{"id":6144,"date":"2016-08-05T18:18:47","date_gmt":"2016-08-05T18:18:47","guid":{"rendered":"https:\/\/adamchandler.me\/blog\/?p=6144"},"modified":"2016-08-05T18:20:37","modified_gmt":"2016-08-05T18:20:37","slug":"linked-ftc-is-cracking-down-on-instagram-ads-from-celebrities","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2016\/08\/05\/linked-ftc-is-cracking-down-on-instagram-ads-from-celebrities\/","title":{"rendered":"Linked: \u201cFTC is cracking down on Instagram Ads from Celebrities\u201d"},"content":{"rendered":"

via Bloomberg<\/a>:<\/p>\n

This uptick in celebrities peddling brand messages on their personal accounts, light on explicit disclosure, has not gone unnoticed by the U.S. government. The Federal Trade Commission is planning to get tougher: Users need to be clear when they’re getting paid to promote something, and hashtags like #ad, #sp, #sponsored –common forms of identification–\u00a0are not always enough. The agency\u00a0will\u00a0be putting the onus on the advertisers to make sure they comply, according to\u00a0Michael Ostheimer, a deputy in the FTC\u2019s Ad Practices Division. It’s a move that could make the posts seem less authentic, reducing their impact.<\/p>\n

\u201cWe\u2019ve been interested in deceptive endorsements for decades and this is a new way in which they are appearing,\u201d\u00a0he said. \u201cWe believe consumers put stock in endorsements and we want to make sure they are not being deceived.\u201d<\/p><\/blockquote>\n

Great news. Bloggers have been required to disclose any payment, freebies, travel, gifts from companies for years. Members of the press have had requirements for decades.<\/p>\n

I honestly can\u2019t imagine that anyone would believe a celebrity would mention a product without being paid to do so but if there are idiots out there that believe a rapper really loves a specific kind of Vodka enough to post a photo of the bottle, this law should help clear things up. #Advertisement on these photos before the post should be sufficient.<\/p>\n

This and the click-bait squashing by Facebook makes this one of the best news-Fridays I\u2019ve ever had.<\/p>\n","protected":false},"excerpt":{"rendered":"via Bloomberg: This uptick in celebrities peddling brand messages on their personal accounts, light on explicit disclosure, has…\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","apple_news_api_created_at":"2016-08-05T18:18:48Z","apple_news_api_id":"beb5d14e-dc3c-4aaa-8c0f-4037eee8c00c","apple_news_api_modified_at":"2016-08-05T18:20:38Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/AvrXRTtw8SqqMD0A37ujADA","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-6144","post","type-post","status-publish","format-standard","category-linked","cs-entry","cs-video-wrap"],"apple_news_notices":[],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pb3IC4-1B6","jetpack-related-posts":[{"id":6570,"url":"https:\/\/adamchandler.me\/blog\/2017\/01\/20\/linked-snapchat-plays-hard-to-get-with-celebrities-and-influencers\/","url_meta":{"origin":6144,"position":0},"title":"Linked: “Snapchat Plays Hard to Get With Celebrities and Influencers”","author":"Adam Chandler","date":"January 20, 2017","format":false,"excerpt":"via NYTimes: Snapchat does not cater to these groups. Instead of having celebrities and influencers make product placements on the service, Snapchat tightly controls its ads, which must meet a high bar, according to advertisers. The ads are typically designed to mirror the look and the feel of videos and\u2026","rel":"","context":"In "Linked"","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6387,"url":"https:\/\/adamchandler.me\/blog\/2016\/11\/28\/linked-a-brief-history-of-celebrities-using-the-notes-app-to-share-their-thoughts-with-the-world\/","url_meta":{"origin":6144,"position":1},"title":"Linked: “A Brief History of Celebrities Using the Notes App to Share Their Thoughts With the World”","author":"Adam Chandler","date":"November 28, 2016","format":false,"excerpt":"via Jezebel: Email & Microsoft Word solved this issue a long time ago. Wordpress, Tumblr, Facebook all have infinite characters. Why can\u2019t celebrities just post to Tumblr and share everywhere? This is such a strange phenomenon. I can only assume these people are writing these insanely long notes on an\u2026","rel":"","context":"In "Linked"","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4561,"url":"https:\/\/adamchandler.me\/blog\/2015\/04\/08\/linked-the-way-we-take-photos-with-celebrities-now-is-weird\/","url_meta":{"origin":6144,"position":2},"title":"Linked: The way we take photos with celebrities now is weird","author":"Adam Chandler","date":"April 8, 2015","format":false,"excerpt":"via IMGUR and maybe Reddit: On the right, it seems like no one is taking a picture of Kanye West. They\u2019re taking a photo of themselves with Kanye West behind them. Most of the photos are with front-facing cameras which are even worse quality than the already bad rear-cameras. I\u2026","rel":"","context":"In "Linked"","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4315,"url":"https:\/\/adamchandler.me\/blog\/2014\/12\/05\/linked-the-cult-of-the-leica-camera\/","url_meta":{"origin":6144,"position":3},"title":"Linked: “The cult of the Leica Camera”","author":"Adam Chandler","date":"December 5, 2014","format":false,"excerpt":"via Esquire:\u00a0 The camera arrives in a thin, brown cardboard box. Inside the box is another box, also cardboard, but this time shiny silver with a small red dot on the side. One opens the top and the sides fall away in unison, like a Buster Keaton film set, only\u2026","rel":"","context":"In "Linked"","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6566,"url":"https:\/\/adamchandler.me\/blog\/2017\/01\/18\/linked-how-many-famous-people-will-die-in-2017\/","url_meta":{"origin":6144,"position":4},"title":"Linked: “How Many Famous People Will Die IN 2017?”","author":"Adam Chandler","date":"January 18, 2017","format":false,"excerpt":"via MIT.Edu: Many people think that 2016 was particularly bad, but data tells us that it is not an exception. In fact, we should expect more famous people to die in 2017 than in 2016. Why? The answer is simple: because the number of famous people has increased over time.\u2026","rel":"","context":"In "Linked"","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8033,"url":"https:\/\/adamchandler.me\/blog\/2019\/07\/15\/linked-defining-an-influencer\/","url_meta":{"origin":6144,"position":5},"title":"Linked: Defining an Influencer","author":"Adam Chandler","date":"July 15, 2019","format":false,"excerpt":"Via Monday Note: How does an influencer-led model differ from a journalistic one? Revenue system: Commercial influencers derive their revenue from their relationship to brands, through sponsored posts or affiliated programs. 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