{"id":2868,"date":"2011-08-03T12:09:00","date_gmt":"2011-08-03T16:09:00","guid":{"rendered":"http:\/\/adam-jackson.net\/blog\/?p=2868"},"modified":"2011-08-03T12:09:00","modified_gmt":"2011-08-03T16:09:00","slug":"pc-makers-gripe-intel-ultrabooks-cant-undercut-macbook-air","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2011\/08\/03\/pc-makers-gripe-intel-ultrabooks-cant-undercut-macbook-air\/","title":{"rendered":"\u2605 “PC makers gripe: Intel ultrabooks can’t undercut MacBook Air”"},"content":{"rendered":"

Electronista<\/a>:<\/p>\n

\n

Intel’s ultrabook spec is triggering frustration among Taiwan-area PC builders used to having cheaper machines than Apple, local contacts claimed Wednesday. Chassis guidelines requiring metal shells, solid-state drives, and very efficient lithium-polymer batteries to replicate the MacBook Air prevent the companies from undercutting Apple on price. Unless Intel cuts its own prices, there’s no real way to beat the Air, Digitimes was told.
\nThe Intel hardware in a $1,000 system would make up a third of the price by itself.<\/p>\n

Some are also supposedly complaining about having to change their notebook manufacturing processes. Not being used to the unified, soldered on designs Apple has been making since 2008, they would have to retool to get away from the traditional, bulkier, piece-by-piece manufacturing they’re used to. Intel has been holding workshops with companies to improve methods and the parts themselves.<\/p>\n<\/blockquote>\n

I can’t stop laughing. This is great.<\/p>\n","protected":false},"excerpt":{"rendered":"Electronista: Intel’s ultrabook spec is triggering frustration among Taiwan-area PC builders used to having cheaper machines than Apple,…\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-2868","post","type-post","status-publish","format-standard","category-linked","cs-entry","cs-video-wrap"],"apple_news_notices":[],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pb3IC4-Kg","jetpack-related-posts":[{"id":3263,"url":"https:\/\/adamchandler.me\/blog\/2011\/10\/25\/bureaucracy-killed-the-netbook\/","url_meta":{"origin":2868,"position":0},"title":"\u2605 Bureaucracy Killed The Netbook","author":"Adam Chandler","date":"October 25, 2011","format":false,"excerpt":"BGR: Media tablet [iPad] shipments surpassed netbook shipments this quarter, reaching 13.6 million units, compared to just 7.3 million netbooks. 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Right now, I'm using a\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/adamchandler.me\/blog\/category\/technology\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/adam-jackson.net\/blog\/wp-content\/uploads\/2010\/10\/design_multitouch20101020-300x98.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2896,"url":"https:\/\/adamchandler.me\/blog\/2011\/08\/11\/apples-2011-13-inch-macbook-air\/","url_meta":{"origin":2868,"position":2},"title":"\u2605 Apple\u2019s 2011 13-Inch MacBook Air [Review]","author":"Adam Chandler","date":"August 11, 2011","format":false,"excerpt":"I was using a MacBook Air before it was cool. They\u2019re thin and light but you\u2019ve probably only just started hearing about them. Yeah, they\u2019re pretty cool but not something you\u2019d be interested in. 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