Linked: “Facebook Struggles to Stop Decline in ‘Original’ Sharing”

via The Information:

Less than a year ago, leaders at Facebook convened to address a serious problem: people using the social network were posting fewer things about their personal lives for their friends to see, according to confidential company data about several types of content sharing that happen on Facebook, which was viewed by The Information.

Great article. I’d like to talk on the subject of the decline in original content. Facebook, about 4 years ago moved to a model that nearly copied Tumblr exactly. The users were encouraged to share media, less posts and the Facebook timeline moved away from status updates to sharing content other people created. Your’e encouraged to share that content and people share the shared content and it bubbles up and the algorithm promotes popular things to the users.

I was using Facebook thinking, “I have no idea what my sister is doing in her life. Where she lives, what she does for work, who her friends are. All I know is that she loves anime, likes 250 different brands and is in a relationship. Everything she shared was memes, hoax news stories, and ’25 likes = one prayer’”

I think Twitter is becoming the same way if you use their website or 1st party apps.

Facebook only has themselves to blame.

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