{"id":3236,"date":"2011-10-16T15:08:50","date_gmt":"2011-10-16T19:08:50","guid":{"rendered":"http:\/\/adam-jackson.net\/blog\/?p=3236"},"modified":"2011-10-16T15:08:50","modified_gmt":"2011-10-16T19:08:50","slug":"whats-next-for-apple","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2011\/10\/16\/whats-next-for-apple\/","title":{"rendered":"\u2605 “WHAT\u2019S NEXT FOR APPLE”"},"content":{"rendered":"

Ma.tt:<\/a><\/p>\n

\n

Now imagine Apple has a shining 55\u2033 monolith smack dab in the middle of your house. How big of a wifi antenna could they put in there? Could they crush all that lame Cisco teleconference stuff with TV FaceTime? Is there room for a few disk drives that don\u2019t need to worry about skipping plus a SSD to make it fast? If you look at the direction Apple has been heading with\u00a0Time Capsule locally caching software updates<\/a> it\u2019s not hard for something similar to work in the other direction, a digital hub that\u2019s your media server for the house, a large-format display, a time capsule, and an Airplay target all in one. Imagine just one power cable coming out of it, and everything else\u00a0wireless<\/a>, just like the iMac, and a few killer apps we can\u2019t even imagine yet.<\/p>\n

Finally, home theatre needs disruption \u2014 this is a land of\u00a0$200 Monster HDMI cables<\/a> and similar gouging that functions like a state lottery, an intelligence tax. When I walk through Best Buy, which I try to do once every few months, it feels like it\u2019s technology at its worst, the magic of progress used as smoke and mirrors to confuse and dupe consumers rather than make their lives better. The Apple TV is just another form factor for the unified experience Apple wants to create every time you touch an electronic device.<\/p>\n<\/blockquote>\n

The entire article is great but I really can’t help but think that we’ll see a $1999 55″ AppleTV with local storage. Frankly, I LOVE my iMac but it’s really a glorified home server. All of my content is on it and I stream that content to my Sony TV via AppleTV. I’d love to plug in my hard drives directly into a true Apple TV that looks like an oversized iMac and be done with it. I see this happening soon but that’s really all I’ll speculate on.<\/p>\n","protected":false},"excerpt":{"rendered":"Ma.tt: Now imagine Apple has a shining 55\u2033 monolith smack dab in the middle of your house. How…\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-3236","post","type-post","status-publish","format-standard","category-linked","cs-entry","cs-video-wrap"],"apple_news_notices":[],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pb3IC4-Qc","jetpack-related-posts":[{"id":8388,"url":"https:\/\/adamchandler.me\/blog\/2020\/10\/26\/time-capsule-october-26th-2007-mac-os-x-leopard-launch-compusa-jacksonville-florida\/","url_meta":{"origin":3236,"position":0},"title":"Time Capsule: October 26th, 2007 – Mac OS X Leopard Launch, CompUSA Jacksonville Florida","author":"Adam Chandler","date":"October 26, 2020","format":false,"excerpt":"October 26th, 2007, Mac OS X 10.5 shipped and Apple wasn\u2019t doing a launch event at our nearest store so I went to CompUSA instead with my girlfriend. These photos were promoted thanks to Photos for Mac\u2019s \u201cmemories\u201d feature and was cool to see I was wearing my FastMac shirt\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/adamchandler.me\/blog\/category\/technology\/"},"img":{"alt_text":"Leopardlaunch2007","src":"https:\/\/i0.wp.com\/adamchandler.me\/blog\/wp-content\/uploads\/2020\/10\/leopardlaunch2007.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/adamchandler.me\/blog\/wp-content\/uploads\/2020\/10\/leopardlaunch2007.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/adamchandler.me\/blog\/wp-content\/uploads\/2020\/10\/leopardlaunch2007.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":6859,"url":"https:\/\/adamchandler.me\/blog\/2017\/05\/03\/technology-my-fundamental-misunderstanding-on-why-apple-has-any-competition-in-any-sector\/","url_meta":{"origin":3236,"position":1},"title":"Technology: My fundamental misunderstanding on why Apple has any competition in any sector","author":"Adam Chandler","date":"May 3, 2017","format":false,"excerpt":"As I read Ben Thompson\u2019s note about Apple\u2019s China Problem, this line really stuck out: Naturally, WeChat works the same on iOS as it does on Android. That, by extension, means that for the day-to-day lives of Chinese there is no penalty to switching away from an iPhone. Unsurprisingly, in\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/adamchandler.me\/blog\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2490,"url":"https:\/\/adamchandler.me\/blog\/2011\/06\/07\/my-thoughts-on-lion-ios-5-and-icloud\/","url_meta":{"origin":3236,"position":2},"title":"\u2605 My Thoughts on Lion, iOS 5 and iCloud","author":"Adam Chandler","date":"June 7, 2011","format":false,"excerpt":"WWDC '11 was about software. I am absolutely satisfied with only minimal complaints about their hardware offerings. I would like Time Capsule to be updated and I'd like the Mac Pro to drop in price. Finally, I'd love to see an affordable 30\" Apple LED Display followed by a beautiful\u2026","rel":"","context":"In "My Thoughts"","block_context":{"text":"My Thoughts","link":"https:\/\/adamchandler.me\/blog\/category\/my-thoughts\/"},"img":{"alt_text":"Moscone West - WWDC 2010 - San Francisco, CA","src":"https:\/\/i0.wp.com\/farm5.static.flickr.com\/4023\/4671148728_b065159f2a_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm5.static.flickr.com\/4023\/4671148728_b065159f2a_z.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/farm5.static.flickr.com\/4023\/4671148728_b065159f2a_z.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":4672,"url":"https:\/\/adamchandler.me\/blog\/2015\/06\/01\/technology-a-few-thoughts-on-apple-watch\/","url_meta":{"origin":3236,"position":3},"title":"Technology: A few thoughts on Apple Watch","author":"Adam Chandler","date":"June 1, 2015","format":false,"excerpt":"It\u2019s always a great idea to start these posts with the assurance that these thoughts are my own and any thoughts I give on technology isn\u2019t an endorsement by any employer, client, partner or anyone I\u2019m affiliated with professionally. 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But that Nespresso capsule contains 5 grams of coffee, so it costs about $51 a pound. And the Folgers, with 8\u2026","rel":"","context":"In "Linked"","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2483,"url":"https:\/\/adamchandler.me\/blog\/2011\/06\/07\/all-250-new-features-in-mac-os-10-7\/","url_meta":{"origin":3236,"position":5},"title":"\u2605 All 250+ New Features in Mac OS 10.7","author":"Adam Chandler","date":"June 7, 2011","format":false,"excerpt":"via Apple.com: OS X Lion is our best OS yet. Not just because it\u2019s packed with all these new features. But because of what those features add up to: one amazing Mac experience. 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