Five months: that’s all it took for Google to respond to Facebook’s mobile offensive. In Mountain View, where the response has been brewing, the product is called AMP – Accelerated Mobile Pages. Not a super sexy name, but it could have been worse: the project was initially called PCU for Portable Content Unit. At least, AMP is self-explanatory.
This has a huge opportunity for Google. It’s very similar to Facebook’s proposition. I’m interested to see how this plays out but I wish it was someone other than Google leading the charge against Facebook. If either one of these players win, everyone loses.
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