{"id":8607,"date":"2021-11-08T10:59:46","date_gmt":"2021-11-08T15:59:46","guid":{"rendered":"https:\/\/adamchandler.me\/blog\/?p=8607"},"modified":"2021-11-08T10:59:46","modified_gmt":"2021-11-08T15:59:46","slug":"the-cost-of-apple-fanboyism-in-2021","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2021\/11\/08\/the-cost-of-apple-fanboyism-in-2021\/","title":{"rendered":"The Cost of Apple-Fanboyism in 2021"},"content":{"rendered":"<p><strong>See <a href=\"https:\/\/adamchandler.me\/blog\/2018\/11\/12\/the-cost-of-apple-fanboyism-in-2018\/\">2018<\/a> and <a href=\"https:\/\/adamchandler.me\/blog\/2020\/10\/13\/the-cost-of-apple-fanboyism-in-2020\/\">2020<\/a> costs here<\/strong><\/p>\n<p>What I hope will continue as a semi-annual tradition, I\u2019ve been tracking Apple\u2019s costs informally for a while. The price of an iPhone from $499 to $1599 has come alongside inflation and technology improvements. It\u2019s okay for costs to increase over time but, as I age and as these products mature, I have felt as if the costs are at a point where a normal American household can\u2019t afford to be Apple customers and me, an Apple Fanboy (apologies for the gender term but fanboy is what I\u2019ve called myself for years) are being left behind unless you\u2019re in a demographic that either makes personal sacrifices to keep up with Apple\u2019s pricing or you make 2-3X the annual average household income. I\u2019ve also made a statement in 2020 that is worth repeating here:<\/p>\n<blockquote>\n<p><em>I do believe they\u2019ve successfully extended the usable life of every product. You can keep every device they make now for at least 3 years and sometimes longer than 5 years which would be an annual cost of around $1700 USD. Still far more than most Americans have each year to spend on technology but it is also a splurge to say someone needs AppleCare on everything and that they need both an iMac and MacBook Air. It does bring me to the point that I\u2019d have a hard time if I had 2-3 kids in school. I can\u2019t imagine an Apple Watch, iPhone, HomePod Mini and MacBook Air in every room. \u201cSorry couldn\u2019t save for college, you just had to have music in every room, kiddo&#8221;Prices have gone up but I don\u2019t think the increases are unreasonable when many of the devices I referenced in 2018 are actually still available for cheaper. An iPhone 12 mini, iPad Air and Apple Watch SE are actually better than what we had at the top tier in 2018 and at a lower cost. Apple has totally gone down market in prices which makes their products more accessible which is a good thing when American wages have not kept up with inflation.\u00a0<\/em><\/p>\n<\/blockquote>\n<p>Following 2018 and 2020\u2019s methods, here is the cost in 2021:<\/p>\n<ol>\n<li>iPhone 13 Pro Max: $1099 (Increase of $100)<\/li>\n<li>iPad Pro 11&#8243; M1 with Pencil &amp; Keyboard: $1527 (Increase of $150)<\/li>\n<li>MacBook Air: $1299 (Increase of $49)<\/li>\n<li>iMac: $2299<\/li>\n<li>AppleCare: $79 for Watch, $29 for AppleTV 4K, $169 for iMac, $199 for iPhone, $129 for iPad, $199 (decrease) for MacBook Air $29 for AirPods, $15 (decrease) for HomePod<\/li>\n<li>Apple One Premier: $360<\/li>\n<li>AppleTV: $179 (Increase of $30)<\/li>\n<li>AppleWatch (Series 7, Aluminum, 44mm, Cellular) $579 (increase of $50)<\/li>\n<li>AirPods Pro: $249 ($549 if you buy AirPods Max which I won\u2019t include)<\/li>\n<li>HomePod (now mini only): $99 (decrease as HomePod was eliminated)<\/li>\n<li>AirTags which are a new product for $99 (new for 2021)<\/li>\n<\/ol>\n<p>Here is the total prices for these projects over time:<\/p>\n<ul>\n<li>2018 was $7162<\/li>\n<li>2020 was $8482<\/li>\n<li>2021 is $8637<\/li>\n<\/ul>\n<p>What changed?<\/p>\n<ul>\n<li>Elimination of HomePod max from the lineup<\/li>\n<li>MacBook Air and HomePod AppleCare did decrease<\/li>\n<li>Increases came to iPad Pro M1, AppleTV and MacBook Air which were mostly in line with inflation.<\/li>\n<\/ul>\n<p>&#8212;<\/p>\n<p>It is still getting more expensive if you want the coolest and latest technology though. iPad clearly wants you in a 12.9\u201d model which comes with a much more expensive keyboard. MacBook Pro\u2019s M1 Pro redesign for 2021 is considerably more than the Intel variant it replaces. The next iMac will also come to be a lot more expensive than the outgoing model. iPhone pricing ASP keeps increasing because more people are buying the Max and needing more storage which Apple charges you handsomely for.\u00a0<\/p>\n<p>I wanted to add my 2021 Fanboy spending for 2021 as in this is what I purchased this year:<\/p>\n<ul>\n<li>iPad Pro M1 512GB + Cellular &amp; Keyboard &#8211; $1948<\/li>\n<li>MacBook Pro 13\u201d M1 with 16GB of RAM and 1TB SSD &#8211; $1759 + $249 for AppleCare<\/li>\n<li>iPhone 13 Pro Max with 1TB of storage &#8211; $1599<\/li>\n<li>AirTags + Cases &#8211; $200<\/li>\n<li>Apple Leather case for iPhone &#8211; $59<\/li>\n<li>MacBook Pro 16\u201d with M1 Max &#8211; $4299 + $399 for AppleCare<\/li>\n<li>Apple One Premiere &#8211; $360<\/li>\n<li>AppleTV4K (new model) &#8211; $199<\/li>\n<li>AirPods Max &#8211; $549<\/li>\n<\/ul>\n<p>I sold my iPad Pro 11\u201d with keyboard for $800, my iPhone 11 Pro for $700 and my MacBook Pro 13\u201d for $1600 but total spend with Apple in 2021 has been $11,620. Profit from selling Apple devices is $3100 which offsets total spend at the final price of $8520 to stay mostly current. I won\u2019t be buying new AirPods Pro until generation 3 and once the MacBook Pro arrives in December, I\u2019ll be selling my Core i9 iMac w\/ the Radeon Vega 48 for about $1900 which reduces total spend to $6620 to Apple this year.\u00a0<\/p>\n<p>Fun simulation as a wrap-up. AAPL was $131.87 on January 1st 2021 which means my $6620 would get me about 50.2 shares of AAPL. Today the 8th of November, AAPL is at $151.28 or a net gain of $974 by purchasing Apple\u2019s stock instead of its products which lose about 30% of their value in 12 months.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Until next year!<\/p>\n","protected":false},"excerpt":{"rendered":"See 2018 and 2020 costs here What I hope will continue as a semi-annual tradition, I\u2019ve been tracking&hellip;\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"2021-11-08T16:00:02Z","apple_news_api_id":"5c211316-12fd-4d71-b10a-f85b28fa09d2","apple_news_api_modified_at":"2021-11-08T16:00:03Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AXCETFhL9TXGxCvhbKPoJ0g","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17],"tags":[],"class_list":{"0":"post-8607","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-technology","7":"cs-entry","8":"cs-video-wrap"},"apple_news_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pb3IC4-2eP","jetpack-related-posts":[{"id":7612,"url":"https:\/\/adamchandler.me\/blog\/2018\/11\/12\/the-cost-of-apple-fanboyism-in-2018\/","url_meta":{"origin":8607,"position":0},"title":"The Cost of Apple-Fanboyism in 2018","author":"Adam Chandler","date":"November 12, 2018","format":false,"excerpt":"This is one of those posts that some people will respect because they\u2019ve been loyal Apple fans for decades and others will come down on as a wholly first world problem that shouldn\u2019t be an issue anyone should face. However, I feel as if this is certainly a topic we\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/adamchandler.me\/blog\/category\/technology\/"},"img":{"alt_text":"AppleCare  My Devices","src":"https:\/\/i0.wp.com\/farm5.staticflickr.com\/4861\/44935802355_b3276a7d17.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7120,"url":"https:\/\/adamchandler.me\/blog\/2017\/10\/13\/linked-nearly-two-thirds-of-americans-now-own-at-least-one-apple-product\/","url_meta":{"origin":8607,"position":1},"title":"Linked: &#8220;Nearly Two-Thirds of Americans Now Own at Least One Apple Product&#8221;","author":"Adam Chandler","date":"October 13, 2017","format":false,"excerpt":"via MacRumors: A new survey conducted by CNBC has found that 64 percent of Americans own an Apple product of some kind, a number that's increased from 50 percent in a similar survey published in 2012. and Apple device ownership rates dip below 50 percent in the 2017 survey for\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7870,"url":"https:\/\/adamchandler.me\/blog\/2018\/12\/13\/linked-washington-post-story-on-apples-product-prices\/","url_meta":{"origin":8607,"position":2},"title":"Linked: &#8220;Washington Post Story on Apple\u2019s Product Prices&#8221;","author":"Adam Chandler","date":"December 13, 2018","format":false,"excerpt":"You can certainly argue that Apple is making a strategic branding mistake by making more expensive products. But it simply wasn\u2019t an option to sell the iPhone X\/XS as it exists for iPhone 7 prices. I disagree. It is true that Apple isn\u2019t allowing prices to dictate the limits of\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8393,"url":"https:\/\/adamchandler.me\/blog\/2020\/11\/02\/technology-apple-one-cost-meets-convenience\/","url_meta":{"origin":8607,"position":3},"title":"Technology: Apple One. Cost meets Convenience","author":"Adam Chandler","date":"November 2, 2020","format":false,"excerpt":"I wrote about Apple One on September 15th and in it, I wrote: We\u2019re currently paying $9.99 a month for a 2 terabyte iCloud plan we share which honestly is about 1.2 terabytes of my own data (made up mostly of my iCloud Photo Library) and we\u2019re paying $14.99 a\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/adamchandler.me\/blog\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6859,"url":"https:\/\/adamchandler.me\/blog\/2017\/05\/03\/technology-my-fundamental-misunderstanding-on-why-apple-has-any-competition-in-any-sector\/","url_meta":{"origin":8607,"position":4},"title":"Technology: My fundamental misunderstanding on why Apple has any competition in any sector","author":"Adam Chandler","date":"May 3, 2017","format":false,"excerpt":"As I read Ben Thompson\u2019s note about Apple\u2019s China Problem, this line really stuck out: Naturally, WeChat works the same on iOS as it does on Android. That, by extension, means that for the day-to-day lives of Chinese there is no penalty to switching away from an iPhone. Unsurprisingly, in\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/adamchandler.me\/blog\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8376,"url":"https:\/\/adamchandler.me\/blog\/2020\/10\/13\/the-cost-of-apple-fanboyism-in-2020\/","url_meta":{"origin":8607,"position":5},"title":"The Cost of Apple-Fanboyism in 2020","author":"Adam Chandler","date":"October 13, 2020","format":false,"excerpt":"I published this post in 2018 where I break down pricing of someone like myself who wants to buy in to the Apple ecosystem whole-hog. Note, inflation I supposedly 3.7% from 2018 to 2020 so we can factor that int to my math. Here are prices from 2018: iPhone XS:\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/adamchandler.me\/blog\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/8607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/comments?post=8607"}],"version-history":[{"count":0,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/8607\/revisions"}],"wp:attachment":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/media?parent=8607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/categories?post=8607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/tags?post=8607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}