Foot traffic to Chipotle started to follow the same directionally downward seasonal winter traffic trend in 2015 as in 2014. But as time went on, it became clear that 2015 was no ordinary winter for Chipotle; traffic was down in a more significant way.
The chart below shows the share of visits to Chipotle restaurants in comparison to visits to ALL restaurants in the United States. In the 2015–2016 winter, visits to Chipotle restaurants declined more significantly than in 2014–2015.
Location date that’s mined and analyzed continues to be my favorite thing these days. These companies know where you are because you told them.They can use that to arrive at some awesome conclusions. FourSquare isn’t talked about much anymore but they harnessing this data in pretty awesome ways.