We know that Rolex produces about 1 million watches a year and we also know that Rolex had sales of $4.7 billion in 2016. The average revenue per watch[1] was therefore about $4,700.
My estimate has been that Apple sold about 15 million Watches in the last 12 months at an average price of about $330. This puts the Apple Watch revenue run rate at $4.9 billion, indeed above Rolex.
Palm CEO with the release of iPhone:
“We’ve learned and struggled for a few years here figuring out how to make a decent phone,” he said. “PC guys are not going to just figure this out. They’re not going to just walk in.”
They’ve done it with phones, now they’ve done it with watches.
I think the amazing thing here is that the iPhone is not just a phone, just like the Apple Watch is not just a watch. They’re Internet communicators that fit in our pocket or on our wrist.