{"id":6924,"date":"2017-07-14T15:22:22","date_gmt":"2017-07-14T15:22:22","guid":{"rendered":"https:\/\/adamchandler.me\/blog\/?p=6924"},"modified":"2017-07-10T15:23:39","modified_gmt":"2017-07-10T15:23:39","slug":"linked-the-curious-state-of-apple-product-pricing","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2017\/07\/14\/linked-the-curious-state-of-apple-product-pricing\/","title":{"rendered":"Linked: &#8220;The Curious State of Apple Product Pricing&#8221;"},"content":{"rendered":"<div class='__iawmlf-post-loop-links' style='display:none;' data-iawmlf-post-links='[{&quot;id&quot;:2913,&quot;href&quot;:&quot;https:\\\/\\\/www.aboveavalon.com\\\/notes\\\/2017\\\/3\\\/15\\\/the-curious-state-of-apple-product-pricing&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20250711180013\\\/https:\\\/\\\/www.aboveavalon.com\\\/notes\\\/2017\\\/3\\\/15\\\/the-curious-state-of-apple-product-pricing&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-04 01:58:33&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2025-11-11 02:15:23&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2025-11-21 04:18:03&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2025-12-01 18:01:28&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2025-12-14 01:39:20&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2026-01-20 20:00:39&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2026-02-16 19:09:10&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2026-04-04 05:40:18&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2026-04-17 19:18:53&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2026-04-24 06:05:52&quot;,&quot;http_code&quot;:206}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-24 06:05:52&quot;,&quot;http_code&quot;:206},&quot;process&quot;:&quot;done&quot;}]'><\/div>\n<p><a href=\"https:\/\/www.aboveavalon.com\/notes\/2017\/3\/15\/the-curious-state-of-apple-product-pricing\" rel=\"nofollow noopener\" target=\"_blank\">via Above Avalon<\/a>:<\/p>\n<blockquote><p><em>Redefining Luxury<\/em><\/p>\n<p><em>Apple&#8217;s pricing strategy is ultimately about bringing new users into the Apple ecosystem. While the iPhone remains the most effective tool for accomplishing this, Apple wearables will increasingly represent another new user tool at management&#8217;s disposal. It may be difficult to believe, but AirPods likely represent the first Apple product for more than a few people. Additional value will flow to companies selling multiple wearables products to the same user. As it currently stands, the average Apple user owns more than one Apple product. This trend will only intensify as time goes on when considering Apple Watch and AirPods.<\/em><\/p>\n<p><em>The trickiest aspect of Apple&#8217;s pricing strategy is running with lower prices while at the same time, becoming more of a luxury brand. In essence, Apple is redefining luxury. While other luxury brands have utilized lower-priced items to serve as brand entry points, Apple is taking the practice to an entirely new level by pricing products below the competition. Apple is making luxury much more accessible with the idea that low-priced gadgets can create an experience just as luxurious as that of premium gadgets. It&#8217;s going to be difficult for other consumer tech companies to play in this game.<\/em><\/p><\/blockquote>\n<p>Today, Apple\u2019s personal computers are not only more expensive than any time in the last 10 years but they are so horribly out of line with the rest of the PC industry. The average notebook sells for less than $300. Apple\u2019s note books start at $1,000 and can be configured to $4,000.<\/p>\n<p>The iPhone and its accessories are very well priced. Their computers are still unattainable for most people to afford.<\/p>\n","protected":false},"excerpt":{"rendered":"via Above Avalon: Redefining Luxury Apple&#8217;s pricing strategy is ultimately about bringing new users into the Apple ecosystem.&hellip;\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"2017-07-14T15:23:54Z","apple_news_api_id":"27080dd9-32b6-4516-9c67-c984e4614d59","apple_news_api_modified_at":"2017-07-14T15:23:56Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AJwgN2TK2RRacZ8mE5GFNWQ","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":["https:\/\/news-api.apple.com\/sections\/a6dbab72-c794-3987-8514-c419907b32a3"],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[],"class_list":{"0":"post-6924","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-linked","7":"cs-entry","8":"cs-video-wrap"},"apple_news_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pb3IC4-1NG","jetpack-related-posts":[{"id":8376,"url":"https:\/\/adamchandler.me\/blog\/2020\/10\/13\/the-cost-of-apple-fanboyism-in-2020\/","url_meta":{"origin":6924,"position":0},"title":"The Cost of Apple-Fanboyism in 2020","author":"Adam Chandler","date":"October 13, 2020","format":false,"excerpt":"I published this post in 2018 where I break down pricing of someone like myself who wants to buy in to the Apple ecosystem whole-hog. Note, inflation I supposedly 3.7% from 2018 to 2020 so we can factor that int to my math. Here are prices from 2018: iPhone XS:\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/adamchandler.me\/blog\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7192,"url":"https:\/\/adamchandler.me\/blog\/2017\/11\/15\/linked-apples-grand-vision\/","url_meta":{"origin":6924,"position":1},"title":"Linked: &#8220;Apple&#8217;s Grand Vision&#8221;","author":"Adam Chandler","date":"November 15, 2017","format":false,"excerpt":"via Above Avalon: It's becoming clear that Apple's product priorities are shifting. Release an Apple Watch that is fully independent of iPhone. Position Apple Watch to handle more tasks currently given to iPhone.\u00a0 Release accessories that complement Apple's expanding wearables strategy. Position iPhone as an AR navigation device.\u00a0 Position iPad\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8607,"url":"https:\/\/adamchandler.me\/blog\/2021\/11\/08\/the-cost-of-apple-fanboyism-in-2021\/","url_meta":{"origin":6924,"position":2},"title":"The Cost of Apple-Fanboyism in 2021","author":"Adam Chandler","date":"November 8, 2021","format":false,"excerpt":"See 2018 and 2020 costs here What I hope will continue as a semi-annual tradition, I\u2019ve been tracking Apple\u2019s costs informally for a while. The price of an iPhone from $499 to $1599 has come alongside inflation and technology improvements. It\u2019s okay for costs to increase over time but, as\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/adamchandler.me\/blog\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4408,"url":"https:\/\/adamchandler.me\/blog\/2015\/01\/05\/linked-tapsense-launches-industrys-first-programmatic-ad-platform-for-apple-watch\/","url_meta":{"origin":6924,"position":3},"title":"Linked: &#8220;TapSense Launches Industry\u2019s First Programmatic Ad Platform for Apple Watch&#8221;","author":"Adam Chandler","date":"January 5, 2015","format":false,"excerpt":"via Tapsense.com: Continuing its lead in wearables, TapSense, a leading mobile ad exchange, today announced the industry\u2019s first programmatic ad platform for Apple Watch. The platform provides full suite of solutions for developers and brands to get started on the new Apple Watch platform including SDK for app developers and\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12306,"url":"https:\/\/adamchandler.me\/blog\/2024\/09\/19\/technology-about-apples-2024-iphone-watch-and-airpods-event\/","url_meta":{"origin":6924,"position":4},"title":"Technology: About Apple\u2019s 2024 iPhone, Watch and AirPods Event","author":"Adam Chandler","date":"September 19, 2024","format":false,"excerpt":"Summary of this post generated by Apple Inteligence: The author discusses their recent Apple Watch purchases, including the Series 10 and Ultra 2. They recommend the Series 10 for its value and features, while the Ultra 2 is considered a poor value proposition due to its similarities to the previous\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/adamchandler.me\/blog\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7870,"url":"https:\/\/adamchandler.me\/blog\/2018\/12\/13\/linked-washington-post-story-on-apples-product-prices\/","url_meta":{"origin":6924,"position":5},"title":"Linked: &#8220;Washington Post Story on Apple\u2019s Product Prices&#8221;","author":"Adam Chandler","date":"December 13, 2018","format":false,"excerpt":"You can certainly argue that Apple is making a strategic branding mistake by making more expensive products. But it simply wasn\u2019t an option to sell the iPhone X\/XS as it exists for iPhone 7 prices. I disagree. It is true that Apple isn\u2019t allowing prices to dictate the limits of\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/6924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/comments?post=6924"}],"version-history":[{"count":0,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/6924\/revisions"}],"wp:attachment":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/media?parent=6924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/categories?post=6924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/tags?post=6924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}