Marketers said Vine suffered because its site could be hard to navigate. Vine clips were often downloaded and re-uploaded to YouTube and Facebook. They also said Twitter did little to help it evolve, while Instagram and Snapchat raced to compete with each other with longer videos and disappearing posts. Snapchat and Facebook’s Instagram “built stickers, filters, more and more candy for their audience, which also provides a broader creative canvas for a lot of influencers,” said Tom Buontempo, president at Attention, a social media agency.
On the Internet, 15 minutes of fame goes pretty quickly and content creators have to go where the eye-balls are. I never downloaded or used Vine, never clicked a Vine.com link. I did see clips on YouTube so I gave Google money, not Twitter in this case. That could have had an impact. I more respect Twitter for allowing creators to download their creations and publish to YouTube although that’s possibly what killed vine.
Were there ads? How did Vine make money?