{"id":8316,"date":"2020-09-09T17:37:27","date_gmt":"2020-09-09T21:37:27","guid":{"rendered":"https:\/\/adamchandler.me\/blog\/?p=8316"},"modified":"2020-09-09T17:37:27","modified_gmt":"2020-09-09T21:37:27","slug":"technology-insanely-brief-remarks-on-apple-v-epic","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2020\/09\/09\/technology-insanely-brief-remarks-on-apple-v-epic\/","title":{"rendered":"Technology: Insanely Brief Remarks on Apple v. Epic"},"content":{"rendered":"<p>Note, my primary source of income is from a company who makes money supplying products to Apple so I\u2019m speaking for myself, a technologist and Mac User since 1997 and as a lover of Apple and its products. I hope whoever reads this at my employer or Apple understands this is one person\u2019s opinion and not that of my employer.\u00a0<\/p>\n<p>First thought, everything I\u2019m seeing from Apple in court in retaliation of Epic\u2019s V-Bucks fiasco continues to bring me to Steve\u2019s comments about Google\u2019s Android in Walter Isaacson\u2019s biography:<\/p>\n<blockquote>\n<p><em>\u201cI will spend my last dying breath if I need to, and I will spend every penny of Apple\u2019s $40 billion in the bank, to right this wrong,\u201d Jobs said. \u201cI\u2019m going to destroy Android, because it\u2019s a stolen product. I\u2019m willing to go thermonuclear war on this.\u201d<\/em><\/p>\n<\/blockquote>\n<p><em>Thermonuclear<\/em> is exactly how I see this. Apple isn\u2019t just doing what they believe is right from a fairness perspective but they are going after Epic in the most glorious of ways. Counter-suing, banning them from developing for iOS\/MacOS for 1 year, seeking damages and finally claiming Epic isn\u2019t giving enough back to Apple (essentially claiming a free ride).<\/p>\n<p>This part of the thermonuclear retaliation against Epic is what irks me the most and it irked me in Apple\u2019s response to HEY back in June:<\/p>\n<blockquote>\n<p><em>&#8220;We understand that Basecamp has developed a number of apps and many subsequent versions for the App Store for many years, and that the App Store has distributed millions of these apps to iOS users. These apps do not offer in-app purchase \u2014 and, consequently, have not contributed any revenue to the App Store over the last eight years.&#8221;<\/em><\/p>\n<\/blockquote>\n<p>That letter sent to Hey in combination with the document I\u2019m reading <a href=\"https:\/\/www.scribd.com\/document\/475308825\/Apple-Counterclaims-Against-Epic-Games#from_embed\">via this link<\/a> would scare me away from developing an app distributed on iOS or the Mac App Store. Apple\u2019s point is if you are not making us money directly via application\/subscription sales, you are a leech on our ecosystem. This mindset could easily be applied to Adobe Creative Suite for Mac for which I pay an annual subscription for directly to Adobe. Because Adobe isn\u2019t using In-App Purchase for CS, they have \u201cnot contributed\u201d. Imagine Apple writing that letter to Adobe.\u00a0<\/p>\n<p>The way I see it as a non-developer:<\/p>\n<ul>\n<li>Developer buys a Mac for $1000+<\/li>\n<li>Developer buys an iPhone for $400+<\/li>\n<li>Developer buys a $99 a year developer subscription to Apple<\/li>\n<li>Developer installs Xcode and learns Objective-C\/Swift\/etc<\/li>\n<li>Developer spends 100-10,000 hours building an application for distribution on the App Store<\/li>\n<li>Developer deals with multiple rejections or flat rejections with no recourse only after they realize Apple doesn\u2019t like the app\u2019s concept or approach or you should be using in-app purchase when there\u2019s no reason to (see WordPress)<\/li>\n<li>Developer contests this and Apple says \u201cYou haven\u2019t contributed enough to our ecosystem&#8221;<\/li>\n<\/ul>\n<p>Epic who by some estimates has paid Apple 257 million in in-app purchase commissions and brought millions of consumers into the Apple ecosystem netting apple many thousands of dollars in sales per person over the next 25-30 years in addition to services revenue is being branded in court as a freeloader. What chances does an indie developer have? When Epic is a freeloader?\u00a0<\/p>\n<p>&#8212;<\/p>\n<p>For what it\u2019s worth, Epic is wrong. They agreed to the rules when they joined Apple\u2019s developer program. They broke the rules in the most childish way and the way they\u2019re doing business tells me that I have no intention of ever using any of their products ever and they should absolutely conform to the rules they agreed to or get off the App Store but Apple\u2019s stance toward Epic and Hey has really rubbed me the wrong way. Do I think Apple should charge less than 30%? No. Should they respect, nurture and care for the developers like they appear to do on stage at WWDC? Absolutely.<\/p>\n","protected":false},"excerpt":{"rendered":"Note, my primary source of income is from a company who makes money supplying products to Apple so&hellip;\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","apple_news_api_created_at":"2020-09-09T21:37:34Z","apple_news_api_id":"12d95be2-40d3-48e4-9877-6886e0770752","apple_news_api_modified_at":"2020-09-09T21:37:34Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AEtlb4kDTSOSYd2iG4HcHUg","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[17],"tags":[],"class_list":["post-8316","post","type-post","status-publish","format-standard","category-technology","cs-entry","cs-video-wrap"],"apple_news_notices":[],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pb3IC4-2a8","jetpack-related-posts":[{"id":6185,"url":"https:\/\/adamchandler.me\/blog\/2016\/09\/01\/tomtom-introduced-a-slew-of-new-hardware-today\/","url_meta":{"origin":8316,"position":0},"title":"TomTom Introduced a Slew of New Hardware Today","author":"Adam Chandler","date":"September 1, 2016","format":false,"excerpt":"What a huge day at IFA for my employer, TomTom. This is a strictly consumer show so a lot of what I do in Maps didn\u2019t make it to the products in a direct way, we did introduce a lot of cool new gear. I think Pocket-lint did a good\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/adamchandler.me\/blog\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7908,"url":"https:\/\/adamchandler.me\/blog\/2019\/01\/16\/technology-the-price-of-privacy\/","url_meta":{"origin":8316,"position":1},"title":"Technology: The Price of Privacy","author":"Adam Chandler","date":"January 16, 2019","format":false,"excerpt":"We know the GDPR exists which forces companies handling our data be upright stewards of this and disclose to us what they do with it and a fine levied on them by the EU when they mistreat our data. These protections don\u2019t exist in most of the world. 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