{"id":2505,"date":"2011-06-08T17:38:38","date_gmt":"2011-06-08T21:38:38","guid":{"rendered":"http:\/\/adam-jackson.net\/blog\/?p=2505"},"modified":"2011-06-08T17:38:38","modified_gmt":"2011-06-08T21:38:38","slug":"i-dont-care-about-apples-new-campus-but-you-must-watch-this-video","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2011\/06\/08\/i-dont-care-about-apples-new-campus-but-you-must-watch-this-video\/","title":{"rendered":"\u2605 I don’t care about Apple’s new campus…but you must watch this video."},"content":{"rendered":"

<\/object><\/p>\n

Everyone is fired up about the Steve Jobs appearance at the Cupertino City Council to present plans for Apple’s modern, spaceship-esque campus that will become their new HQ. It’s a neat looking building. I’ll certainly go visit it and take photos of it. However, I don’t care about the building or the appearance.<\/p>\n

What I care about is how Steve handles himself when he’s Steve and not Steve presenting a new product. I can certainly see the correlation of a new technology product and a new campus being a “product” but Steve was very much himself here.<\/p>\n

MG Siegler (on his Tumblr blog<\/a> did a great job of summarizing the ordeal). I’d like to borrow a few of his notes.<\/p>\n

11) When asked if Apple would offer the city free WiFi (like Google does in nearby Mountain View), Jobs smiles and says that if they\u2019re paying taxes, he thinks the city should take care of those things.\u00a0Then he quips, \u201cNow, if we can get out of paying taxes, I\u2019ll be glad to put up a WiFi network.\u201d<\/p>\n

12) \u201cI think we bring a lot more than free WiFi.\u201d<\/p>\n

14) The mayor pulls out his iPad 2 at one point and gushes about it \u2014 then begs for Jobs to build an Apple Store in Cupertino (Jobs declines because he doesn\u2019t think it will be successful enough due to low traffic).<\/p>\n

15) Every council member is absolutely eating out of Jobs\u2019 hand. (\u201cThank you so so much.\u201d) At the end, the mayor asks that everyone give Jobs a big round of applause.<\/p><\/blockquote>\n

You must watch the entire presentation because how Steve acts is very much like you’d see him in meetings and interactions with partners, colleagues and peers day to day. Steve will tell a story to bring you in, share how wonderful this idea was, slightly lead on that it was a work by him and “other geniuses” and then, if you cut him off to interject or ask a question, he’ll pause, look away, think deeply and respond frankly with a very\u00a0succinct\u00a0statement.<\/p>\n

There aren’t many CEOs that have this style.<\/p>\n

Steve was honest in his saying “this will benefit you more than it will benefit us” but he was very quick to say no to anything from the council that he didn’t like. “I don’t think we’re gonna do that.” He wasn’t going to budge on what was already on his mind and you couldn’t change his mind. Steve was giving you a gift by just being there and no he won’t put an Apple Store in town or open up city-wide Wi-Fi just because you asked for it. “Our taxes to the city are enough of a gift”<\/p>\n

I loved it.<\/p>\n

I watch a lot of interviews from CEOs. Analyzing their style is interesting to me but Steve’s performance was flawless.<\/p>\n

Also: Here is his previous City Council presentation from 2006<\/a>. Of note, Apple was leasing 30 buildings in 2006 (before iPhone & iPad came along) and they were already “at their max for office space”. That was 5 years ago. I can’t imagine what it’s like now if you work in a Cupertino building for Apple.<\/p>\n","protected":false},"excerpt":{"rendered":"Everyone is fired up about the Steve Jobs appearance at the Cupertino City Council to present plans for…\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[17],"tags":[],"class_list":["post-2505","post","type-post","status-publish","format-standard","category-technology","cs-entry","cs-video-wrap"],"apple_news_notices":[],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pb3IC4-Ep","jetpack-related-posts":[{"id":2280,"url":"https:\/\/adamchandler.me\/blog\/2011\/04\/26\/gizmodo-quotes-steve-jobs-on-privacy\/","url_meta":{"origin":2505,"position":0},"title":"\u2605 Gizmodo Quotes Steve Jobs on Privacy…","author":"Adam Chandler","date":"April 26, 2011","format":false,"excerpt":"Gizmodo: In this video spliced together by\u00a0AllThingsD, you'll see Steve Jobs and Andy Rubin talk about location privacy and their platform's philosophy on privacy. It's\u00a0veryinteresting to look back on these interviews given what has happened given\u00a0the iSpy conspiracy. These days, Gizmodo doesn't even try to stay in Apple's good graces.\u2026","rel":"","context":"In "Linked"","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5813,"url":"https:\/\/adamchandler.me\/blog\/2016\/05\/05\/linked-cupertinos-mayor-apple-abuses-us-by-not-paying-taxes\/","url_meta":{"origin":2505,"position":1},"title":"Linked, “Cupertino’s mayor: Apple ‘abuses us’ by not paying taxes”","author":"Adam Chandler","date":"May 5, 2016","format":false,"excerpt":"via The Guardian: This freaking article. Seriously. The last time the mayor of Cupertino walked into Apple \u2013 the largest company in his small Californian town and, it so happens, the most valuable company in the world \u2013 he hoped to have a meeting to talk about traffic congestion. Barry\u2026","rel":"","context":"In "Linked"","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2991,"url":"https:\/\/adamchandler.me\/blog\/2011\/08\/24\/steve\/","url_meta":{"origin":2505,"position":2},"title":"\u2605 Steve.","author":"Adam Chandler","date":"August 24, 2011","format":false,"excerpt":"\"Letter from Steve Jobs\" To the Apple Board of Directors and the Apple Community: I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple\u2019s CEO, I would be the first to let you know. Unfortunately, that day has\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/adamchandler.me\/blog\/category\/technology\/"},"img":{"alt_text":"Meeting Steve Jobs","src":"https:\/\/i0.wp.com\/farm4.static.flickr.com\/3461\/3232855779_bcfa05d08f_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm4.static.flickr.com\/3461\/3232855779_bcfa05d08f_z.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/farm4.static.flickr.com\/3461\/3232855779_bcfa05d08f_z.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":2054,"url":"https:\/\/adamchandler.me\/blog\/2011\/03\/24\/facetime-as-an-open-standard\/","url_meta":{"origin":2505,"position":3},"title":"\u2605 FaceTime as an “Open Standard”","author":"Adam Chandler","date":"March 24, 2011","format":false,"excerpt":"\u00a0 At WWDC 2010 during the iPhone 4 introduction, Steve shows a list of \"standards\" that FaceTime is built on and then announces the plans to make FaceTime open adding that it will be shipping on tens of millions of devices this year. 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I haven't received a thank you note in the mail or any sort of recognition for blogging about their products or selling\u2026","rel":"","context":"In "Technology"","block_context":{"text":"Technology","link":"https:\/\/adamchandler.me\/blog\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/2505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/comments?post=2505"}],"version-history":[{"count":0,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/2505\/revisions"}],"wp:attachment":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/media?parent=2505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/categories?post=2505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/tags?post=2505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}