{"id":96,"date":"2009-03-09T10:46:19","date_gmt":"2009-03-09T15:46:19","guid":{"rendered":"http:\/\/blog.adam-jackson.net\/?p=96"},"modified":"2009-03-09T10:46:19","modified_gmt":"2009-03-09T15:46:19","slug":"advertising-over-twitter-the-results","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2009\/03\/09\/advertising-over-twitter-the-results\/","title":{"rendered":"\u2605 Advertising Over Twitter: The Results"},"content":{"rendered":"<p>A month ago, I announced that a partnership between me and <a href=\"http:\/\/snobbyslice.com\/\">Snobby Slice Web Design<\/a> was going to happen for 2 weeks. Here are the terms of the advertising agreement:<\/p>\n<ul>\n<li>Four Tweets every day. 9AM, 12Noon, 3PM, 6PM.<\/li>\n<li>Four different advertisements a day all mentioning SnobbySlice.com and @snobbyslice.<\/li>\n<li>Contract Was for 2 Weeks<\/li>\n<li>Change my Twitter Background to a Snobby Slice Advertisement<\/li>\n<\/ul>\n<p><img  loading=\"lazy\"  decoding=\"async\"  class=\"alignnone size-full wp-image-98 pk-lazyload\"  title=\"snobbystat\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"snobbystat\"  width=\"476\"  height=\"158\"  data-pk-sizes=\"auto\"  data-pk-src=\"http:\/\/blog.adam-jackson.net\/wp-content\/uploads\/2009\/03\/snobbystat.jpg\" ><\/p>\n<p>When we first started, SnobbySlice.com has just launched and <a href=\"http:\/\/twitter.com\/snobbyslice\">@SnobbySlice<\/a> had zero Twitter followers. I started the program with only 2,332 followers on my account. At the time when I posted a link, it would average 55 clicks according to <a href=\"http:\/\/bit.ly\/\">Bit.ly<\/a> with a norma minimum of 30 clicks and a max of 100 clicks. Here are the findings of this project:<\/p>\n<ul>\n<li>@SnobbySlice&#8217;s Twitter account which was clearly commercial acquired 163 Followers<\/li>\n<li>Their Twitter account only tweeted 102 times in 2 weeks and most of there were conversation (@replies)<\/li>\n<li>Their website didn&#8217;t see thousands of clicks via Twitter, in fact most of their site traffic came from direct hits and Google Searches<\/li>\n<li>Their site reached #1 on Google for &#8220;<a href=\"http:\/\/www.google.com\/search?q=snobby+slice&amp;ie=utf-8&amp;oe=utf-8&amp;aq=t&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a\">Snobby Slice<\/a>&#8221; and &#8220;<a href=\"http:\/\/www.google.com\/search?q=snobbyslice&amp;ie=utf-8&amp;oe=utf-8&amp;aq=t&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a\">SnobbySlice<\/a>&#8220;<\/li>\n<li>This week, 5 days after I stopped the ads, they were recommended by Three different Twitter users for <a href=\"http:\/\/search.twitter.com\/search?q=%23followfriday\">#followfriday<\/a><\/li>\n<li>I actually gained followers from 2,332 at the start of the project to 2,514 at the end of the 2 weeks. See that stats <a href=\"http:\/\/twittercounter.com\/adamjackson\/month\">here<\/a>.<\/li>\n<li>There was a clear drop in visitors to their site once the advertising partnership ended.<\/li>\n<\/ul>\n<p>Here are some other notes:<\/p>\n<ul>\n<li>I had friends at Twitter that warned me that my acount may be suspended if I continue this advertising<\/li>\n<li>Prefacing my tweets with #advertisement reduced user complaints and increased clicks<\/li>\n<li>I warned my followers 4 times and via a blog entry that I would be doing advertising 2 weeks before the program started.<\/li>\n<li>I changed up the ads where the first week I had 4 unique text ads. 2 users complained about repetition and that I should change it up (not to stop the ads though) so I got @SnobbySlice to do 4 more text ads for me.<\/li>\n<li>In total, 4 complaints were logged regarding my advertisements. No one publicly said they would stop following me and all complaints were over DM (Direct Message)<\/li>\n<li>The advertisements were retweeted 4 times in the 2 weeks which I find very interesting.<\/li>\n<li>I received advertising inquiries from 5 other companies to do advertising (I declined).<\/li>\n<\/ul>\n<p>Financially, Snobby Slice paid me $250 for a 2 week terms for advertising. At 4 Tweets per day, that equals $4.50 per tweet which is $4 less than sites like <a href=\"http:\/\/be-a-magpie.com\/\">Magpie<\/a> offers based on my follower count. I donated the proceeds to cancer research at the beginning of the project because this was not a financial money making scheme for me and I was merely doing this to see how the program went and what kind of user reaction would come from these kind of advertisements.<\/p>\n<p>Despite being against Twitter&#8217;s TOS and grounds for an account suspension, companies should look at Twitter as a viable way to advertise their business. Snobby Slice took a chance and I&#8217;d call it a success for the money they spent. Here are some notes from my contact there:<\/p>\n<ul>\n<li>&#8220;We have been quiet about the site, so Twitter was really the only outlet advertising the site<\/li>\n<li>The clickthrough from Twitter was horrible. However, I lot of that traffic must have been direct as the graph shows. That means the people who saw the link on Twitter didn&#8217;t click on it, but remembered the brand in their head and typed it in their browser later. Better brand recognition, and they REMEMBER us! You can&#8217;t buy that anywhere else.<\/li>\n<li>We made good partnerships on Twitter with other users\/content creators.<\/li>\n<li>Would do it again in a heartbeat.&#8221;<\/li>\n<\/ul>\n<p>Thanks guys for taking a chance with this and thanks for my followers for being great guinea pigs for this experiment. 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If all goes well, that will be extended to 1 month. I'm excited to accept advertising on my page for a couple of reasons. The first is that it's proof that my social media worth\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/adamchandler.me\/blog\/category\/announcements\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":932,"url":"https:\/\/adamchandler.me\/blog\/2012\/10\/21\/linked-aging-beer-like-fine-wine\/","url_meta":{"origin":96,"position":1},"title":"\u2605 Linked: Aging Beer Like Fine Wine","author":"Adam Chandler","date":"October 21, 2012","format":false,"excerpt":"Aging Beer Like Fine Wine from Snobby Beer is a post that got me started with \"cellaring\". I'm linking to it here so others could benefit from the information shared.\u00a0","rel":"","context":"In &quot;Cellaring&quot;","block_context":{"text":"Cellaring","link":"https:\/\/adamchandler.me\/blog\/category\/beer\/cellaring\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":237,"url":"https:\/\/adamchandler.me\/blog\/2009\/04\/15\/i-stand-behind-magpie-twitter-advertisements\/","url_meta":{"origin":96,"position":2},"title":"\u2605 I Stand Behind Magpie Twitter Advertisements","author":"Adam Chandler","date":"April 15, 2009","format":false,"excerpt":"In late October, someone told me about Magpie and I think it was a post on TechCrunch. At the time, Magpie would analyze the amount of followers you had and you'd allow them to tweet an ad every 5, 10, 20 or 50 tweets. I think I started out making\u2026","rel":"","context":"In &quot;Ideas&quot;","block_context":{"text":"Ideas","link":"https:\/\/adamchandler.me\/blog\/category\/ideas\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":254,"url":"https:\/\/adamchandler.me\/blog\/2009\/04\/21\/a-different-time-rss-newsgroups-forums\/","url_meta":{"origin":96,"position":3},"title":"\u2605 A Different Time&#8230; (RSS, NewsGroups &#038; Forums)","author":"Adam Chandler","date":"April 21, 2009","format":false,"excerpt":"I began using The Internet at a very young age. I think I visited my first porn site at the age of 10. Well, that's certainly a great way to start a blog post. Maybe I should start over. I was 10 when I first discovered The Internet. 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