{"id":5481,"date":"2016-02-19T16:21:27","date_gmt":"2016-02-19T16:21:27","guid":{"rendered":"https:\/\/adamchandler.me\/blog\/\/?p=5481"},"modified":"2016-02-12T16:21:44","modified_gmt":"2016-02-12T16:21:44","slug":"linked-the-reality-of-missing-out","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2016\/02\/19\/linked-the-reality-of-missing-out\/","title":{"rendered":"Linked: &#8220;The Reality of Missing Out &#8220;"},"content":{"rendered":"<div class='__iawmlf-post-loop-links' style='display:none;' data-iawmlf-post-links='[{&quot;id&quot;:5081,&quot;href&quot;:&quot;https:\\\/\\\/stratechery.com\\\/2016\\\/the-reality-of-missing-out&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20250725195126\\\/https:\\\/\\\/stratechery.com\\\/2016\\\/the-reality-of-missing-out\\\/&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-04 12:42:00&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-02-06 15:38:28&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-02-13 01:20:47&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-02-17 14:54:27&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-02-25 16:40:13&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-03-01 07:29:45&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-03-04 09:26:58&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-03-15 17:06:28&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-03-25 19:28:39&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-04-03 06:10:36&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-03 06:10:36&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;}]'><\/div>\n<p><a href=\"https:\/\/stratechery.com\/2016\/the-reality-of-missing-out\/\" rel=\"nofollow noopener\" target=\"_blank\">via Stretchery<\/a>:<\/p>\n<blockquote><p><em>I have been arguing for a while that in the aggregate the tech sector is fine, and the state of advertising-based services is a perfect example of what I mean: taken as a basket the six companies in this article (Google, Facebook, Yahoo, Twitter, LinkedIn, and Yelp) are up 19% over the last year, even though the latter four companies are down a collective 53%; the fact that Google and Facebook are up a combined 31% more than makes up for it.<\/em><\/p><\/blockquote>\n<p>This is a fantastic article on the consolidation of online advertising and it shows why these two properties are earning the majority of the profits and why ad companies get the rest because given 10 million to an advertising agency to push ads to half a million websites immediately is much easier than emailing my favorite blog and offering them $500 a month and doing that a twenty thousand times.<\/p>\n<p>Sales teams are expensive so if you have a top 500 website, you could hire a sales person to find advertisers and treat your readers with respect but that\u2019s hard. It\u2019s far easier to embed javascript in 10 different places on your website and watch the cash just roll in the front door.<\/p>\n<p>Someone linked me to Politico last week and it was a 20 megabyte download to read a paragraph of text that only weighed 600 bytes. That domain is now on my DNS block list at home.<\/p>\n","protected":false},"excerpt":{"rendered":"via Stretchery: I have been arguing for a while that in the aggregate the tech sector is fine,&hellip;\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"2016-03-17T01:59:04Z","apple_news_api_id":"520e02e8-356f-49eb-845c-96114a5ec00f","apple_news_api_modified_at":"2016-03-17T01:59:04Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AUg4C6DVvSeuEXJYRSl7ADw","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[],"class_list":{"0":"post-5481","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-linked","7":"cs-entry","8":"cs-video-wrap"},"apple_news_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pb3IC4-1qp","jetpack-related-posts":[{"id":6762,"url":"https:\/\/adamchandler.me\/blog\/2017\/04\/13\/linked-the-deck-is-no-more\/","url_meta":{"origin":5481,"position":0},"title":"Linked: &#8220;The Deck is No More&#8221;","author":"Adam Chandler","date":"April 13, 2017","format":false,"excerpt":"via DeckNetwork.net: Things change. In 2014, display advertisers started concentrating on large, walled, social networks. The indie \u201cblogosphere\u201d was disappearing. Mobile impressions, which produce significantly fewer clicks and engagements, began to really dominate the market. Invasive user tracking (which we refused to do) and all that came with that became\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5346,"url":"https:\/\/adamchandler.me\/blog\/2016\/01\/28\/linked-opt-out-from-online-behavioral-advertising-by-participating-companies\/","url_meta":{"origin":5481,"position":1},"title":"Linked: &#8220;Opt Out From Online Behavioral Advertising By Participating Companies &#8220;","author":"Adam Chandler","date":"January 28, 2016","format":false,"excerpt":"via AboutAds.info: Using the tools on this page, you can opt out from the collection of Web viewing data for interest-based advertising and other applicable uses, by some or all of the participating companies. If you respect your privacy online, I highly suggest you visit, turn on cookies like I\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7395,"url":"https:\/\/adamchandler.me\/blog\/2018\/04\/02\/mark-zuckerberg-in-response-to-tim-cooks-advertising-comments\/","url_meta":{"origin":5481,"position":2},"title":"Mark Zuckerberg in Response to Tim Cook&#8217;s Advertising Comments","author":"Adam Chandler","date":"April 2, 2018","format":false,"excerpt":"via Vox: Tim Cook:\u00a0\u201cI wouldn\u2019t be in this situation,\u201d and argued that Apple sells products to users, it doesn\u2019t sell users to advertisers, and so it\u2019s a sounder business model that doesn\u2019t open itself to these problems. Mark Zuckerberg: \"\u2026But if you want to build a service which is not\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5521,"url":"https:\/\/adamchandler.me\/blog\/2016\/03\/10\/linked-tech-too-big-to-fail\/","url_meta":{"origin":5481,"position":3},"title":"Linked: &#8220;Tech too big to fail&#8221;","author":"Adam Chandler","date":"March 10, 2016","format":false,"excerpt":"via Scripting:\u00a0 Sanders may think that campaign finance is the primary issue but imho it's not. The means we use to communicate is privately owned and at least one of the companies is wobbly. Twitter could be acquired by a Chinese company. Or go out of business. Or unilaterally change\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6974,"url":"https:\/\/adamchandler.me\/blog\/2017\/08\/16\/linked-the-coming-war-browsers-against-advertising-pollution\/","url_meta":{"origin":5481,"position":4},"title":"Linked: &#8220;The Coming War: Browsers Against Advertising Pollution&#8221;","author":"Adam Chandler","date":"August 16, 2017","format":false,"excerpt":"via Monday Note: (A Medium Blog) The other big announcement last week is Apple\u2019s plan to block advertisers' ability to track users from one site to another (details here). Called retargeting, the tracking feature is a powerful booster for advertisers. As an example, you search the web for a pair\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7071,"url":"https:\/\/adamchandler.me\/blog\/2017\/09\/20\/linked-2016%e2%80%8a-%e2%80%8athe-year-social-media-died\/","url_meta":{"origin":5481,"position":5},"title":"Linked: &#8220;2016\u200a\u2014\u200athe year social media died.&#8221;","author":"Adam Chandler","date":"September 20, 2017","format":false,"excerpt":"via James Watt on Medium: Another toll on our psyche is the endless revelations about our personal privacy being trampled on. Companies and governments spy on us in ways even most pre-Internet dystopian authors would have never imagined. In the guise of \u201cadvertising\u201d, companies listen to our phones and TVs\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/5481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/comments?post=5481"}],"version-history":[{"count":0,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/5481\/revisions"}],"wp:attachment":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/media?parent=5481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/categories?post=5481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/tags?post=5481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}