{"id":2320,"date":"2011-04-28T19:19:22","date_gmt":"2011-04-28T23:19:22","guid":{"rendered":"http:\/\/adam-jackson.net\/blog\/?p=2320"},"modified":"2011-04-28T19:19:22","modified_gmt":"2011-04-28T23:19:22","slug":"does-apple-even-have-a-cloud-strategy","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2011\/04\/28\/does-apple-even-have-a-cloud-strategy\/","title":{"rendered":"\u2605 &#8220;Does Apple Even Have a Cloud Strategy?&#8221;"},"content":{"rendered":"<p><a href=\"http:\/\/gigaom.com\/apple\/does-apple-even-have-a-cloud-strategy\/\">GigaOM<\/a>:<\/p>\n<blockquote><p>Apple\u2019s massive\u00a0<a href=\"http:\/\/gigaom.com\/apple\/north-carolina-sweetens-the-deal-for-apples-new-server-farm\/\">data center<\/a> in North Carolina has been in the news of late, prompting more<a href=\"http:\/\/www.foxcharlotte.com\/news\/technology\/Apples-North-Carolina-Data-Center-Too-Big-For-Just-ITunes-119900869.html\">wide-eyed speculation<\/a> among some analysts about its ultimate purpose. Possibilities include a music subscription service like Rhapsody, a video subscription service like Netflix, and\u00a0<a href=\"http:\/\/gigaom.com\/apple\/more-evidence-that-mobileme-could-soon-be-free\/\">free MobileMe<\/a>. However, the most likely service, at least\u00a0initially, is a\u00a0<a href=\"http:\/\/gigaom.com\/apple\/apple-wants-to-bring-unlimited-downloads-to-itunes-music\/\">digital locker for iTunes<\/a>.<a title=\"Would You Pay for Apple\u2019s Cloud Music\u00a0Service?\" href=\"http:\/\/gigaom.com\/apple\/would-you-pay-for-apples-cloud-music-service\/\">Music storage for a fee<\/a> would be the latest online service for Apple, the first of which was launched more than a decade ago:<\/p>\n<ul>\n<li>2000: iTools offered email, web pages, and online storage.<\/li>\n<li>2002: .Mac adds more features, including online backup for $99 a year.<\/li>\n<li>2006: Apple launches blogging app iWeb, closely tied to .Mac service.<\/li>\n<li>2008: MobileMe introduces \u201cExchange for the rest of us:\u201d push services for mail, contacts, appointments.<\/li>\n<li>2009: iWork.com beta ties online services to Apple\u2019s office suite.<\/li>\n<li>2010: Ping social networking and music recommendation service added to iTunes.<\/li>\n<li>2011: iTunes storage locker expected for a yearly fee.<\/li>\n<\/ul>\n<p>While that history looks impressive, the reality for Apple\u2019s online efforts has been markedly different. Apple\u2019s problems started in 2002, when the company began charging $99 a year for online services, going from more than two million iTool users to 100,000 .Mac subscribers in about two months. That was the last we heard about paid subscriber numbers from Apple. In sharp contrast, Google\u2019s Gmail, which launched in 2004 with email and storage for free, now has about 200 million users.<\/p><\/blockquote>\n<p>I&#8217;m beginning to think Apple doesn&#8217;t know what the hell they&#8217;re doing when it comes to this.<\/p>\n<p>Since iTools stopped being a free service, has there been any time in your life as a Mac user that, when a friend buying a Mac asked if they should get iTools, .Mac or MobileMe that you said, &#8220;sure, it&#8217;s totally worth buying!&#8221; No, because, since iTools stopped being free, it has sucked.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"GigaOM: Apple\u2019s massive\u00a0data center in North Carolina has been in the news of late, prompting morewide-eyed speculation among&hellip;\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-2320","post","type-post","status-publish","format-standard","category-linked","cs-entry","cs-video-wrap"],"apple_news_notices":[],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pb3IC4-Bq","jetpack-related-posts":[{"id":8355,"url":"https:\/\/adamchandler.me\/blog\/2020\/09\/18\/rant-gopros-hero-9-bundle-price-and-gopros-flawed-subscription-software\/","url_meta":{"origin":2320,"position":0},"title":"Rant: GoPro&#8217;s Hero 9 Bundle Price and GoPro&#8217;s Flawed Subscription Software","author":"Adam Chandler","date":"September 18, 2020","format":false,"excerpt":"On 9\/16, I purchased a GoPro Hero 9 Black via GoPro.com. My receipt: http:\/\/i.imgur.com\/qazfBh3.jpeg I logged in to GoPro.com after my order shipped and cancelled my GoPro Subscription. The reason is like every other subscription service (let's use Spotify as an example), when you cancel, you still enjoy the service\u2026","rel":"","context":"In &quot;Rants&quot;","block_context":{"text":"Rants","link":"https:\/\/adamchandler.me\/blog\/category\/rants\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5029,"url":"https:\/\/adamchandler.me\/blog\/2015\/09\/24\/linked-hulu-introduces-ad-free-subscription-plan-for-12-a-month\/","url_meta":{"origin":2320,"position":1},"title":"Linked: &#8220;Hulu Introduces Ad-Free Subscription Plan for $12 a Month&#8221;","author":"Adam Chandler","date":"September 24, 2015","format":false,"excerpt":"via MacRumors: Hulu today revealed a new plan option that will grant subscribers immunity from the service's embedded advertisements by paying $11.99 each month instead of the traditional $7.99 (via Re\/code). Available for new and existing users, Hulu's CEO Mike Hopkins notes that it took months for the various companies\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6897,"url":"https:\/\/adamchandler.me\/blog\/2017\/07\/11\/linked-netflixs-dvd-subscription-is-still-great-dammit\/","url_meta":{"origin":2320,"position":2},"title":"Linked: &#8220;Netflix\u2019s DVD Subscription Is Still Great, Dammit&#8221;","author":"Adam Chandler","date":"July 11, 2017","format":false,"excerpt":"via Medium: I pay for cable and Netflix. I, ahem, \u201chave access\u201d to Amazon Prime and the quartet of premium cable movies channels (HBO\/Starz\/Cinemax\/Showtime). There\u2019s probably a Redbox on my porch fully loaded with copies of Trolls. Hulu\u2019s library is garbage; nobody needs Hulu. Yet the best content* service in\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5051,"url":"https:\/\/adamchandler.me\/blog\/2015\/09\/18\/technology-ive-cancelled-my-apple-music-subscription-living-in-the-future-is-rough\/","url_meta":{"origin":2320,"position":3},"title":"Technology: I&#8217;ve cancelled my Apple Music Subscription + Living in the future is rough","author":"Adam Chandler","date":"September 18, 2015","format":false,"excerpt":"Apple\u2019s 3 Month Music subscription will end soon and I\u2019ve decided to cancel. Why? It\u2019s kind of funny but like most technology use cases, I live on the fringe. What do I use Apple music for? I open iTunes, iOS Music or Apple CarPlay and click the \u201cFor You\u201d Tab\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/adamchandler.me\/blog\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7435,"url":"https:\/\/adamchandler.me\/blog\/2018\/05\/07\/subscription-hell-techcrunch\/","url_meta":{"origin":2320,"position":4},"title":"Subscription hell \u2013 TechCrunch","author":"Adam Chandler","date":"May 7, 2018","format":false,"excerpt":"Subscription hell \u2013 TechCrunch: Incentive alignment is one thing, and my wallet is another. All of these subscriptions are starting to add up. These days, my media subscriptions are hovering around $80 a month, and I don\u2019t even have TV. Storage costs for Google, Apple, and Dropbox are another $13\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7451,"url":"https:\/\/adamchandler.me\/blog\/2018\/05\/24\/linked-youtube-testing-non-chronological-video-order-in-subscription-feeds\/","url_meta":{"origin":2320,"position":5},"title":"Linked: &#8220;YouTube Testing Non-Chronological Video Order in Subscription Feeds&#8221;","author":"Adam Chandler","date":"May 24, 2018","format":false,"excerpt":"YouTube Testing Non-Chronological Video Order in Subscription Feeds for Some Users - Mac Rumors: Following in the footsteps of companies like Facebook, Instagram, and Twitter, YouTube this week confirmed that it is \"experimenting\" with a way to organize its users Subscription Feeds that removes reverse chronological order and uses algorithms\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/2320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/comments?post=2320"}],"version-history":[{"count":0,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/2320\/revisions"}],"wp:attachment":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/media?parent=2320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/categories?post=2320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/tags?post=2320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}