via The Awl:
The central philosophical dispute over ad-blocking goes something like this: Publishers have no right to force readers to be exposed to certain kinds of ads or allow numerous third parties to collect their information without a prior agreement; readers have no right to read or view content that they don’t pay for in one form or another, be it with money or data. What is not in dispute is that if ad-blocking becomes ubiquitous (and there’s nearly every reason to think that it will be!) it will be devastating for publications who derive much or all of their revenue from advertising—which comprises most of the professional publications on the internet.
Ad Blocking on Mobile is here to stay. I’m on the side of block everything and force publishers to evolve or die. I pay for the content I consume online. Give me a way to pay or don’t give me ads. Hulu’s model doesn’t work for me. I won’t pay to still see ads.