{"id":6974,"date":"2017-08-16T15:22:58","date_gmt":"2017-08-16T15:22:58","guid":{"rendered":"https:\/\/adamchandler.me\/blog\/?p=6974"},"modified":"2017-07-10T15:28:49","modified_gmt":"2017-07-10T15:28:49","slug":"linked-the-coming-war-browsers-against-advertising-pollution","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2017\/08\/16\/linked-the-coming-war-browsers-against-advertising-pollution\/","title":{"rendered":"Linked: &#8220;The Coming War: Browsers Against Advertising Pollution&#8221;"},"content":{"rendered":"<div class='__iawmlf-post-loop-links' style='display:none;' data-iawmlf-post-links='[{&quot;id&quot;:2688,&quot;href&quot;:&quot;https:\\\/\\\/mondaynote.com\\\/the-coming-war-browsers-against-advertising-pollution-63f58953d23f&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20250620080924\\\/https:\\\/\\\/mondaynote.com\\\/the-coming-war-browsers-against-advertising-pollution-63f58953d23f&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-04 01:13:25&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2025-11-04 01:13:25&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;}]'><\/div>\n<p><a href=\"https:\/\/mondaynote.com\/the-coming-war-browsers-against-advertising-pollution-63f58953d23f\" rel=\"nofollow noopener\" target=\"_blank\">via Monday Note<\/a>: (A Medium Blog)<\/p>\n<blockquote><p><em>The other big announcement last week is Apple\u2019s plan to block advertisers&#8217; ability to track users from one site to another (details here). Called retargeting, the tracking feature is a powerful booster for advertisers. As an example, you search the web for a pair of running shoes, spending time on various e-tailer sites. This creates a kind of footprint, no pun, and, for several weeks, almost anywhere you go, you&#8217;re bombarded by ads for sneakers\u200a\u2014\u200aeven if you actually did buy a pair\u200a\u2014\u200abecause the system has no way to know if and when you completed the transaction. This is one of the most potent boost for ad blockers.<\/em><\/p>\n<p><em><br \/>\nAs for Google, leveraging its dominant ad market position, the company is beefing up its efforts to clean up the ad ecosystem with two initiatives: the integration of an ad filtering system, and the deployment of a new system called Funding Choices, which is an iteration of the Contributors program. Both are experimental ways to compensate publishers for the loss of ad revenue stemming from the deployment of ad blockers\u200a\u2014\u200aa great idea that suffered from a shaky implementation (I will detail these features in a coming Monday Note).<\/em><\/p><\/blockquote>\n<p>Apple and Google are fighting against advertisements and trackers but Google\u2019s EPS is largely based on revenue derived from advertisements and trackers. Apple\u2019s is not. I wonder who will actually give a shit about the end user in implementing these safe-guards.<\/p>\n","protected":false},"excerpt":{"rendered":"via Monday Note: (A Medium Blog) The other big announcement last week is Apple\u2019s plan to block advertisers&#8217;&hellip;\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"2017-08-16T15:24:31Z","apple_news_api_id":"43d002d4-2b92-47fd-8226-1347f3340163","apple_news_api_modified_at":"2017-08-16T15:24:34Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AQ9AC1CuSR_2CJhNH8zQBYw","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":["https:\/\/news-api.apple.com\/sections\/a6dbab72-c794-3987-8514-c419907b32a3"],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[],"class_list":{"0":"post-6974","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-linked","7":"cs-entry","8":"cs-video-wrap"},"apple_news_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pb3IC4-1Ou","jetpack-related-posts":[{"id":6762,"url":"https:\/\/adamchandler.me\/blog\/2017\/04\/13\/linked-the-deck-is-no-more\/","url_meta":{"origin":6974,"position":0},"title":"Linked: &#8220;The Deck is No More&#8221;","author":"Adam Chandler","date":"April 13, 2017","format":false,"excerpt":"via DeckNetwork.net: Things change. In 2014, display advertisers started concentrating on large, walled, social networks. The indie \u201cblogosphere\u201d was disappearing. Mobile impressions, which produce significantly fewer clicks and engagements, began to really dominate the market. Invasive user tracking (which we refused to do) and all that came with that became\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6144,"url":"https:\/\/adamchandler.me\/blog\/2016\/08\/05\/linked-ftc-is-cracking-down-on-instagram-ads-from-celebrities\/","url_meta":{"origin":6974,"position":1},"title":"Linked: \u201cFTC is cracking down on Instagram Ads from Celebrities\u201d","author":"Adam Chandler","date":"August 5, 2016","format":false,"excerpt":"via Bloomberg: This uptick in celebrities peddling brand messages on their personal accounts, light on explicit disclosure, has not gone unnoticed by the U.S. government. The Federal Trade Commission is planning to get tougher: Users need to be clear when they're getting paid to promote something, and hashtags like #ad,\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4845,"url":"https:\/\/adamchandler.me\/blog\/2015\/07\/24\/linked-i-love-the-verge-but-man\/","url_meta":{"origin":6974,"position":2},"title":"Linked: &#8220;I love The Verge, but man&#8230;&#8221;","author":"Adam Chandler","date":"July 24, 2015","format":false,"excerpt":"via Imorchard: Wow. Devtools performed a second reload of the page to get an overall performance analysis. This time it downloaded 12MB - a little over 7MB in that is JavaScript! I run ad blocking software and Ghostery on every browser (soon in iOS9 once it ships) the reason is\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5481,"url":"https:\/\/adamchandler.me\/blog\/2016\/02\/19\/linked-the-reality-of-missing-out\/","url_meta":{"origin":6974,"position":3},"title":"Linked: &#8220;The Reality of Missing Out &#8220;","author":"Adam Chandler","date":"February 19, 2016","format":false,"excerpt":"via Stretchery: I have been arguing for a while that in the aggregate the tech sector is fine, and the state of advertising-based services is a perfect example of what I mean: taken as a basket the six companies in this article (Google, Facebook, Yahoo, Twitter, LinkedIn, and Yelp) are\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6083,"url":"https:\/\/adamchandler.me\/blog\/2016\/08\/17\/linked-snapchats-teen-fans-wince-as-app-catches-on-with-their-folks\/","url_meta":{"origin":6974,"position":4},"title":"Linked: &#8220;Snapchat\u2019s Teen Fans Wince as App Catches On With Their Folks&#8221;","author":"Adam Chandler","date":"August 17, 2016","format":false,"excerpt":"via WSJ: \u201cIt\u2019s kind of shocking,\u201d said Mr. Zeikos, an 18-year-old university student in Manchester, England. \u201cMost people who use Snapchat are in my generation, so it\u2019s bizarre to see someone older use Snapchat.\u201d Part of the article mentioned that advertisers like to market to teens instead of adults. I\u2019m\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4942,"url":"https:\/\/adamchandler.me\/blog\/2015\/09\/18\/linked-asking-whos-the-customer\/","url_meta":{"origin":6974,"position":5},"title":"Linked: &#8220;Asking &#8220;who&#8217;s the customer?&#8221;&#8221;","author":"Adam Chandler","date":"September 18, 2015","format":false,"excerpt":"via Kotke: Newspapers, magazines, and television networks have dealt with this same issue for decades now.2 They derive large portions of their revenue from advertisers and, in the case of the TV networks, from the cable companies who pay to carry their channels. That results in all sorts of user\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/6974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/comments?post=6974"}],"version-history":[{"count":0,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/6974\/revisions"}],"wp:attachment":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/media?parent=6974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/categories?post=6974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/tags?post=6974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}