Here’s the other approach. If, before the end of our next scheduled pledge drive in September, we can find just 2,000 readers who value our reporting enough to each pitch in $15 a month, we’ll generate $30,000 in new monthly revenue, or $360,000 over the course of the next 12 months. That’s enough to fund a big project like Shane’s—every single year. And we hope we can get there largely with the argument you’re reading right now, instead of blanketing the site with fundraising ads or filling your inbox with panicky emails.
In.