★ “SEO for Non-dicks”

Matt Gemmell:

 This site doesn’t get massive traffic by any means (around 8,500 feed-pulls per day, and about 125,000 page-views over the past month), but this “strategy” scales. It’s how to do SEO the right way; honestly. The value of your content will never entirely go away, but much more importantly your trustworthiness will only increase over time.

Anything else is trickery, and an attempt to cheat the system. It may work for a while, but eventually you’ll be found out and rightly penalised. By going for search engine abuse instead of actual optimisation, you’re dooming yourself to eternally be finding new ways to deceive people and reduce the effectiveness of the very technologies you’re relying on. That seems sleazy, depressing, ignoble, tiring and unsustainable. It’s also why any job title including “SEO” is seen as slimy at best, and often not a real job at all.

Stop wilfully conflating optimisation with being a slimy liar. Stop being a dick on the internet. Write something interesting, and keep doing it for months and years. SEO will then follow naturally.

I don’t get insane traffic for reasons I’ll discuss in a future post but, the traffic I get is completely organic. My SEO is by sharing my thoughts on anything that comes to mind. I link to people who i find interesting and worth linking to. If you’re doing some other thing to get traffic, I think  you’re cheating.


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