{"id":6920,"date":"2017-07-12T15:22:20","date_gmt":"2017-07-12T15:22:20","guid":{"rendered":"https:\/\/adamchandler.me\/blog\/?p=6920"},"modified":"2017-07-10T15:23:13","modified_gmt":"2017-07-10T15:23:13","slug":"linked-an-oral-history-of-get-a-mac","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2017\/07\/12\/linked-an-oral-history-of-get-a-mac\/","title":{"rendered":"Linked: An oral history of &#8216;Get a Mac,&#8217;"},"content":{"rendered":"<div class='__iawmlf-post-loop-links' style='display:none;' data-iawmlf-post-links='[{&quot;id&quot;:2915,&quot;href&quot;:&quot;http:\\\/\\\/www.campaignlive.com\\\/article\\\/oral-history-get-mac-part-1\\\/1417003&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20240913092351\\\/https:\\\/\\\/www.campaignlive.com\\\/article\\\/oral-history-get-mac-part-1\\\/1417003&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-04 01:59:09&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2025-12-27 06:47:53&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-01-03 11:34:03&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-01-08 11:18:37&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-01-13 19:02:06&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-01-20 19:41:19&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-01-27 16:30:38&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-02-01 12:12:23&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-02-05 04:43:34&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-02-09 17:02:44&quot;,&quot;http_code&quot;:403},{&quot;date&quot;:&quot;2026-02-13 13:26:21&quot;,&quot;http_code&quot;:403},{&quot;date&quot;:&quot;2026-02-20 06:22:55&quot;,&quot;http_code&quot;:403},{&quot;date&quot;:&quot;2026-04-02 02:45:20&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-08 16:47:48&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-12 15:33:09&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-16 19:03:15&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-25 09:21:12&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-25 09:21:12&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:2916,&quot;href&quot;:&quot;http:\\\/\\\/www.campaignlive.com\\\/article\\\/oral-history-get-mac-part-2\\\/1417768&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20240216063749\\\/https:\\\/\\\/www.campaignlive.com\\\/article\\\/oral-history-get-mac-part-2\\\/1417768&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-04 01:59:11&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2025-12-27 06:47:54&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-01-03 11:34:04&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-01-08 11:18:37&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-01-13 19:02:06&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-01-20 19:41:19&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-01-27 16:30:38&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-02-01 12:12:22&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-02-05 04:43:33&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-02-09 17:02:44&quot;,&quot;http_code&quot;:403},{&quot;date&quot;:&quot;2026-02-14 16:05:42&quot;,&quot;http_code&quot;:403},{&quot;date&quot;:&quot;2026-02-20 06:22:56&quot;,&quot;http_code&quot;:403},{&quot;date&quot;:&quot;2026-04-02 02:45:19&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-08 16:47:49&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-12 15:33:08&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-16 19:03:15&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-25 09:21:12&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-25 09:21:12&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;}]'><\/div>\n<p><a href=\"http:\/\/www.campaignlive.com\/article\/oral-history-get-mac-part-1\/1417003\" rel=\"nofollow noopener\" target=\"_blank\">via Campaign Live<\/a>: (<a href=\"http:\/\/www.campaignlive.com\/article\/oral-history-get-mac-part-1\/1417003\" rel=\"nofollow noopener\" target=\"_blank\">pt 1<\/a>), (<a href=\"http:\/\/www.campaignlive.com\/article\/oral-history-get-mac-part-2\/1417768\" rel=\"nofollow noopener\" target=\"_blank\">pt 2<\/a>)<\/p>\n<blockquote><p><em>Jason Sperling: I think Steve loved it because he finally had a way to say all these things that were bothering him. Truthfully, he was like, &#8220;Why is it that people are using PCs? They&#8217;re fucking horrible computers. This makes no sense to me.&#8221; Who knows what kind of anger he had towards Bill Gates. We were the mouthpiece for it. But it was not what we intended the campaign to be, and I think the tough part is that we were all working under this assumption that he wanted to talk about the great things about the Mac.<\/em><\/p><\/blockquote>\n<p>At the time, Get a Mac wasn\u2019t well loved by hardcore Mac geeks. It felt too mainstream and catering to all of the ignorance among PC users. It was hugely successful and I now watch these ad spots fondly.<\/p>\n","protected":false},"excerpt":{"rendered":"via Campaign Live: (pt 1), (pt 2) Jason Sperling: I think Steve loved it because he finally had&hellip;\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"2017-07-12T15:26:43Z","apple_news_api_id":"168d6c4d-c544-479c-8042-f31be991813f","apple_news_api_modified_at":"2017-07-12T15:26:45Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AFo1sTcVER5yAQvMb6ZGBPw","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":["https:\/\/news-api.apple.com\/sections\/a6dbab72-c794-3987-8514-c419907b32a3"],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[],"class_list":{"0":"post-6920","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-linked","7":"cs-entry","8":"cs-video-wrap"},"apple_news_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pb3IC4-1NC","jetpack-related-posts":[{"id":5797,"url":"https:\/\/adamchandler.me\/blog\/2016\/06\/17\/linked-remembering-the-early-glorious-mac-web\/","url_meta":{"origin":6920,"position":0},"title":"Linked: &#8220;Remembering the early, glorious Mac web&#8221;","author":"Adam Chandler","date":"June 17, 2016","format":false,"excerpt":"via The Verge: The announcement of the iPod in late 2001 was in the same Town Hall auditorium that hosted last week's iPhone SE and iPad Pro announcements, but back in 2001 there were plenty of empty seats. The whole world wasn't watching Apple back then \u2014 but the Mac\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7255,"url":"https:\/\/adamchandler.me\/blog\/2017\/12\/05\/linked-the-mac-still-feels-like-home\/","url_meta":{"origin":6920,"position":1},"title":"Linked: &#8220;The Mac Still Feels Like Home&#8221;","author":"Adam Chandler","date":"December 5, 2017","format":false,"excerpt":"via Macdrifter Here's an example. If I want to edit an image on the Mac, I simply browse to it with the Finder and open it with my preferred editor (usually Acorn). I can use search to locate the file or just hunt and peck. The applications don't need to\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5651,"url":"https:\/\/adamchandler.me\/blog\/2016\/04\/06\/linked-mac-versus-ipad-why-im-on-team-both\/","url_meta":{"origin":6920,"position":2},"title":"Linked: &#8220;Mac versus iPad: Why I&#8217;m on Team Both&#8221;","author":"Adam Chandler","date":"April 6, 2016","format":false,"excerpt":"via Macworld: In the arguments about the future of computing, people like to pick sides, but the fact is that traditional computers and touchscreen mobile devices will both be with us for years to come. I\u2019m starting to think my daughter, born in 2001, is going to be a laptop\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7192,"url":"https:\/\/adamchandler.me\/blog\/2017\/11\/15\/linked-apples-grand-vision\/","url_meta":{"origin":6920,"position":3},"title":"Linked: &#8220;Apple&#8217;s Grand Vision&#8221;","author":"Adam Chandler","date":"November 15, 2017","format":false,"excerpt":"via Above Avalon: It's becoming clear that Apple's product priorities are shifting. Release an Apple Watch that is fully independent of iPhone. Position Apple Watch to handle more tasks currently given to iPhone.\u00a0 Release accessories that complement Apple's expanding wearables strategy. Position iPhone as an AR navigation device.\u00a0 Position iPad\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6410,"url":"https:\/\/adamchandler.me\/blog\/2016\/12\/01\/linked-sorry-macos-messages-best-new-features-are-ios-only\/","url_meta":{"origin":6920,"position":4},"title":"Linked: &#8220;Sorry, macOS: Messages\u2019 best new features are iOS only&#8221;","author":"Adam Chandler","date":"December 1, 2016","format":false,"excerpt":"via Macworld.com: Apple has been in the messaging game even longer on the Mac: It first introduced iChat way back in 2002, which supported AOL Instant Messenger, then later expanded to Jabber, Yahoo, ICQ, and more. Eventually, iChat transmuted into Messages and getting iMessage support, and for a while, things\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5348,"url":"https:\/\/adamchandler.me\/blog\/2016\/01\/29\/linked-ipad-pro-new-tricks-for-old-dogs\/","url_meta":{"origin":6920,"position":5},"title":"Linked: &#8220;iPad Pro: New tricks for old dogs&#8221;","author":"Adam Chandler","date":"January 29, 2016","format":false,"excerpt":"via Six Colors: I\u2019ve been using the mouse-and-keyboard method for the bulk of my work since I started working at my college newspaper in the fall of 1989. That\u2019s 26 years of clicking and cursors and windows, and it\u2019s just as tough to get out of that mindset as it\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/6920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/comments?post=6920"}],"version-history":[{"count":0,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/6920\/revisions"}],"wp:attachment":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/media?parent=6920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/categories?post=6920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/tags?post=6920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}