{"id":8033,"date":"2019-07-15T08:28:24","date_gmt":"2019-07-15T12:28:24","guid":{"rendered":"https:\/\/adamchandler.me\/blog\/?p=8033"},"modified":"2019-07-15T08:28:24","modified_gmt":"2019-07-15T12:28:24","slug":"linked-defining-an-influencer","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2019\/07\/15\/linked-defining-an-influencer\/","title":{"rendered":"Linked: Defining an Influencer"},"content":{"rendered":"<div class='__iawmlf-post-loop-links' style='display:none;' data-iawmlf-post-links='[{&quot;id&quot;:1642,&quot;href&quot;:&quot;https:\\\/\\\/mondaynote.com\\\/the-rise-of-influencers-and-the-decay-of-journalism-67978967de70?source=rss----c537d80ed0a---4&quot;,&quot;archived_href&quot;:&quot;&quot;,&quot;redirect_href&quot;:&quot;https:\\\/\\\/medium.com\\\/m\\\/global-identity-2?redirectUrl=https%3A%2F%2Fmondaynote.com%2Fthe-rise-of-influencers-and-the-decay-of-journalism-67978967de70%3Fsource%3Drss----c537d80ed0a---4&quot;,&quot;checks&quot;:[],&quot;broken&quot;:false,&quot;last_checked&quot;:null,&quot;process&quot;:&quot;done&quot;}]'><\/div>\n<p><a href=\"https:\/\/mondaynote.com\/the-rise-of-influencers-and-the-decay-of-journalism-67978967de70?source=rss----c537d80ed0a---4\" rel=\"nofollow noopener\" target=\"_blank\">Via Monday Note:<\/a><\/p>\n<blockquote>\n<p>How does an influencer-led model differ from a journalistic one?<\/p>\n<ul>\n<li>Revenue system: Commercial influencers derive their revenue from their relationship to brands, through sponsored posts or affiliated programs. In the first case, they get paid for their promotion of a product; in the second case, they collect a cut on the sales they help to generate. In the United States, an FTC regulation imposes a minimal disclosure of commercial endorsements. But as a generally accepted practice, the influencer never pays for a product they promote.<\/li>\n<li>Production process. Quantity and a lack of details rule the editorial process for influencers. Their priority is to churn out content as fast as they can to feed the click-machine and garner greater attention. By contrast, at least in theory, the process of writing a journalistic piece is supposed to be more rigorous, with a chain of production involving multiple layers of editors and sometimes fact-checkers, along with strict rules when it comes with dealing with brands.<\/li>\n<\/ul>\n<\/blockquote>\n<p>This is the issue I have with influencers outweighing traditional journalism. Influencers are not held to a standard. They have good intentions but as soon as their ideals and image are monetized, how can you trust them? I fall into this category as well and I always disclose advertisers but there\u2019s no way I can commit to zero bias when I\u2019m paying my car loan with cash secured from car accessory companies.<\/p>\n","protected":false},"excerpt":{"rendered":"Via Monday Note: How does an influencer-led model differ from a journalistic one? Revenue system: Commercial influencers derive&hellip;\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"2019-07-15T12:30:29Z","apple_news_api_id":"13abaa35-8373-4fcb-b4cc-8263afd6d520","apple_news_api_modified_at":"2019-07-15T12:30:31Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AE6uqNYNzT8u0zIJjr9bVIA","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[],"class_list":{"0":"post-8033","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-linked","7":"cs-entry","8":"cs-video-wrap"},"apple_news_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pb3IC4-25z","jetpack-related-posts":[{"id":6438,"url":"https:\/\/adamchandler.me\/blog\/2016\/12\/21\/linked-journalistic-and-economic-values-are-unfortunately-not-correlated-for-now\/","url_meta":{"origin":8033,"position":0},"title":"Linked: &#8220;Journalistic and economic values are, unfortunately, not correlated. For Now.&#8221;","author":"Adam Chandler","date":"December 21, 2016","format":false,"excerpt":"via Monday Note: (a Medium blog) The first part of this tragic developing story involves endless updates on the aftermath of the crash: mourning the victims, circumstances, causes (largely unknown in the first 24 hours of the incident), speculative comments from legions of experts hastily lifted from oblivion. Important as\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6570,"url":"https:\/\/adamchandler.me\/blog\/2017\/01\/20\/linked-snapchat-plays-hard-to-get-with-celebrities-and-influencers\/","url_meta":{"origin":8033,"position":1},"title":"Linked: &#8220;Snapchat Plays Hard to Get With Celebrities and Influencers&#8221;","author":"Adam Chandler","date":"January 20, 2017","format":false,"excerpt":"via NYTimes: Snapchat does not cater to these groups. Instead of having celebrities and influencers make product placements on the service, Snapchat tightly controls its ads, which must meet a high bar, according to advertisers. The ads are typically designed to mirror the look and the feel of videos and\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6085,"url":"https:\/\/adamchandler.me\/blog\/2016\/08\/18\/linked-who-is-this-man-who-seems-to-die-in-every-terrorist-attack\/","url_meta":{"origin":8033,"position":2},"title":"Linked: &#8220;Who is this man who seems to die in every terrorist attack?&#8221;","author":"Adam Chandler","date":"August 18, 2016","format":false,"excerpt":"via France24: If you\u2019ve clicked on any articles about the victims of recent terror attacks, you might have seen this man\u2019s photo. Following the deadly terrorist attack at Atat\u00fcrk airport in Istanbul, Turkey, social media users shared his photo, claiming this man was among the 42 people killed. His photo\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6366,"url":"https:\/\/adamchandler.me\/blog\/2016\/11\/14\/linked-twitter-couldnt-hold-onto-vines-audience-or-the-stars-it-created\/","url_meta":{"origin":8033,"position":3},"title":"Linked: &#8220;Twitter Couldn\u2019t Hold Onto Vine\u2019s Audience\u2014or the Stars It Created&#8221;","author":"Adam Chandler","date":"November 14, 2016","format":false,"excerpt":"Via Bloomberg Tech: Marketers said Vine suffered because its site could be hard to navigate. Vine clips were often downloaded and re-uploaded to YouTube and Facebook. They also said Twitter did little to help it evolve, while Instagram and Snapchat raced to compete with each other with longer videos and\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3176,"url":"https:\/\/adamchandler.me\/blog\/2016\/01\/05\/seven-days-vts-2015-the-year-in-beer-glaringly-absent-of-hill-farmstead-news\/","url_meta":{"origin":8033,"position":4},"title":"\u2605 Seven Days VT&#8217;s &#8220;2015: The Year in Beer&#8221; Glaringly Absent of Hill Farmstead News","author":"Adam Chandler","date":"January 5, 2016","format":false,"excerpt":"Strap in. This is going to be a long one. Don't want to deal with the tabloid-content below?\u00a0Click here to read my\u00a0\u201c2015: The Year in Beer\u201d (Hill Farmstead Edition) Last week, via Google Alerts, I came across\u00a02015: The Year in Beer written by\u00a0Hannah Palmer Egan for Seven Days VT. You\u2026","rel":"","context":"In &quot;Beer News&quot;","block_context":{"text":"Beer News","link":"https:\/\/adamchandler.me\/blog\/category\/beer\/beer-news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4942,"url":"https:\/\/adamchandler.me\/blog\/2015\/09\/18\/linked-asking-whos-the-customer\/","url_meta":{"origin":8033,"position":5},"title":"Linked: &#8220;Asking &#8220;who&#8217;s the customer?&#8221;&#8221;","author":"Adam Chandler","date":"September 18, 2015","format":false,"excerpt":"via Kotke: Newspapers, magazines, and television networks have dealt with this same issue for decades now.2 They derive large portions of their revenue from advertisers and, in the case of the TV networks, from the cable companies who pay to carry their channels. That results in all sorts of user\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/8033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/comments?post=8033"}],"version-history":[{"count":0,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/8033\/revisions"}],"wp:attachment":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/media?parent=8033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/categories?post=8033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/tags?post=8033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}