Talk is cheap. Talk is easy. In this era of social media, so are likes and reblogs. Until someone is willing to put skin in the game, “liking” something is usually as empty as talk.
We all know that guy who talks big until you tell him to put money down. Yes, it doesn’t have to be money. Depending on the context, your stake could be support, or commitment. But there are few things we hold closer than money. Few things that tangibly signify support and commitment.
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