Continuing its lead in wearables, TapSense, a leading mobile ad exchange, today announced the industry’s first programmatic ad platform for Apple Watch. The platform provides full suite of solutions for developers and brands to get started on the new Apple Watch platform including SDK for app developers and programmatic APIs for brands, agencies, and marketers.
I haven’t heard iAd (Apple’s In-App Advertising Platform) mentioned anywhere as coming to Watch. This is a 3rd party that lets developers copy and paste a few lines of code and bring in millions of dollars.
Here’s the deal and I hope I’m not alone here. The second I see an advertisement on my Watch, it will be abundantly clear what 3rd party application is delivering that ad. No matter how useful the ad is, the app will be removed from my iPhone before I even close the ad. I will simply stop using the app and uninstall it. If 3rd parties want to fill up my Apple Watch with advertisements, I can simply uninstall their app.
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