Brands Saying Bae is a hilarious Twitter account that collects cringeworthy examples of major brands trying to use hip teenager slang on Twitter. Witness Burger King saying “THIS WHOPPER BRUH,” or IHOP telling us “Pancakes or you’re basic.” The account gets its name from the term “bae,” which if you were born before 2000, is a hot new slang term that means variously “cool,” “boyfriend,” or “girlfriend.” Hence this baffling tweet from Tostitos: “Bae is only bae if bae is down for #TOSTITOS chips and dip #BringTheParty.”
I didn’t know what ‘Bae’ was until today but this is pretty hilarious and a gentle reminder why I don’t want to be at the helm of a major corporation with my objectives being based around number of retweets. I like working 1:1 with customers but not being measured on clicks, retweets, etc. This is clearly an attempt by social media gurus to do this and I’m sure they hate themselves for it.