Snapchat does not cater to these groups. Instead of having celebrities and influencers make product placements on the service, Snapchat tightly controls its ads, which must meet a high bar, according to advertisers. The ads are typically designed to mirror the look and the feel of videos and photos that users already see on the messaging service.
By keeping that quality control, Snapchat is able to charge a lot for its ads: $350,000 to $600,000 for a daylong national geofilter — a branded image that people can overlay on their photos — and up to $700,000 for so-called lenses that can transform a user’s selfie, according to a price list obtained by The New York Times. The company recently introduced lower-priced advertising options.
Yet for a social media company to eschew celebrities and influencers is risky.
Good. When the success of your company relies on celebrities, you’re destined to become the next MySpace. remember how they were known as the social network that had Tia Tequila? LOL. Either the celebrities go away or their fame does but the core user-base and the relationship they have with your product is much more important for sustained success.