{"id":4057,"date":"2014-04-10T21:21:29","date_gmt":"2014-04-10T21:21:29","guid":{"rendered":"http:\/\/adam-jackson.net\/blog\/?p=4057"},"modified":"2015-06-30T20:25:40","modified_gmt":"2015-06-30T20:25:40","slug":"culinary-blue-bottles-strange-defensive-email","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2014\/04\/10\/culinary-blue-bottles-strange-defensive-email\/","title":{"rendered":"Culinary: Blue Bottle&#8217;s Strange defensive Email"},"content":{"rendered":"<div class='__iawmlf-post-loop-links' style='display:none;' data-iawmlf-post-links='[{&quot;id&quot;:8668,&quot;href&quot;:&quot;http:\\\/\\\/us7.campaign-archive1.com\\\/?u=ff28eda9d53e6147a1374b078&amp;id=c4c892a49d&amp;e=bcb662ee8b&quot;,&quot;archived_href&quot;:&quot;&quot;,&quot;redirect_href&quot;:&quot;https:\\\/\\\/us7.campaign-archive.com\\\/?u=ff28eda9d53e6147a1374b078&quot;,&quot;checks&quot;:[],&quot;broken&quot;:false,&quot;last_checked&quot;:null,&quot;process&quot;:&quot;done&quot;}]'><\/div>\n<p>Blue Bottle sent out a blast today to their customers. They have a lot of great news to share. <a href=\"http:\/\/us7.campaign-archive1.com\/?u=ff28eda9d53e6147a1374b078&amp;id=c4c892a49d&amp;e=bcb662ee8b\" rel=\"nofollow noopener\" target=\"_blank\">Here\u2019s an online version<\/a>.<\/p>\n<p>Highlights Include:<\/p>\n<ul>\n<li>More Funding (equals more retail, quality control, expansion)<\/li>\n<li>Two new coffee bars (Oakland &amp; Brooklyn aka two very huge hipster spots)<\/li>\n<li>New Orleans Coffee in milk cartons? I haven\u2019t heard of these but apparently they\u2019re at Whole Foods in Nor-Cal<\/li>\n<li>Expansion to Tokyo<\/li>\n<li>They bought Handsome Coffee Roasters in LA<\/li>\n<li>They bought online coffee subscription joint, Tonx<\/li>\n<\/ul>\n<p>Then they close with this:<\/p>\n<blockquote><p><em>What does all this stuff mean for you? Well, despite such a rapid growth spurt, we\u2019re still committed to the same things that motivated us back on those rainy Saturdays in Berkeley. We will continue to bring you the most delicious coffee available, through the most hospitable (and, in collaboration with our brandy-new web team, the most high tech) channels possible. We will still treat all of our guests \u2013 both in stores and online \u2013 with the utmost respect and care. And finally, we\u2019ll continue to place a large emphasis on sustainability: sourcing responsibly, looking for opportunities to limit our environmental footprint, and creating growth opportunities for our staff.<\/em><\/p><\/blockquote>\n<p>I don\u2019t hate Blue Bottle. In fact, I love their coffee and drink it almost every day. It\u2019s the one roaster that has consistently provided beans that, when brewed properly, deliver the best flavor. Their prices are quite high but not as high as SightGlass or FourBarrel and I find their beans not as picky to brew either. intelligentsia beans are very picky for example. I live in New Hampshire and drink Blue Bottle coffee economic impact of air-shipping coffee across the country be damned!<\/p>\n<p>The email makes me think that there must be some sort of back-lash or maybe Blue Bottle knows deep down in their anti-establishment hipster roots of being the underdog that they are embarking on a shift that will have people perceiving that they\u2019ve changed and jumping to small roasters.<\/p>\n<p>The thing is, most of those die-hard hipsters have already switched to other places. In SF, SightGlass is where it\u2019s at. I can\u2019t speak for other places.<\/p>\n<p>I think Blue Bottle should take a step back and enjoy their current place in the world. No story is identical to Starbucks but, in ten years the Blue Bottle team will look back and see just how much this growth cost them, not financially but in the world of coffee. I\u2019ll keep drinking their coffee as long as the price stays lower than others and the roast remains really well done.<\/p>\n","protected":false},"excerpt":{"rendered":"Blue Bottle sent out a blast today to their customers. They have a lot of great news to&hellip;\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[144,4],"tags":[],"class_list":{"0":"post-4057","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-coffee","7":"category-culinary","8":"cs-entry","9":"cs-video-wrap"},"apple_news_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pb3IC4-13r","jetpack-related-posts":[{"id":3842,"url":"https:\/\/adamchandler.me\/blog\/2012\/09\/25\/culinary-the-blue-bottle-craft-of-coffee-book\/","url_meta":{"origin":4057,"position":0},"title":"\u2605 Culinary: &#8220;The Blue Bottle Craft of Coffee&#8221; Book","author":"Adam Chandler","date":"September 25, 2012","format":false,"excerpt":"A coffee book for your coffee table?\u00a0 One of my favorite \"experience\" spots is Blue Bottle. You go and stand in line and chat with strangers and the waiting with occasional doses of coffee smell \u00a0hit your nose until you can't stand it anymore and suddenly, it's time to order.\u2026","rel":"","context":"In &quot;Culinary&quot;","block_context":{"text":"Culinary","link":"https:\/\/adamchandler.me\/blog\/category\/culinary\/"},"img":{"alt_text":"Blue Bottle Coffee - San Francisco","src":"https:\/\/i0.wp.com\/farm3.staticflickr.com\/2225\/5709040374_ae9c1dabde_z.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm3.staticflickr.com\/2225\/5709040374_ae9c1dabde_z.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/farm3.staticflickr.com\/2225\/5709040374_ae9c1dabde_z.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":4085,"url":"https:\/\/adamchandler.me\/blog\/2014\/05\/13\/culinary-espresso-home\/","url_meta":{"origin":4057,"position":1},"title":"Culinary: Espresso @ Home","author":"Adam Chandler","date":"May 13, 2014","format":false,"excerpt":"This is a long-time coming. There\u2019s a lot of coffee-talk on this blog and way back in October of 2011, I bought an espresso machine. The\u00a0DeLonghi EC702 15-Bar-Pump Espresso Maker lasted until November of 2012 before it crapped itself just a month after the warranty was up. It never really\u2026","rel":"","context":"In &quot;Coffee&quot;","block_context":{"text":"Coffee","link":"https:\/\/adamchandler.me\/blog\/category\/coffee\/"},"img":{"alt_text":"Home Espresso Setup","src":"https:\/\/i0.wp.com\/farm3.staticflickr.com\/2937\/13986348707_5f8253d40b_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm3.staticflickr.com\/2937\/13986348707_5f8253d40b_z.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/farm3.staticflickr.com\/2937\/13986348707_5f8253d40b_z.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":3829,"url":"https:\/\/adamchandler.me\/blog\/2012\/09\/13\/for-the-love-of-coffee\/","url_meta":{"origin":4057,"position":2},"title":"\u2605 For the Love of Coffee","author":"Adam Chandler","date":"September 13, 2012","format":false,"excerpt":"Coffee has been a love of mine for a long time. As a young boy, I'd beg my Mom to get me coffee at gas stations and saved Starbucks gift cards all year so on my yearly trip to San Francisco, I could get coffee 3 or more times a\u2026","rel":"","context":"In &quot;Culinary&quot;","block_context":{"text":"Culinary","link":"https:\/\/adamchandler.me\/blog\/category\/culinary\/"},"img":{"alt_text":"San Francisco Coffee Haul","src":"https:\/\/i0.wp.com\/farm9.staticflickr.com\/8314\/7981699426_df1a382058_z.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm9.staticflickr.com\/8314\/7981699426_df1a382058_z.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/farm9.staticflickr.com\/8314\/7981699426_df1a382058_z.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":4861,"url":"https:\/\/adamchandler.me\/blog\/2015\/08\/11\/culinary-blue-bottle-is-beefing-up-their-emails\/","url_meta":{"origin":4057,"position":3},"title":"Culinary: Blue Bottle is Beefing up their Emails","author":"Adam Chandler","date":"August 11, 2015","format":false,"excerpt":"I\u2019ve noticed that Blue Bottle is making very steady improvements to their emails that go out. Limited Digital releases, order confirmations and today, a really easy way to order more coffee. I\u2019ve detailed over the last few months how Blue Bottle has improved their bags to an O2 impermeable recycled\u2026","rel":"","context":"In &quot;Coffee&quot;","block_context":{"text":"Coffee","link":"https:\/\/adamchandler.me\/blog\/category\/coffee\/"},"img":{"alt_text":"New Blue Bottle Email Format","src":"https:\/\/i0.wp.com\/farm1.staticflickr.com\/291\/20470628691_31f34c1ae0_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4404,"url":"https:\/\/adamchandler.me\/blog\/2015\/01\/05\/goodbye-starbucks-gold-status\/","url_meta":{"origin":4057,"position":4},"title":"Goodbye Starbucks Gold Status","author":"Adam Chandler","date":"January 5, 2015","format":false,"excerpt":"\u00a0 In April, I bought an espresso maker and renewed my love for coffee. This was after spending 3 weeks of my Spring in San Francisco drinking great coffee and another 2 weeks in Europe also drinking great coffee\u2026coffee that wasn\u2019t brewed by Starbucks. I went to Starbucks a total\u2026","rel":"","context":"In &quot;Coffee&quot;","block_context":{"text":"Coffee","link":"https:\/\/adamchandler.me\/blog\/category\/coffee\/"},"img":{"alt_text":"Goodbye Starbucks Gold Status","src":"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7577\/16018268690_bbae9a2d4d_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7577\/16018268690_bbae9a2d4d_z.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/farm8.staticflickr.com\/7577\/16018268690_bbae9a2d4d_z.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":4072,"url":"https:\/\/adamchandler.me\/blog\/2014\/05\/03\/culinary-democratic-coffee-bar-copenhagen\/","url_meta":{"origin":4057,"position":5},"title":"Culinary: Democratic Coffee Bar &#8211; Copenhagen","author":"Adam Chandler","date":"May 3, 2014","format":false,"excerpt":"I\u2019m always on the hunt for great coffee. Denmark has no shortage of remarkable coffee roasters and shops. This place does not roast their own beans but they have single origin coffees from around the world roasted within the last week and pour over was soft, delicate and no acidity\u2026","rel":"","context":"In &quot;Coffee&quot;","block_context":{"text":"Coffee","link":"https:\/\/adamchandler.me\/blog\/category\/coffee\/"},"img":{"alt_text":"Democratic Coffee Bar - Copenhagen","src":"https:\/\/i0.wp.com\/farm3.staticflickr.com\/2910\/13908548728_fa1dbd19ed_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/4057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/comments?post=4057"}],"version-history":[{"count":0,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/4057\/revisions"}],"wp:attachment":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/media?parent=4057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/categories?post=4057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/tags?post=4057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}