{"id":4437,"date":"2015-01-20T17:21:09","date_gmt":"2015-01-20T17:21:09","guid":{"rendered":"http:\/\/adam-jackson.net\/blog\/?p=4437"},"modified":"2015-01-12T17:23:09","modified_gmt":"2015-01-12T17:23:09","slug":"linked-the-multimillion-dollar-quest-to-brew-the-perfect-cup-of-coffee","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2015\/01\/20\/linked-the-multimillion-dollar-quest-to-brew-the-perfect-cup-of-coffee\/","title":{"rendered":"Linked: &#8220;The Multimillion Dollar Quest To Brew The Perfect Cup Of Coffee&#8221;"},"content":{"rendered":"<div class='__iawmlf-post-loop-links' style='display:none;' data-iawmlf-post-links='[{&quot;id&quot;:7328,&quot;href&quot;:&quot;http:\\\/\\\/www.fastcompany.com\\\/3033306\\\/coffee-week\\\/the-multimillion-dollar-quest-to-brew-the-perfect-cup-of-coffee&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20160913194157\\\/http:\\\/\\\/www.fastcompany.com:80\\\/3033306\\\/coffee-week\\\/the-multimillion-dollar-quest-to-brew-the-perfect-cup-of-coffee?&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-04 23:04:06&quot;,&quot;http_code&quot;:404},{&quot;date&quot;:&quot;2025-12-12 11:49:17&quot;,&quot;http_code&quot;:404},{&quot;date&quot;:&quot;2026-01-02 13:19:01&quot;,&quot;http_code&quot;:404},{&quot;date&quot;:&quot;2026-02-11 11:20:52&quot;,&quot;http_code&quot;:404},{&quot;date&quot;:&quot;2026-02-18 07:08:23&quot;,&quot;http_code&quot;:404},{&quot;date&quot;:&quot;2026-03-16 06:52:08&quot;,&quot;http_code&quot;:404},{&quot;date&quot;:&quot;2026-03-23 09:00:51&quot;,&quot;http_code&quot;:404},{&quot;date&quot;:&quot;2026-04-04 04:41:20&quot;,&quot;http_code&quot;:404},{&quot;date&quot;:&quot;2026-04-07 09:51:46&quot;,&quot;http_code&quot;:404}],&quot;broken&quot;:true,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-07 09:51:46&quot;,&quot;http_code&quot;:404},&quot;process&quot;:&quot;done&quot;}]'><\/div>\n<p><a href=\"http:\/\/www.fastcompany.com\/3033306\/coffee-week\/the-multimillion-dollar-quest-to-brew-the-perfect-cup-of-coffee\" rel=\"nofollow noopener\" target=\"_blank\">via Fast Company<\/a>:<\/p>\n<blockquote><p><em>In many ways, Blue Bottle is the antithesis of Starbucks. Each of its cups of coffee\u2014which cost between $4 and $7\u2014is brewed manually, taking at least three and a half minutes. Grandes, ventis, and other customizable options aren&#8217;t offered; it&#8217;s one size only. Its caf\u00e9s aren&#8217;t built for freelancers to camp out in with their laptops; stores don&#8217;t have Wi-Fi. Given the nature of the rare beans the retailer brews, there&#8217;s no guarantee of consistent offerings across stores, perhaps Starbucks&#8217;s most prized virtue.<\/em><\/p>\n<p><em>But in other ways, Blue Bottle is following the Starbucks playbook.\u00a0<\/em><\/p><\/blockquote>\n<p>Really nice write-up about the state of third wave coffee. Like any capitalist endeavor, the underdogs become with evil corporation and the evil corporation goes away or reinvents itself. Fortunately, in America we can choose to go evil. Blue Bottle could have remained small but they didn\u2019t.<\/p>\n","protected":false},"excerpt":{"rendered":"via Fast Company: In many ways, Blue Bottle is the antithesis of Starbucks. Each of its cups of&hellip;\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"2016-08-31T00:06:56Z","apple_news_api_id":"f06b2ab6-a969-4a83-9aa8-69ecb78c7506","apple_news_api_modified_at":"2016-08-31T00:06:57Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/A8GsqtqlpSoOaqGnst4x1Bg","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[],"class_list":{"0":"post-4437","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-linked","7":"cs-entry","8":"cs-video-wrap"},"apple_news_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pb3IC4-19z","jetpack-related-posts":[{"id":4337,"url":"https:\/\/adamchandler.me\/blog\/2014\/11\/17\/linked-starbucks-green-mountain-coffee\/","url_meta":{"origin":4437,"position":0},"title":"Linked: &#8220;Starbucks &#038; Green Mountain Coffee&#8221;","author":"Adam Chandler","date":"November 17, 2014","format":false,"excerpt":"via Sum of Us:Starbucks doesn't think you have the right to know what's in your coffee. So it's\u00a0teamed up with Monsanto to sue the small U.S. state of Vermont\u00a0to stop you from finding out.Hiding behind the shadowy \"Grocery Manufacturers Association\", Starbucks is supporting a lawsuit that's aiming to\u00a0block a landmark\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4057,"url":"https:\/\/adamchandler.me\/blog\/2014\/04\/10\/culinary-blue-bottles-strange-defensive-email\/","url_meta":{"origin":4437,"position":1},"title":"Culinary: Blue Bottle&#8217;s Strange defensive Email","author":"Adam Chandler","date":"April 10, 2014","format":false,"excerpt":"Blue Bottle sent out a blast today to their customers. They have a lot of great news to share. Here\u2019s an online version. Highlights Include: More Funding (equals more retail, quality control, expansion) Two new coffee bars (Oakland & Brooklyn aka two very huge hipster spots) New Orleans Coffee in\u2026","rel":"","context":"In &quot;Coffee&quot;","block_context":{"text":"Coffee","link":"https:\/\/adamchandler.me\/blog\/category\/coffee\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3757,"url":"https:\/\/adamchandler.me\/blog\/2012\/06\/04\/the-starbucks-concept-store-in-amsterdam-is-amazing\/","url_meta":{"origin":4437,"position":2},"title":"\u2605 The Starbucks Concept Store in Amsterdam is Amazing","author":"Adam Chandler","date":"June 4, 2012","format":false,"excerpt":"Earlier this year, a blog that I follow about coffee posted some press images of the new Starbucks Store in Amsterdam. It's a concept store to show the very best of Starbucks. From Dear Coffee I Love You: To double-down on yesterday\u2019s post about Starbuck\u2019s deep pockets and their ability\u2026","rel":"","context":"In &quot;Culinary&quot;","block_context":{"text":"Culinary","link":"https:\/\/adamchandler.me\/blog\/category\/culinary\/"},"img":{"alt_text":"Starbucks Amsterdam-4","src":"https:\/\/i0.wp.com\/farm9.staticflickr.com\/8019\/7293178964_36cbf792b9_z.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm9.staticflickr.com\/8019\/7293178964_36cbf792b9_z.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/farm9.staticflickr.com\/8019\/7293178964_36cbf792b9_z.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":1338,"url":"https:\/\/adamchandler.me\/blog\/2011\/01\/05\/starbucks-goes-minimalist-i-approve\/","url_meta":{"origin":4437,"position":3},"title":"\u2605 Starbucks Goes Minimalist. I approve.","author":"Adam Chandler","date":"January 5, 2011","format":false,"excerpt":"Seen above is the transformation of Starbucks' Logo over the past 40 years (via Associated Press). Wall Street Journal reports: Starbucks Corp. unveiled a new logo Wednesday as it prepared to celebrate its 40th anniversary and focus on becoming more of a consumer packaged-goods company. During a webcast meeting with\u2026","rel":"","context":"In &quot;Culinary&quot;","block_context":{"text":"Culinary","link":"https:\/\/adamchandler.me\/blog\/category\/culinary\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/adam-jackson.net\/blog\/wp-content\/uploads\/2011\/01\/OB-LQ256_0105st_F_20110105135427.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/adam-jackson.net\/blog\/wp-content\/uploads\/2011\/01\/OB-LQ256_0105st_F_20110105135427.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/adam-jackson.net\/blog\/wp-content\/uploads\/2011\/01\/OB-LQ256_0105st_F_20110105135427.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":1795,"url":"https:\/\/adamchandler.me\/blog\/2011\/03\/04\/starbucks-is-using-robots-this-is-a-good-thing\/","url_meta":{"origin":4437,"position":4},"title":"\u2605 Starbucks is Using Robots &#8211; This is a good thing!","author":"Adam Chandler","date":"March 4, 2011","format":false,"excerpt":"I have raved about Starbucks' Clover Brewed machine in the past. The history is that Starbucks' corp acquired Clover a few years back and took Clovers' $12,000 vacuum machine that brews exceptional coffee completely off the market. Only a few independent coffee houses remain that have Clover machines and I\u2026","rel":"","context":"In &quot;Culinary&quot;","block_context":{"text":"Culinary","link":"https:\/\/adamchandler.me\/blog\/category\/culinary\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4035,"url":"https:\/\/adamchandler.me\/blog\/2014\/03\/17\/starbucks-dont-get-snappy-with-me\/","url_meta":{"origin":4437,"position":5},"title":"Starbucks, don&#8217;t get snappy with me","author":"Adam Chandler","date":"March 17, 2014","format":false,"excerpt":"Starbucks Pour-Over The pour-over method is a technique normally employed by much higher-end coffee shops, and it yields you a custom cup of coffee that isn\u2019t scalded from hours of overbrewing. It takes longer (approximately five minutes), but the result is a remarkably good cup of coffee from Starbucks. As\u2026","rel":"","context":"In &quot;Coffee&quot;","block_context":{"text":"Coffee","link":"https:\/\/adamchandler.me\/blog\/category\/coffee\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/4437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/comments?post=4437"}],"version-history":[{"count":0,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/4437\/revisions"}],"wp:attachment":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/media?parent=4437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/categories?post=4437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/tags?post=4437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}