I think they said everything needed in this spot but I just can’t see anyone relating or understanding the message outside of photographers. Nikon is right, everyone is taking photos others like but nothing that they love. Those photos still come from traditional cameras, not the ones attached to phones. The thing is, we as a society are past preservation completely. Preserving is old-hat. It’s all about now. Breaking-News, a moment that just occurred even if it’s raw, unfiltered, unedited and out of focus…actually those things are now selling points in our society.
I don’t think anyone is denying that traditional cameras aren’t better than smartphones but everyone agrees that they’d rather know what their friends had for dinner 5 minutes ago than 2 weeks from now. What’s worse than seeing your friend’s Hawaiian vacation unfold on Instagram for the next 7 days? Probably them sitting you down over lunch and scrolling through them one-by-one and it’s a trip that took place months ago.
Quality photography isn’t out of style. I just don’t think people care enough about lasting memories to carry an additional device with them, take photos, plug the camera into their computer, edit the photos and upload to Facebook in a batch.
Many of us do care, most of us don’t.
…and no, I don’t want a WiFi / LTE enabled SLR. I need to edit my images before posting. I really don’t want to do that on a camera and I don’t care about likes enough to post things as they happen.