via Medium:
During the WWC Keynote, Craig Federighi has made it really clear that Apple “seriously don’t want to know [your personal information]”. This has been a theme in Apple’s statements, a good differentiator from Android, that sucks more and more user’s data directly to Google servers.
This is an impressive and well-done rundown of everything security in iOS 9. Apple deeply cares about protecting their customers from data theft, phishing and privacy. If you want to own the latest phone with the best software in the world, Apple will do everything to protect you. The fact that this has been so careful considered is really amazing.