{"id":4735,"date":"2015-07-02T15:38:48","date_gmt":"2015-07-02T15:38:48","guid":{"rendered":"http:\/\/adam-jackson.net\/blog\/?p=4735"},"modified":"2015-06-24T15:56:59","modified_gmt":"2015-06-24T15:56:59","slug":"linked-pay-for-starbucks-via-apple-pay-sort-of","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2015\/07\/02\/linked-pay-for-starbucks-via-apple-pay-sort-of\/","title":{"rendered":"Linked: “Pay for Starbucks Via Apple Pay (Sort Of)”"},"content":{"rendered":"

via PC Mag<\/a>:<\/p>\n

So, here’s the deal: You reload your card with Apple Pay in the app, and you then use the app itself to pay for your coffee. Apple Pay, in a way, pays for your coffee, but only by the transitive property. And, yes, the entire process requires Touch ID to work, so at least you’ll be secure in knowing that nobody else is taking your smartphone and benevolently reloading your card for you.<\/em><\/p><\/blockquote>\n

As I\u2019ve mentioned on this blog many times, Starbucks essentially invented the gift card. The sole reason for this amazing invention and perks to the customer for using a registered gift card over credit card @ the POS is that you put $50 on your card once per month and use it throughout the month. Starbucks only has to pay the credit card processing fee one time saving them a few percent on their bottom line. The more you utilize a pre-paid gift card, the more money they make per transaction.<\/p>\n

Apple Pay uses the existing Credit Card infrastructure. Meaning, if Starbucks accepts Apple Pay, the experience is so similar to their current Gift Card POS scanner that people would stop using Smartphone gift card barcodes and just start using Apple Pay. This cuts into their bottom line. You\u2019d be surprised how many of Starbucks customers have Apple Pay. Their clientele is in a higher salary demographic and is more likely to have an iPhone than most other coffee chain customers. For this, they need their customers to keep using gift cards. It\u2019s saving Starbucks millions of dollars a year.<\/p>\n

I honestly don\u2019t foresee them ever accepting Apple Pay at the POS. I will continue using my registered gift card on the iOS Home screen (via Passbook) because it\u2019s convenient. I\u2019d use Apple Pay if they accepted it.<\/p>\n","protected":false},"excerpt":{"rendered":"via PC Mag: So, here’s the deal: You reload your card with Apple Pay in the app, and…\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","apple_news_api_created_at":"2016-03-17T02:27:16Z","apple_news_api_id":"0ec7bd35-65f7-4ecb-9d67-69f2926423aa","apple_news_api_modified_at":"2016-03-17T02:27:16Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/ADse9NWX3TsudZ2nykmQjqg","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-4735","post","type-post","status-publish","format-standard","category-linked","cs-entry","cs-video-wrap"],"apple_news_notices":[],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pb3IC4-1en","jetpack-related-posts":[{"id":3815,"url":"https:\/\/adamchandler.me\/blog\/2012\/08\/30\/my-starbucks-reserve-gold-level-whats-the-point\/","url_meta":{"origin":4735,"position":0},"title":"\u2605 My Starbucks Reserve – Gold Level. What’s the point?","author":"Adam Chandler","date":"August 30, 2012","format":false,"excerpt":"I'm through with trying when it comes to Starbucks' Rewards Program. You can read all about the program\u00a0here. I've been a very vocal customer when it comes to their gold card and subsequent gutting of the program. Review of the initial $20 Starbucks Gold Starbucks removes the $20 barrier to\u2026","rel":"","context":"In "My Thoughts"","block_context":{"text":"My Thoughts","link":"https:\/\/adamchandler.me\/blog\/category\/my-thoughts\/"},"img":{"alt_text":"IMG 2374","src":"https:\/\/i0.wp.com\/adam-jackson.net\/blog\/wp-content\/uploads\/2012\/08\/IMG_237411.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":731,"url":"https:\/\/adamchandler.me\/blog\/2009\/12\/22\/the-starbucks-gold-level-rewards-card-a-review\/","url_meta":{"origin":4735,"position":1},"title":"\u2605 The Starbucks Gold Level Rewards Card [A Review]","author":"Adam Chandler","date":"December 22, 2009","format":false,"excerpt":"While stopping by my most often visited Starbucks store last week in San Francisco, the barista recognized me as \"The gold card guy\" and \"the guy who is in the Christmas Blend fan club\" and asked if I'll have the usual (Grande Christmas Blend). She then checked to see if\u2026","rel":"","context":"In "Culinary"","block_context":{"text":"Culinary","link":"https:\/\/adamchandler.me\/blog\/category\/culinary\/"},"img":{"alt_text":"Starbucks Gold Level Rewards","src":"https:\/\/i0.wp.com\/farm3.static.flickr.com\/2746\/4205368653_862924236e.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":897,"url":"https:\/\/adamchandler.me\/blog\/2010\/06\/14\/understanding-starbucks-up-sell\/","url_meta":{"origin":4735,"position":2},"title":"\u2605 Understanding Starbucks’ “Up sell”","author":"Adam Chandler","date":"June 14, 2010","format":false,"excerpt":"I'm hoping someone representing Starbucks comments here as I'd like to use longhand to write this down beyond 140 characters which is what I've been using all morning. Starbucks had Gold Card in 2008 as a $20-$25 (can't remember exactly) yearly fee which enabled 10% off all Starbucks Purchases (not\u2026","rel":"","context":"In "Culinary"","block_context":{"text":"Culinary","link":"https:\/\/adamchandler.me\/blog\/category\/culinary\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/farm5.static.flickr.com\/4071\/4206145570_c6681f745c_o.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3839,"url":"https:\/\/adamchandler.me\/blog\/2012\/09\/18\/the-new-starbucks-rewards-faster-than-ever\/","url_meta":{"origin":4735,"position":3},"title":"\u2605 The new Starbucks Rewards (Faster than ever)","author":"Adam Chandler","date":"September 18, 2012","format":false,"excerpt":"It has been almost three weeks since I posted this rant about how I believed Starbucks Rewards was becoming less appealing each year since its release in 2008. Today, I received some welcome news from Starbucks. You can view the new Starbucks Rewards program here:\u00a0http:\/\/www.starbucks.com\/rewardsfaster. I've copied this and pasted\u2026","rel":"","context":"In "My Thoughts"","block_context":{"text":"My Thoughts","link":"https:\/\/adamchandler.me\/blog\/category\/my-thoughts\/"},"img":{"alt_text":"My Starbucks Rewards\u2122 183304","src":"https:\/\/i0.wp.com\/adam-jackson.net\/blog\/wp-content\/uploads\/2012\/09\/My-Starbucks-Rewards%E2%84%A2-18330411.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3757,"url":"https:\/\/adamchandler.me\/blog\/2012\/06\/04\/the-starbucks-concept-store-in-amsterdam-is-amazing\/","url_meta":{"origin":4735,"position":4},"title":"\u2605 The Starbucks Concept Store in Amsterdam is Amazing","author":"Adam Chandler","date":"June 4, 2012","format":false,"excerpt":"Earlier this year, a blog that I follow about coffee posted some press images of the new Starbucks Store in Amsterdam. It's a concept store to show the very best of Starbucks. 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That means people who stick with options like plain coffee are losing out. 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