This photo was taken today while hanging out with my friend Liana at the cabin. We had just finished lunch and it was almost time to clean dishes. Duvel is a new beer that I’ve really taken a liking to. It’s a Belgian Ale that I had while in Amsterdam. There are a few Belgian beers I can’t get in the states which gives me a reason to go back to Amsterdam.
This article was forwarded to me by a follower. It starts:
You’re telling a story.
Whether you know it or not, or intend to or not … you absolutely are.
Everything you do to market your business is another paragraph, page, or chapter in the story people hearfrom you. And the story people hear is the one they act (or don’t act) on, and repeat (or don’t repeat) to others.
Now, it’s not necessarily fatal if you’re not aware you’re telling a story, and you’ll never completely control your story anyway. But purposeful storytelling is the mark of the great novelist, screenwriter, and playwright, and purposeful marketing stories are a sure sign of a great content marketer.
So why not tell your story on purpose?
This is what I do for companies day to day. It’s also what I do here for my personal brand. Every person I meet at my job has read this blog post that was written before my move to New Hampshire. That post has become my calling card when meeting new people in the organization. “You’re the guy that wrote that awesome blog post about moving, right?” The great thing about that post is that it’s exactly what I’m doing for my day to day at work. I’m telling a story, sharing and building our customer loyalty.
That post was telling the story.
Anyone who’s working in this business of social media, marketing, PR and even those who are starting their own company should read that post linked at the top of the blog. Even if you’re just working on your personal brand, remember that you’re always telling a story. My photos, tweets, random posts, polished posts and location check-ins are all a part of my story. How do you tell yours?
How to Craft a Marketing Story that People Embrace and Share