Twitter is looking at providing a professional experience for people on TweetDeck that would pack in advance tools and features not found anywhere else on the service. The premium package would cost $19.99 per month, be accessible on both desktop and mobile, and include the following features:
- – Exclusive news/alerts summaries personalized for you
- – Content management tools like bookmarks, to-do lists, and ‘save for later’
- – Cross posting to other social media platforms
- – Advanced custom trend analysis and alerting tools
- – Exclusive content on social media best practices and strategy
- – Enhanced tools for managing and creating custom audience lists (e.g., by interest, customer, or region, etc.)
- – Exclusive priority customer support
- – The ability to manage multiple Twitter accounts
- – Advanced publishing features (e.g., scheduling, collaboration, drafting, etc.)
- – Advanced tools for sorting or filtering searches
- – An ad-free experience
- – Analysis tools for understanding topics or conversations on Twitter
- – Ability to access this experience on both desktop and mobile devices
- – Ability to securely manage the account across multiple team members
- – Twitter customization such as color themes and layouts
- – Access to pre-populated lists of users and influencers by interest topic (e.g., industry or subject experts)
- – Additional account activity details (e.g., influence scores, account unfollows, or ability to see who is looking at your profile page)
- – Ability to import user lists from outside sources
- – Advanced analytics on my own content performance
- Analytics (clicks, retweets, follows, unfollows, mindshare, my network view, stickiness of my content)
- Reports (on-demand reports that allow me to export those analytics that Twitter is tracking)
- Ad-Free. Supposedly Twitter will neve have ads but I’d like my pro account to filter out all ads
- Extended Direct Message lengths. Extend it to 250 characters.
- Improved “Find People” features
- Spam filters (auto-DMs, Auto-follows & auto-replies are filtered out based on timing and tone of the tweets)
- File transfer over Public or Direct Messages. Small under 1 megabyte images or audio files)
- Groups (I will never use it but I might as well include it)
- Data Portability (Twitter is a member of DataPortability but they hold your tweets hostage. No more!)
- 99.99% Uptime Guaranteed
- Improved Speed (pro users are on more powerful servers)
- Ability to see conversations on Twitter.com (technology is there. it’s only used on search.twitter.com)
- Twitter Store (Apparel, Shirts, Hats, Stickers)
- Unlimited API Calls, Tweets, Direct Messages and Followers Per Hour (Too many limits now)
- Better analysis of new followers (just like FriendFeed does)
- Integration with external services
- 6 Hour Response time to Support Inquiries (Premiere-Ticketing System)
At the time, i stated I’d pay $99 a month for these features. I am highlighting in bold the aspects of Twitter’s plan that coincide with my request 8 years ago. Some things I didn’t highlight like longer DMs, file transfers and improved speed were integrated to Twitter’s Free product year ago. Twitter does not guarantee uptime or support response time but my point still stands.
The price? Not $99 a month. $20 a month. If I was still using Twitter, I’d sign up in an instant. This is what they should have done all along. I’m been shown over and over that paid social networks don’t survive but Twitter is hurting and if they can monetize the power users, celebrities and corporations that make serious money (or improve their brand and thus make money) off Twitter, they should. Hootsuite and others have been making money for almost a decade on Twitter’s service with value added features like this.