★ “2011: The Year the Check-in Died”

via ReadWriteWeb:

All of this doesn’t mean, however, that Gowalla, Foursquare, MyTown, Loopt and all the services with check-ins at their core are necessarily going out of business. It does mean they need to find a way to deliver deep value to people beyond the check-in. And unless Facebook and Google provide more value than they currently do, their check-in services will languish as well.

…while I was at one of these LBS players last year (as a community manager), we knew the check-in was going away. Everyone knew that. Facebook’s Places feature killed / commodotized the check in. Every LBS service knows this. How will they evolve?

Good article.