{"id":6570,"date":"2017-01-20T18:32:00","date_gmt":"2017-01-20T18:32:00","guid":{"rendered":"https:\/\/adamchandler.me\/blog\/\/?p=6570"},"modified":"2017-01-18T18:32:41","modified_gmt":"2017-01-18T18:32:41","slug":"linked-snapchat-plays-hard-to-get-with-celebrities-and-influencers","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2017\/01\/20\/linked-snapchat-plays-hard-to-get-with-celebrities-and-influencers\/","title":{"rendered":"Linked: &#8220;Snapchat Plays Hard to Get With Celebrities and Influencers&#8221;"},"content":{"rendered":"<div class='__iawmlf-post-loop-links' style='display:none;' data-iawmlf-post-links='[{&quot;id&quot;:3500,&quot;href&quot;:&quot;https:\\\/\\\/www.nytimes.com\\\/2016\\\/12\\\/18\\\/technology\\\/snapchat-plays-hard-to-get-with-celebrities-and-influencers.html&quot;,&quot;archived_href&quot;:&quot;&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[],&quot;broken&quot;:false,&quot;last_checked&quot;:null,&quot;process&quot;:&quot;done&quot;}]'><\/div>\n<p><a href=\"https:\/\/www.nytimes.com\/2016\/12\/18\/technology\/snapchat-plays-hard-to-get-with-celebrities-and-influencers.html\">via NYTimes<\/a>:<\/p>\n<blockquote><p><em>Snapchat does not cater to these groups. Instead of having celebrities and influencers make product placements on the service, Snapchat tightly controls its ads, which must meet a high bar, according to advertisers. The ads are typically designed to mirror the look and the feel of videos and photos that users already see on the messaging service.<\/em><\/p>\n<p><em>By keeping that quality control, Snapchat is able to charge a lot for its ads: $350,000 to $600,000 for a daylong national geofilter \u2014 a branded image that people can overlay on their photos \u2014 and up to $700,000 for so-called lenses that can transform a user\u2019s selfie, according to a price list obtained by The New York Times. The company recently introduced lower-priced advertising options.<\/em><\/p>\n<p><em>Yet for a social media company to eschew celebrities and influencers is risky.<\/em><\/p><\/blockquote>\n<p>Good. When the success of your company relies on celebrities, you\u2019re destined to become the next MySpace. remember how they were known as the social network that had Tia Tequila? LOL. Either the celebrities go away or their fame does but the core user-base and the relationship they have with your product is much more important for sustained success.<\/p>\n","protected":false},"excerpt":{"rendered":"via NYTimes: Snapchat does not cater to these groups. Instead of having celebrities and influencers make product placements&hellip;\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[],"class_list":{"0":"post-6570","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-linked","7":"cs-entry","8":"cs-video-wrap"},"apple_news_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pb3IC4-1HY","jetpack-related-posts":[{"id":6366,"url":"https:\/\/adamchandler.me\/blog\/2016\/11\/14\/linked-twitter-couldnt-hold-onto-vines-audience-or-the-stars-it-created\/","url_meta":{"origin":6570,"position":0},"title":"Linked: &#8220;Twitter Couldn\u2019t Hold Onto Vine\u2019s Audience\u2014or the Stars It Created&#8221;","author":"Adam Chandler","date":"November 14, 2016","format":false,"excerpt":"Via Bloomberg Tech: Marketers said Vine suffered because its site could be hard to navigate. Vine clips were often downloaded and re-uploaded to YouTube and Facebook. They also said Twitter did little to help it evolve, while Instagram and Snapchat raced to compete with each other with longer videos and\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6016,"url":"https:\/\/adamchandler.me\/blog\/2016\/08\/03\/linked-snapchat-launches-a-colossal-expansion-of-its-advertising\/","url_meta":{"origin":6570,"position":1},"title":"Linked: &#8220;Snapchat Launches a Colossal Expansion of Its Advertising&#8221;","author":"Adam Chandler","date":"August 3, 2016","format":false,"excerpt":"via AdWeek: With the rollout of Snap Ads Between Stories, Snapchat is promising once again to avoid pelting users with marketing messages. \"By doing this the right way, focused on creativity and doing it early, it allows us to be extraordinarily conservative,\" says Sellis. \"Something that I think often gets\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5934,"url":"https:\/\/adamchandler.me\/blog\/2016\/07\/18\/linked-how-i-learned-to-love-snapchat\/","url_meta":{"origin":6570,"position":2},"title":"Linked: &#8220;How I Learned to Love Snapchat&#8221;","author":"Adam Chandler","date":"July 18, 2016","format":false,"excerpt":"via NYTimes Magazine: In 2012, I calculated that I sent about 7,000 texts a month; now, thanks to the creeping unwieldiness of phones and the misfirings of autocorrect, I can barely manage to peck out half a sentence before I become aggravated by the effort and give up. To combat\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6144,"url":"https:\/\/adamchandler.me\/blog\/2016\/08\/05\/linked-ftc-is-cracking-down-on-instagram-ads-from-celebrities\/","url_meta":{"origin":6570,"position":3},"title":"Linked: \u201cFTC is cracking down on Instagram Ads from Celebrities\u201d","author":"Adam Chandler","date":"August 5, 2016","format":false,"excerpt":"via Bloomberg: This uptick in celebrities peddling brand messages on their personal accounts, light on explicit disclosure, has not gone unnoticed by the U.S. government. The Federal Trade Commission is planning to get tougher: Users need to be clear when they're getting paid to promote something, and hashtags like #ad,\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4262,"url":"https:\/\/adamchandler.me\/blog\/2014\/10\/03\/linked-snapchat-murders-facebook\/","url_meta":{"origin":6570,"position":4},"title":"Linked: Snapchat Murders Facebook","author":"Adam Chandler","date":"October 3, 2014","format":false,"excerpt":"via YouTube: it was a well done video and honestly, until now I didn\u2019t really know what SnapChat was. Now I do. It\u2019s not surprising to hear this coming from me. Despite the fact that i haven\u2019t hired a web designer to update my website, I\u2019m not really into social\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7315,"url":"https:\/\/adamchandler.me\/blog\/2018\/01\/25\/linked-twitter-is-working-on-a-snapchat-style-video-sharing-tool\/","url_meta":{"origin":6570,"position":5},"title":"Linked: &#8220;Twitter Is Working on a Snapchat-Style Video Sharing Tool&#8221;","author":"Adam Chandler","date":"January 25, 2018","format":false,"excerpt":"via Bloomberg Tech: I truly feel for Jack Dorsey at Twitter. Yes, he's made millions in stock and salary but his dream for Twitter was a global communications system inspired by the routes and movements of bike messengers. Where anyone with SMS could share with everyone in the world without\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/6570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/comments?post=6570"}],"version-history":[{"count":0,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/6570\/revisions"}],"wp:attachment":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/media?parent=6570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/categories?post=6570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/tags?post=6570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}