{"id":8537,"date":"2021-06-08T18:19:44","date_gmt":"2021-06-08T22:19:44","guid":{"rendered":"https:\/\/adamchandler.me\/blog\/?p=8537"},"modified":"2021-06-08T18:19:44","modified_gmt":"2021-06-08T22:19:44","slug":"technology-ar-hiding-in-plain-sight","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2021\/06\/08\/technology-ar-hiding-in-plain-sight\/","title":{"rendered":"Technology: AR Hiding in Plain Sight"},"content":{"rendered":"<p>I can\u2019t be the only person that\u2019s noticed, right? For the last 4-6 Apple Events, AR has snuck around the virtual stages in complete view of us the viewer, disguised as CGI but it\u2019s just augmented reality and long gone are the days of \u201cAR Games\u201d being a 10 minute demo we all sit through but instead AR is everywhere and this year, Apple stepped up what started last WWDC and baked AR into literally every product demonstration, not just the cut scenes.<\/p>\n<p>You can include me in the group of people who were skeptical of augmented reality because my entire understanding of AR was based on Google Glass AND that AR was just Apple delivering on what\u2019s possible today instead of spending the next years working on virtual reality. Tim Cook publicly has said AR is where it\u2019s at, not VR but I figured that\u2019s an easy statement when VR is still a ways away. Oculus is fine but it\u2019s simple. We\u2019re still closer to Second Life VR than Real Life VR and by real life I mean, looks like the world around us but AR..well that\u2019s just overlaying context and adding spatial and contextual awareness to a real world event or object.<\/p>\n<p>The recent Apple Events have sold me on AR and I\u2019m really excited! Here are a few AR features coming that aren\u2019t just \u201chere\u2019s a chain in a room\u201d or \u201chere\u2019s a board game on a flat table that\u2019s 20 feet wide\u201d\u00a0<\/p>\n<ul>\n<li>Look at someone and using the accelerometer \/ gyroscope in AirPods Pro, it beam forms the audio from what that person is saying so you can hear them better. It does the job of muting out surroundings to hear where you look\u2026AMAZING!\u00a0<\/li>\n<li>Apple Maps in iOS 15 knows where you are facing by looking at the objects in your iPhone camera, tracing them on screen, comparing that data to the 2D polygons from their Apple Maps Vans and overlying the street you should walk down on the iPhone\u2019s Screen\u2026HUGE for those who don\u2019t have a natural compass of direction or are in a new city.<\/li>\n<li>Spatial audio everywhere. AirPods Pro \/ Max customers can wear their headphones full time, enjoy spatial and 3D audio from movies, TV shows, music, the people and things around them and have full control over this experience. There are already iOS settings that boost car horns or sirens for those hearing impaired so they are aware of an event happening around them even with noise cancelling turned on<\/li>\n<li>\u201cWhat is this picture of\u201d in iOS Camera App. Uses ML to tell you live when you\u2019re taking a photo what\u2019s in frame. WOW<\/li>\n<li>Additional ML processing of objects in the photos app<\/li>\n<li>AR Apple Events. I loved all of the virtual developers in the audience but it\u2019s not crazy to think 2 years from now, we\u2019ll be able to experience an AR apple event no matter where we are<\/li>\n<li>Live translation using photos. Imagine looking at a French menu in Paris next Fall with your Apple glass on and being able to read and understand the menu without asking for the English version<\/li>\n<li>Apple Maps in iOS 15 looks to be getting a lot of upgrades. The 2D view showing every path from Bicycle, Pedestrian, pop-up restaurant, lane guidance, merge and zipper lanes and other restrictions is not rocket science but baked into a car where you have a heads up display that is just early AR depending on the data source powering it is going to be game changing for distracted driving. We\u2019re all still looking down at navigation devices and HUDs \/ Glasses on our face can display this simple information far better than an audible \u201ckeep left\u201d but with an actual lane<\/li>\n<\/ul>\n<p>There are a lot of small nuanced AR clues if you go through and watch the presentation again. Apple is sort of teleporting people to white rooms where the only thing filling the room is the users\u2019s imagination. That sort of creative white space is made possible by our creative apps inside of our screens but soon, like the sci fi movies 20 years ago, we\u2019ll have AR all around us and developers are going to do some amazing things. Apple\u2019s Events are like mini AR exposes if you treat the CGI like AR and remember that in 2-5 years, these graphics will just be on our face and out in the world we\u2019re viewing through our frames. Pretty remarkable. I\u2019m stoked.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"I can\u2019t be the only person that\u2019s noticed, right? For the last 4-6 Apple Events, AR has snuck&hellip;\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"2021-06-08T22:19:52Z","apple_news_api_id":"49711455-9c0a-45e8-b466-ff91e16d253b","apple_news_api_modified_at":"2021-06-08T22:19:52Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/ASXEUVZwKRei0Zv-R4W0lOw","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17],"tags":[],"class_list":{"0":"post-8537","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-technology","7":"cs-entry","8":"cs-video-wrap"},"apple_news_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pb3IC4-2dH","jetpack-related-posts":[{"id":12076,"url":"https:\/\/adamchandler.me\/blog\/2023\/06\/21\/technology-apples-vision-pro\/","url_meta":{"origin":8537,"position":0},"title":"Technology: Apple&#8217;s Vision Pro","author":"Adam Chandler","date":"June 21, 2023","format":false,"excerpt":"Reality Distortion Field aside, Vision Pro is a compelling version 1 of what Apple believes to be the future of computing or at least, a subset of how we will interact with computers that are not held in our hands or rest on our laps. 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Position iPhone as an AR navigation device.\u00a0 Position iPad\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11762,"url":"https:\/\/adamchandler.me\/blog\/2023\/01\/03\/technology-i-wont-buy-the-first-apple-headset\/","url_meta":{"origin":8537,"position":3},"title":"Technology: I won\u2019t buy the first Apple Headset","author":"Adam Chandler","date":"January 3, 2023","format":false,"excerpt":"Some great details were shared today by Macrumors that really gave concrete examples of what the very first Apple VR\/AR headset (not sure which one it will be yet) might have as far as features and a rumored $3,000 price. 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