{"id":7111,"date":"2017-09-20T14:39:42","date_gmt":"2017-09-20T14:39:42","guid":{"rendered":"https:\/\/adamchandler.me\/blog\/?p=7111"},"modified":"2017-09-20T14:39:42","modified_gmt":"2017-09-20T14:39:42","slug":"kind-bars-walnuts-companies-still-suck-at-social-media","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2017\/09\/20\/kind-bars-walnuts-companies-still-suck-at-social-media\/","title":{"rendered":"KIND Bars & Walnuts, Companies Still Suck at Social Media!"},"content":{"rendered":"

I received an email this morning from Amazon indicating there was an issue with a recent order and to reach out to KIND Bars directly. I receive this email a dozen times as I keep these bars on hand at the house for a quick breakfast:<\/p>\n

\"Amazon<\/a><\/p>\n

I forwarded the email to Kind and asked for clarification. No receipt that they received my email or response 3 hours later. Naturally, I went to Twitter where all of the news happens and I see Kind tweeting this:<\/p>\n

\"Kind<\/a><\/p>\n

Nothing about the recall other than asking people to follow them so they can DM them privately. Here are the replies:<\/p>\n

\"Kind<\/a><\/p>\n

and on Facebook, no post at all except a lot of visitor posts asking for clarification without a single response from KIND:<\/p>\n

\"Kind<\/a><\/p>\n

Luckily, someone took a screenshot of the KIND DM: via\u00a0https:\/\/twitter.com\/rebeccadiann<\/p>\n

\"Kind<\/a><\/p>\n

\u2014\u2014<\/p>\n

Kind has a legitimate allergen concern with their products and Amazon did the right thing to inform customers of this. KIND\u2019s response is to tell everyone 1 at a time privately about this issue instead of making a post to their social media accounts.\u00a0<\/p>\n

This is quite possibly one of the crappiest modern examples of social media failures I\u2019ve seen. One customer is on a current tirade about having a kid in the hospital and KIND is still replying to her asking her to follow so they can DM them. Wow.<\/p>\n