The app seems to be a combination of Instagram, Color, Path, and even Path’s new side project, With. The last two are particularly interesting since those two projects are the work of Dave Morin, the former lead of Facebook’s Platform team. And while Path is tied in closely now with Facebook integration, With went with Twitter. Also worth noting is that Instagram co-founder Kevin Systrom was once approached by Mark Zuckerberg about working at Facebook way back in 2004, after they caught wind of his first take on a photo sharing service. Systrom declined the invitation, and now Zuckerberg is a Instagram user (which also connects to Facebook).
Going back to Twitter, the obvious thing to say here would be that this is in reaction to Apple teaming up with that other social network for iOS 5. But this new Facebook app, which we’ve heard may be internally called “Hovertown” or “WithPeople”, has clearly been in development for quite a while. But it’s also true that Facebook and Apple had been talking about iOS integration at various points (notably for iOS 4, which obviously never happened).
Below, enjoy the full monty. Note the location elements, likes and comments, multi-picture mode, filters, multi-user albums, face-tagging, and more. I hope this app sees the light of day. It looks awesome.
This application, if released will completely sidetrack over 50 startups (because there are far more image sharing startups that don’t make it to TechCrunch). It’s actually amazing as no other company is leveraging Facebook events or Facebook friends within the app.
I will never use this. I might take 2 photos a month max with my iPhone but, for people who love taking crappy photos with their iPhone, this is huge.
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