Here is a screenshot of my monthly revenue. As you can see, it is still on the rise:<\/p>\n
![\"Screenshot](\"https:\/\/adamchandler.me\/blog\/wp-content\/uploads\/2019\/12\/Screenshot-2019-12-15-at-10.55.26-AM.jpg\" "\\"Screenshot")
Here are my top-earning videos of the year:\u00a0<\/p>\n
![\"Screenshot](\"https:\/\/adamchandler.me\/blog\/wp-content\/uploads\/2019\/12\/Screenshot-2019-12-15-at-10.57.15-AM.jpg\" "\\"Screenshot")
This is where CPM really comes into play. I long felt (based on my channel) that you\u2019ll earn about $1000USD for every 1 million views. LOL. How naive I was. Once I started getting an increased CPM things changed. Why the increase? First the diversity of the kind of videos I made but a larger audience meaning my viewers had more demographics and I became more interesting to advertisers. Remember they\u2019re not buying ad space on my channel (not yet) but I\u2019m in a few pools of certain demographics so ads get served up on my channel that happens to be similar to a few hundred other channels or has similar viewer demographics.\u00a0<\/p>\n
Back to CPM, look at how well the tech videos do compared to videos about my motorcycle. Due to motorcycle crashes, street racing and cursing in videos, a lot of motorcycle channels have very bad CPM because a lot of advertisers don\u2019t want to buy ads on channels with motorcycles as the core subject matter. I make videos about a modified Golf R and motorcycles so for a long time, my CPM suffered. The tech videos do much better. I don\u2019t think it\u2019s unreasonable to assume the top tech YouTubers are getting $20 CPM with significantly higher monetized playbacks because advertisers are buying ads on their channels so someone with 5 million views on every single video at $20 CPM and 25% monetization (being generous) is making 10s of thousands of dollars per video. Pretty amazing. I do not have those kind of goals at all. No aspirations, I find that level of success on YouTube to be short-lived where these people have 10 years at most just like celebrities and then I spent my most productive years making YouTube videos instead of focusing on my career that is longer lasting. Just my opinion. Again though, this YouTube thing has always been for fun. As soon as it stops being fun, I\u2019m done.<\/p>\n
The CPM thing is why SocialBlade has such a wide range of earning estimates on each channel because they really don\u2019t know where each creator falls. Their default CPM value is $2-$4 and mine is around $7.50 in 2019<\/p>\n
Moving on, only 4.9% of my views were from subscribers. The majority (75%) of my views still originate from search & recommendations. I don\u2019t do any \u201clike and subscribe\u201d BS and while I\u2019d probably be making $2000 a month at this point if I did that, I don\u2019t think that\u2019s fair to my viewers because people who subscribed fro Golf R videos or Beer videos have no reason to subscribe now. Subscribing to my channel because of my snowblower review is not going to be a very satisfying subscription for you. My subscribed viewers spend 2 more minutes watching my videos. Their CPM contribution is higher than non-subscribed. The longer they view, the more money I make from ads. Non subscribed just want an answer to a query about how to install something so they scrub through the video to find that one bolt they\u2019re stuck on. Subscribers hit play and strap in for almost 5 minutes before they turn it off (on average).<\/p>\n
I\u2019m 95.4% male on my viewership and men tend to watch videos 30 seconds longer than women.<\/p>\n
57% of my viewers are over 35 years old. Surprisingly my largest demographic at 30% is the 25-34 year old crowd. Back to CPM, when my largest demo is over 35 year old men, I\u2019m once again leaving money on the table but if you remove the money part of things, I have no complaints about the gender or age of my audience. They\u2019re very representative of me as a person. I hang out with old dudes. That\u2019s how I\u2019ve always been so I\u2019m okay with these figures. If 15 year old girls in South Korea love my channel, I\u2019d have to seriously ponder why.<\/p>\n
Speaking of geography, 2019 was made of United States being the biggest country with 34% of the watch time across all videos and 27.4% of views. Only Australia spent longer on average per video with US watching my videos on average of 3:33 each and. Australia at 3:34<\/p>\n
Top countries were:<\/p>\n
- \n
- US<\/li>\n
- UK<\/li>\n
- Canada<\/li>\n
- Germany\u00a0<\/li>\n
- Australia<\/li>\n
- netherlands<\/li>\n<\/ul>\n
I\u2019m happy with this figure.\u00a0<\/p>\n
Unfortunately, you all continue to let me down with 52% of total views being on smartphones. WTF guys. Luckily, only 40.6% of the total hours watched were on a smart phone. Also, smartphone users watched the lowest minutes per video at 2:52. Yeah, I too hate watching videos on a tiny screen. Seriously, I only do it like once a year? At most? Not sure the last time I watched a video on a phone. Stop doing that. Get a real computer. Every time you drop your phone on your face, think of me and go get your computer and watch the videos at a proper resolution.<\/p>\n
30% of watch time came from computers followed by tablets at 15% and TV at 12.5%. TV viewers also watched the most per video at 5:34. If I can get people to subscribe and watch on their televisions, I\u2019ll be rolling in dough and they\u2019ll have a better experience. The videos are all shot in 4K, 60FPS. Seriously stop watching stuff on your phone.<\/p>\n
—-<\/p>\n
Now for the non-money stuff, I had 1.6 million video views in 2019, 74.3K watch hours and gained 1.9K subscribers<\/p>\n
What did we learn? Well, I\u2019m really thrilled with these numbers.\u00a0<\/p>\n
Another thing I could give in to in order to improve them would be developing a social presence beyond ADVRider and VWVortex. I promised myself in 2012 (can\u2019t believe it\u2019s been that long) that I would not use global social media properties anymore. I would only join places who took my money in exchange for an ad-free and tracking-free experience and support the companies who respected my privacy. YouTube is one of those massive properties and while I don\u2019t have an AdamRides Twitter or Instagram account, I do participate in YouTube. Not a day goes by that this does not bother me. Once an alternative comes along, I will gladly jump ship away from YouTube.\u00a0<\/p>\n
Thanks for following along this journey so far. Lifetime YouTube Revenue (since 2005) is $10,544. I think I actually became monetized around 2006 and lifetime CPM is $6.76 with 2.7 million total playbacks. When you think 2019 had 1.6 million, that goes to show just how banner this year was from views & revenue. Finally, my top earning 5 Youtube videos of all time were all from the last 2 years. Nice work!\u00a0<\/p>\n
Thanks for your support!\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"$448.52. That\u2019s the total amount Adsense just showed for my November 2019 YouTube revenue. 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