via Atomic Delights:
My belief is that we’re seeing Apple responding to the tremendous scale of the enterprise; when you sell a million of something every day, people are going to do stupid things with them. You can fight the PR campaign of destructive YouTube videos and sensationalist reports by showing your testing procedures (not very successful), or you can simply overbuild the product to the point where destroying it takes actions of a true Mr. Bozo to the point where nobody will use individual, sensationalized incidents to paint the product as defective. Apple is clearly on a strategic tear to implement the latter strategy, and the work they are doing is quite impressive.
Great analysis. 100 million people are going to experience a device and you have to over-engineer for every little thing.