{"id":7928,"date":"2019-02-19T16:13:15","date_gmt":"2019-02-19T16:13:15","guid":{"rendered":"https:\/\/adamchandler.me\/blog\/\/?p=7928"},"modified":"2019-02-19T16:13:15","modified_gmt":"2019-02-19T16:13:15","slug":"linked-ten-years-ago-apple-said-goodbye-to-macworld-but-set-the-stage-for-the-future","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2019\/02\/19\/linked-ten-years-ago-apple-said-goodbye-to-macworld-but-set-the-stage-for-the-future\/","title":{"rendered":"Linked: &#8220;Ten Years Ago, Apple Said Goodbye to Macworld but Set the Stage for the Future&#8221;"},"content":{"rendered":"<div class='__iawmlf-post-loop-links' style='display:none;' 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23:34:15&quot;,&quot;http_code&quot;:404},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:1730,&quot;href&quot;:&quot;http:\\\/\\\/www.macworldiworld.com&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20170128094558\\\/https:\\\/\\\/www.macworldiworld.com\\\/&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-03 21:26:02&quot;,&quot;http_code&quot;:503},{&quot;date&quot;:&quot;2025-11-11 16:21:36&quot;,&quot;http_code&quot;:503},{&quot;date&quot;:&quot;2025-11-18 23:16:32&quot;,&quot;http_code&quot;:503},{&quot;date&quot;:&quot;2025-12-20 13:45:56&quot;,&quot;http_code&quot;:503},{&quot;date&quot;:&quot;2025-12-24 03:28:37&quot;,&quot;http_code&quot;:503},{&quot;date&quot;:&quot;2025-12-31 02:59:11&quot;,&quot;http_code&quot;:503},{&quot;date&quot;:&quot;2026-01-04 23:28:21&quot;,&quot;http_code&quot;:503},{&quot;date&quot;:&quot;2026-01-08 20:43:14&quot;,&quot;http_code&quot;:503},{&quot;date&quot;:&quot;2026-01-15 13:47:25&quot;,&quot;http_code&quot;:503},{&quot;date&quot;:&quot;2026-01-31 18:52:16&quot;,&quot;http_code&quot;:503},{&quot;date&quot;:&quot;2026-02-03 23:34:16&quot;,&quot;http_code&quot;:503},{&quot;date&quot;:&quot;2026-04-30 05:52:44&quot;,&quot;http_code&quot;:503}],&quot;broken&quot;:true,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-30 05:52:44&quot;,&quot;http_code&quot;:503},&quot;process&quot;:&quot;done&quot;}]'><\/div>\n<p><a href=\"https:\/\/www.macstories.net\/stories\/ten-years-ago-apple-said-goodbye-to-macworld-but-set-the-stage-for-the-future\/\" rel=\"nofollow noopener\" target=\"_blank\">Ten Years Ago, Apple Said Goodbye to Macworld but Set the Stage for the Future \u2013 MacStories<\/a>:<\/p>\n<blockquote>\n<p>Apple leaving Macworld Expo was the beginning of the end. The show struggled for a couple of years after this, and 2014 would be the last year of the trade show.<\/p>\n<\/blockquote>\n<p>Trade shows have not died but they are vastly different than they were a decade ago. Somehow, CES Continues because humans still demand feeling something tangible. These days, people experience iPhone cases at Apple Stores versus Macworld but Apple is the gate-keeper for the planogram of their stores. Macworld was a chance for everyone with $10,000 to put their product in front of 50,000 people. That and the awesome conference tracks. Apple was right to leave Macworld but I wonder if we\u2019d still have Macworld if Apple continued to be involved?\u00a0<\/p>\n<p>I was at the 2009 Macworld where Apple actually announced this being their last expo a month before the event<a href=\"https:\/\/techcrunch.com\/2008\/12\/16\/apple-leaves-macworld-its-about-time\/\" rel=\"nofollow noopener\" target=\"_blank\"> summarized here by Techcrunch<\/a> but the page on <a href=\"https:\/\/www.google.com\/search?source=hp&amp;ei=QihsXLvFMLLz5gLvqLmgAw&amp;q=Apple+leaves+macworld&amp;btnK=Google+Search&amp;oq=Apple+leaves+macworld&amp;gs_l=psy-ab.3...328.3584..3674...4.0..1.99.1988.27......0....1..gws-wiz.....0..0j0i131j0i3j0i22i30j33i160.McDq04QoJx0\" rel=\"nofollow noopener\" target=\"_blank\">Apple.com is long gone<\/a> ( I don\u2019t remember Apple deleting newsroom pages before). Apple didn\u2019t lose anything by leaving Macworld. In fact, the reasons they gave are still valid today. They hold events when products are ready and Macworld (SF, Boston, NY, Apple Expo Paris, Tokyo, NAB and other shows) forced them to rush products or pre-announce them. They can have an event on their own time now. The parent company <a href=\"http:\/\/www.idgworldexpo.com\" rel=\"nofollow noopener\" target=\"_blank\">IDG World Expo<\/a> of Macworld \/ iWorld lives on and links to <a href=\"http:\/\/www.macworldiworld.com\" rel=\"nofollow noopener\" target=\"_blank\">http:\/\/www.macworldiworld.com<\/a> which is a dead site.<\/p>\n<p>I semi-famously ran <a href=\"https:\/\/web.archive.org\/web\/*\/macworldbound.com\" rel=\"nofollow noopener\" target=\"_blank\">MacworldBound.com<\/a> back in the day and hosted events, meetups and party lists along with planning tips for people coming to the show. A trade show in SF wasn\u2019t unique but a lot of Mac users saw MWSF as a pilgrimage and a chance to go to Cupertino so people who didn\u2019t traditionally go to trade shows were coming and I saw a niche to fill. I actually remember Ilene from Hess&#8217;s partylist getting annoyed with me for having my own partylist because she sold ads on that page and made good money. I wasn\u2019t in it for the money but she and I were partylist competitors (lol). I was ridiculed for my Macworld fanboy ways many times but I really enjoyed being the middle-man for Mac Geeks. <a href=\"https:\/\/web.archive.org\/web\/20110301084408\/http:\/\/macworldbound.com\/?p=650\" rel=\"nofollow noopener\" target=\"_blank\">My goodbye post<\/a> summarizes that ideology that drove me to create the site.<\/p>\n<blockquote>\n<p><em>My approach to all of this had more to do with the community of amazing people and less to do with growing the Macintosh community for my personal profit. I\u2019ve spent thousands of dollars going to Macworld and never recouping the costs. I\u2019ve spent nearly 4 grand each year on Macworld events, parties and meetups and I even quit a job because they wouldn\u2019t let me go. The reason for all of this was that I wanted to show people the lesson of giving without expecting anything in return because that commitment to our small community is what kept it going all of these years. Apple never endorsed it and since Mac OS X, The Intel Switch, The iPod and now, The iPhone, the community we\u2019ve known and loved has gotten larger but has changed to a decentralized collective that are so separated between long time Mac users (15+ Years), OS X Mac Switchers 6+ Years), iPod Switchers (3+ Year) and iPhone Switcher (6+ months). Anyone that\u2019s been around less than 10 years has no clue there\u2019s a Mac community and they don\u2019t see the relevance of Macworld Expo. Everything is online now and they don\u2019t see a point in going.<\/em><\/p>\n<\/blockquote>\n<p>Macworld is what got me comfortable with the idea of moving to San Francisco and really enabled my career and where I am today. Macworld got me my first job at Apple from people I met. It enabled me to partner with Justin.TV and stream live from MWSF and meet the people from LaughingSquid and so on. I owe where I am today to the expo but more importantly, the people who attended.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Ten Years Ago, Apple Said Goodbye to Macworld but Set the Stage for the Future \u2013 MacStories: Apple&hellip;\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"2019-02-19T16:13:27Z","apple_news_api_id":"71cd15be-a9c5-45c0-8beb-3410ed3ec672","apple_news_api_modified_at":"2019-02-19T16:13:32Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/Acc0VvqnFRcCL6zQQ7T7Gcg","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[],"class_list":{"0":"post-7928","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-linked","7":"cs-entry","8":"cs-video-wrap"},"apple_news_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pb3IC4-23S","jetpack-related-posts":[{"id":807,"url":"https:\/\/adamchandler.me\/blog\/2010\/02\/23\/interviewed-at-macworld-for-tuaw-com-video\/","url_meta":{"origin":7928,"position":0},"title":"\u2605 Interviewed at Macworld for TUAW.com (Video)","author":"Adam Chandler","date":"February 23, 2010","format":false,"excerpt":"As many of you know, I said my goodbye to Macworld Expo last year and I meant it. I didn't speak a peep about it not because I thought Macworld was dead but simply because my focus had shifted and IDG didn't do a great job convincing me to come\u2026","rel":"","context":"In &quot;Press&quot;","block_context":{"text":"Press","link":"https:\/\/adamchandler.me\/blog\/category\/press\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.blogcdn.com\/www.tuaw.com\/media\/2010\/02\/ajandviattua234343.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4272,"url":"https:\/\/adamchandler.me\/blog\/2014\/10\/14\/linked-macworld-is-going-on-hiatus\/","url_meta":{"origin":7928,"position":1},"title":"Linked: Macworld is going on &#8216;hiatus&#8217;","author":"Adam Chandler","date":"October 14, 2014","format":false,"excerpt":"via\u00a0macworldiworld.com: Macworld\/iWorld will not take place in 2015 and the show is going on hiatus. The show saw a remarkable 30 year run that changed the technology industry, provided an important forum for Apple developers to bring new companies and products to market, delivered world class professional development to Apple\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4307,"url":"https:\/\/adamchandler.me\/blog\/2014\/11\/26\/linked-remembering-macworld-expo\/","url_meta":{"origin":7928,"position":2},"title":"Linked: &#8220;Remembering Macworld Expo&#8221;","author":"Adam Chandler","date":"November 26, 2014","format":false,"excerpt":"via Chris Breen & Macworld.com: And I\u2019m hardly alone. At Expo careers were launched, plots hatched, businesses created, minds changed, and friends made. It was an event that we looked forward to for months and whose ideas resonated for years. And it wasn\u2019t just us shmoes. I saw countless Apple\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4419,"url":"https:\/\/adamchandler.me\/blog\/2015\/01\/09\/happy-eight-birthday-iphone\/","url_meta":{"origin":7928,"position":3},"title":"Happy Eight Birthday, iPhone","author":"Adam Chandler","date":"January 9, 2015","format":false,"excerpt":"Today, eight years ago, I was sitting in the media area around row 15 @ Moscone Center when Steve Jobs announced iPhone. I was working for an IT company in Florida, blogging in my spare time and putting all of the money I earned blogging toward hosting Macworld events in\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/adamchandler.me\/blog\/category\/technology\/"},"img":{"alt_text":"Photos from Macworld 2007 (MWSF)","src":"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7475\/16051853298_9a117eeb77_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7475\/16051853298_9a117eeb77_z.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/farm8.staticflickr.com\/7475\/16051853298_9a117eeb77_z.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":6610,"url":"https:\/\/adamchandler.me\/blog\/2017\/01\/18\/technology-being-there-for-iphones-launch\/","url_meta":{"origin":7928,"position":4},"title":"Technology: Being there for iPhone&#8217;s Launch","author":"Adam Chandler","date":"January 18, 2017","format":false,"excerpt":"The press coverage around iPhone\u2019s 10th anniversary had me reminiscing and thinking that Apple has sold one billion iPhones since 2007. Moscone West Convention center fits 5,000 people +\/- a few hundred so Apple has sold 200,000 times as many iPhones as there were people on hand to see Steve\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/adamchandler.me\/blog\/category\/technology\/"},"img":{"alt_text":"MWSF 2007 - Misc Photos","src":"https:\/\/i0.wp.com\/farm1.staticflickr.com\/501\/31833720940_2cb5085994_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm1.staticflickr.com\/501\/31833720940_2cb5085994_z.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/farm1.staticflickr.com\/501\/31833720940_2cb5085994_z.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":507,"url":"https:\/\/adamchandler.me\/blog\/2009\/09\/08\/macheads-available-on-hulu-im-in-it\/","url_meta":{"origin":7928,"position":5},"title":"\u2605 MacHeads Available on Hulu [I&#8217;m in it!]","author":"Adam Chandler","date":"September 8, 2009","format":false,"excerpt":"It was only a few short months ago that I shared some links to purchase the documentary known as MacHeads on Amazon & iTunes. It was available as a DVD or digital download. The film's creators did a great job capturing the past, present & future of the Mac community.\u2026","rel":"","context":"In &quot;Press&quot;","block_context":{"text":"Press","link":"https:\/\/adamchandler.me\/blog\/category\/press\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/7928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/comments?post=7928"}],"version-history":[{"count":0,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/7928\/revisions"}],"wp:attachment":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/media?parent=7928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/categories?post=7928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/tags?post=7928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}