{"id":6016,"date":"2016-08-03T00:13:45","date_gmt":"2016-08-03T00:13:45","guid":{"rendered":"https:\/\/adamchandler.me\/blog\/\/?p=6016"},"modified":"2016-06-29T00:14:49","modified_gmt":"2016-06-29T00:14:49","slug":"linked-snapchat-launches-a-colossal-expansion-of-its-advertising","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2016\/08\/03\/linked-snapchat-launches-a-colossal-expansion-of-its-advertising\/","title":{"rendered":"Linked: &#8220;Snapchat Launches a Colossal Expansion of Its Advertising&#8221;"},"content":{"rendered":"<p><a href=\"http:\/\/www.adweek.com\/news\/technology\/snapchat-launches-colossal-expansion-its-advertising-ushering-new-era-app-171924\">via AdWeek<\/a>:<\/p>\n<blockquote><p><em>With the rollout of Snap Ads Between Stories, Snapchat is promising once again to avoid pelting users with marketing messages. &#8220;By doing this the right way, focused on creativity and doing it early, it allows us to be extraordinarily conservative,&#8221; says Sellis. &#8220;Something that I think often gets lost is that ad effectiveness can be inversely correlated with the number of ads that the viewer sees. If you see 50 ads in a day, the probability of you remembering them is low.&#8221;<\/em><\/p><\/blockquote>\n<p>With this move, it\u2019s clear that charing users $5 a year for an ad-free experience would mean the app would have never succeeded.<\/p>\n","protected":false},"excerpt":{"rendered":"via AdWeek: With the rollout of Snap Ads Between Stories, Snapchat is promising once again to avoid pelting&hellip;\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","apple_news_api_created_at":"2016-08-30T23:55:25Z","apple_news_api_id":"ed71ed62-183a-4df6-a14c-bac2ff4e5fb0","apple_news_api_modified_at":"2016-08-30T23:55:25Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/A7XHtYhg6TfahTLrC_05fsA","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-6016","post","type-post","status-publish","format-standard","category-linked","cs-entry","cs-video-wrap"],"apple_news_notices":[],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pb3IC4-1z2","jetpack-related-posts":[{"id":6570,"url":"https:\/\/adamchandler.me\/blog\/2017\/01\/20\/linked-snapchat-plays-hard-to-get-with-celebrities-and-influencers\/","url_meta":{"origin":6016,"position":0},"title":"Linked: &#8220;Snapchat Plays Hard to Get With Celebrities and Influencers&#8221;","author":"Adam Chandler","date":"January 20, 2017","format":false,"excerpt":"via NYTimes: Snapchat does not cater to these groups. Instead of having celebrities and influencers make product placements on the service, Snapchat tightly controls its ads, which must meet a high bar, according to advertisers. The ads are typically designed to mirror the look and the feel of videos and\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5934,"url":"https:\/\/adamchandler.me\/blog\/2016\/07\/18\/linked-how-i-learned-to-love-snapchat\/","url_meta":{"origin":6016,"position":1},"title":"Linked: &#8220;How I Learned to Love Snapchat&#8221;","author":"Adam Chandler","date":"July 18, 2016","format":false,"excerpt":"via NYTimes Magazine: In 2012, I calculated that I sent about 7,000 texts a month; now, thanks to the creeping unwieldiness of phones and the misfirings of autocorrect, I can barely manage to peck out half a sentence before I become aggravated by the effort and give up. To combat\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7315,"url":"https:\/\/adamchandler.me\/blog\/2018\/01\/25\/linked-twitter-is-working-on-a-snapchat-style-video-sharing-tool\/","url_meta":{"origin":6016,"position":2},"title":"Linked: &#8220;Twitter Is Working on a Snapchat-Style Video Sharing Tool&#8221;","author":"Adam Chandler","date":"January 25, 2018","format":false,"excerpt":"via Bloomberg Tech: I truly feel for Jack Dorsey at Twitter. Yes, he's made millions in stock and salary but his dream for Twitter was a global communications system inspired by the routes and movements of bike messengers. Where anyone with SMS could share with everyone in the world without\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6366,"url":"https:\/\/adamchandler.me\/blog\/2016\/11\/14\/linked-twitter-couldnt-hold-onto-vines-audience-or-the-stars-it-created\/","url_meta":{"origin":6016,"position":3},"title":"Linked: &#8220;Twitter Couldn\u2019t Hold Onto Vine\u2019s Audience\u2014or the Stars It Created&#8221;","author":"Adam Chandler","date":"November 14, 2016","format":false,"excerpt":"Via Bloomberg Tech: Marketers said Vine suffered because its site could be hard to navigate. Vine clips were often downloaded and re-uploaded to YouTube and Facebook. They also said Twitter did little to help it evolve, while Instagram and Snapchat raced to compete with each other with longer videos and\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6083,"url":"https:\/\/adamchandler.me\/blog\/2016\/08\/17\/linked-snapchats-teen-fans-wince-as-app-catches-on-with-their-folks\/","url_meta":{"origin":6016,"position":4},"title":"Linked: &#8220;Snapchat\u2019s Teen Fans Wince as App Catches On With Their Folks&#8221;","author":"Adam Chandler","date":"August 17, 2016","format":false,"excerpt":"via WSJ: \u201cIt\u2019s kind of shocking,\u201d said Mr. Zeikos, an 18-year-old university student in Manchester, England. \u201cMost people who use Snapchat are in my generation, so it\u2019s bizarre to see someone older use Snapchat.\u201d Part of the article mentioned that advertisers like to market to teens instead of adults. I\u2019m\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7317,"url":"https:\/\/adamchandler.me\/blog\/2018\/01\/25\/gimme-back-my-gchat\/","url_meta":{"origin":6016,"position":5},"title":"Linked: Gimme Back My Gchat","author":"Adam Chandler","date":"January 25, 2018","format":false,"excerpt":"Gimme Back My Gchat: These days, we all use several chat products. iMessage here. Facebook Messenger there. Telegram at times. Slack at work. WhatsApp. Snapchat. Confide. Signal. Line. Kik. GroupMe. Tango. Skype. The list goes on. And that\u2019s not to mention the chat functionality within apps like Instagram. And even\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/6016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/comments?post=6016"}],"version-history":[{"count":0,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/6016\/revisions"}],"wp:attachment":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/media?parent=6016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/categories?post=6016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/tags?post=6016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}