{"id":3170,"date":"2011-10-05T11:48:24","date_gmt":"2011-10-05T15:48:24","guid":{"rendered":"http:\/\/adam-jackson.net\/blog\/?p=3170"},"modified":"2011-10-05T11:48:24","modified_gmt":"2011-10-05T15:48:24","slug":"seo-for-non-dicks","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2011\/10\/05\/seo-for-non-dicks\/","title":{"rendered":"\u2605 &#8220;SEO for Non-dicks&#8221;"},"content":{"rendered":"<p><a href=\"http:\/\/mattgemmell.com\/2011\/09\/20\/seo-for-non-dicks\/\">Matt Gemmell<\/a>:<\/p>\n<blockquote><p>\u00a0This site doesn\u2019t get massive traffic by any means (around 8,500 feed-pulls per day, and about 125,000 page-views over the past month), but this \u201cstrategy\u201d\u00a0<em>scales<\/em>. It\u2019s how to do SEO the right way; honestly. The value of your content will never entirely go away, but much more importantly your\u00a0<em>trustworthiness<\/em>\u00a0will only increase over time.<\/p>\n<p>Anything else is trickery, and an attempt to cheat the system. It may work for a while, but eventually you\u2019ll be found out and rightly penalised. By going for search engine\u00a0<em>abuse<\/em>\u00a0instead of actual optimisation, you\u2019re dooming yourself to eternally be finding new ways to deceive people and reduce the effectiveness of the very technologies you\u2019re relying on. That seems sleazy, depressing, ignoble, tiring and unsustainable. It\u2019s also why any job title including \u201cSEO\u201d is seen as slimy at best, and often not a real job at all.<\/p>\n<p>Stop wilfully conflating optimisation with being a slimy liar. Stop being a dick on the internet. Write something interesting, and keep doing it for months and years. SEO will then follow naturally.<\/p><\/blockquote>\n<p>I don&#8217;t get insane traffic for reasons I&#8217;ll discuss in a future post but, the traffic I get is completely organic. My SEO is by sharing my thoughts on anything that comes to mind. I link to people who i find interesting and worth linking to. If you&#8217;re doing some other thing to get traffic, I think \u00a0you&#8217;re cheating.<\/p>\n","protected":false},"excerpt":{"rendered":"Matt Gemmell: \u00a0This site doesn\u2019t get massive traffic by any means (around 8,500 feed-pulls per day, and about&hellip;\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-3170","post","type-post","status-publish","format-standard","category-linked","cs-entry","cs-video-wrap"],"apple_news_notices":[],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pb3IC4-P8","jetpack-related-posts":[{"id":6458,"url":"https:\/\/adamchandler.me\/blog\/2016\/11\/04\/technology-bt-on-seo\/","url_meta":{"origin":3170,"position":0},"title":"Technology: BT on SEO","author":"Adam Chandler","date":"November 4, 2016","format":false,"excerpt":"Side-Note, BT has a new album out. Looks like I\u2019m behind the times since it came out almost a month ago but since I don\u2019t use social media, that\u2019s how it goes. I actually heard through an email from BT\u2019s mailing list (thank goodness I\u2019m on that).\u00a0 I need an\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/adamchandler.me\/blog\/category\/technology\/"},"img":{"alt_text":"BT on SEO","src":"https:\/\/i0.wp.com\/farm6.staticflickr.com\/5522\/30144668763_9e59dbca01_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm6.staticflickr.com\/5522\/30144668763_9e59dbca01_z.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/farm6.staticflickr.com\/5522\/30144668763_9e59dbca01_z.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":6772,"url":"https:\/\/adamchandler.me\/blog\/2017\/04\/17\/linked-google-home-now-includes-unsolicited-ads-from-your-friends-at-walt-disney-pictures\/","url_meta":{"origin":3170,"position":1},"title":"Linked: &#8220;Google Home Now Includes Unsolicited Ads From Your Friends at Walt Disney Pictures&#8221;","author":"Adam Chandler","date":"April 17, 2017","format":false,"excerpt":"via Gizmodo: Bryson Meunier, a Chicago-based SEO marketing professional, filmed a bizarre interaction with one the search giant\u2019s friendly robot obelisks earlier today. After Meunier asked what his day \u201cwas like,\u201d Google\u2019s knowledge cylinder responded with the current time, local weather, and information about his commute\u2014before launching into a 15-second\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3955,"url":"https:\/\/adamchandler.me\/blog\/2013\/07\/16\/linked-can-buzzfeed-be-stopped\/","url_meta":{"origin":3170,"position":2},"title":"\u2605 Linked: &#8220;Can BuzzFeed Be Stopped?&#8221;","author":"Adam Chandler","date":"July 16, 2013","format":false,"excerpt":"via TechCrunch:\u00a0 Historically, high journalism has largely been subsidized by low journalism. Nowadays, though, the two are increasingly decoupled, largely because we can get the latter online in unlimited quantities. BuzzFeed is the poster child of this movement, partly because of its undeniable success, partly because it is to low\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1979,"url":"https:\/\/adamchandler.me\/blog\/2011\/03\/20\/first-photos-of-ultra-music-festival-2011-13-in-downtown-miami-appear\/","url_meta":{"origin":3170,"position":3},"title":"\u2605 First Photos of Ultra Music Festival 2011 (13) in Downtown Miami Appear","author":"Adam Chandler","date":"March 20, 2011","format":false,"excerpt":"UPDATE: I've began to post my own pictures from Ultra Music Festival to Flickr in a \"Miami 2011\" photoset. These photos are Creative Commons so you can use them but please credit me as the photographer with a link back to this site or the Flickr page. Thank you. You\u2026","rel":"","context":"In &quot;Travel&quot;","block_context":{"text":"Travel","link":"https:\/\/adamchandler.me\/blog\/category\/travel\/"},"img":{"alt_text":"Ultra Music Setup","src":"https:\/\/i0.wp.com\/farm6.static.flickr.com\/5097\/5543469690_6a8e2566ba_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm6.static.flickr.com\/5097\/5543469690_6a8e2566ba_z.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/farm6.static.flickr.com\/5097\/5543469690_6a8e2566ba_z.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1310,"url":"https:\/\/adamchandler.me\/blog\/2010\/12\/31\/my-snowboarding-essentials\/","url_meta":{"origin":3170,"position":4},"title":"\u2605 My Snowboarding Essentials","author":"Adam Chandler","date":"December 31, 2010","format":false,"excerpt":"I'm doing this partly for SEO but also because people have been pinging me lately with advice and asking what I'm doing to prepare. Honestly, most snowboarding gear guides make things REALLY complicated or so simplified that you're left wanting more info. On my flight up to Boston from Jacksonville,\u2026","rel":"","context":"In &quot;Projects&quot;","block_context":{"text":"Projects","link":"https:\/\/adamchandler.me\/blog\/category\/projects\/"},"img":{"alt_text":"Snowboarding Gear","src":"https:\/\/i0.wp.com\/farm6.static.flickr.com\/5288\/5275712763_69fa859a13_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm6.static.flickr.com\/5288\/5275712763_69fa859a13_z.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/farm6.static.flickr.com\/5288\/5275712763_69fa859a13_z.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":16967,"url":"https:\/\/adamchandler.me\/blog\/2026\/10\/27\/16967\/","url_meta":{"origin":3170,"position":5},"title":"Housekeeping &#8211; Blog Updates after 20 years of cruft","author":"Adam Chandler","date":"October 27, 2026","format":false,"excerpt":"I've been blogging here continuously since 2007 and for most of that time my maintenance plan was to leave it alone as long as it loaded. This week I finally did the opposite. Over two days I audited the whole site and cleaned up nearly two decades of clutter. 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