{"id":2183,"date":"2011-04-11T18:27:22","date_gmt":"2011-04-11T22:27:22","guid":{"rendered":"http:\/\/adam-jackson.net\/blog\/?p=2183"},"modified":"2011-04-11T18:27:22","modified_gmt":"2011-04-11T22:27:22","slug":"amazon-announces-cheaper-114-kindle-with-ads","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2011\/04\/11\/amazon-announces-cheaper-114-kindle-with-ads\/","title":{"rendered":"\u2605 &#8220;Amazon Announces Cheaper, $114 Kindle With Ads&#8221;"},"content":{"rendered":"<p>via <a href=\"http:\/\/mashable.com\/2011\/04\/11\/kindle-with-special-offers\/\">Mashable<\/a>:<\/p>\n<blockquote><p>At $114, the 6-inch device costs $25 less than the current Wi-Fi-only model and sports all of the same specs. The catch? Users will have to bypass the occasional special offer and look on sponsored screensavers from the likes of Buick, Olay and Visa when their devices are idle.<\/p><\/blockquote>\n<ul>\n<li><a href=\"http:\/\/www.amazon.com\/Kindle-Wireless-Reader-Wifi-Graphite\/dp\/B002Y27P3M\/ref=amb_link_84210231_1?pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_s=center-1&amp;pf_rd_r=0SZA1C7VKR38EDQN5STA&amp;pf_rd_t=101&amp;pf_rd_p=1293255862&amp;pf_rd_i=133141011\">Kindle w\/ Special Offers (wi-fi) $114<\/a><\/li>\n<li><a href=\"http:\/\/www.amazon.com\/Kindle-Wireless-Reader-Wifi-Graphite\/dp\/B002Y27P3M\/ref=amb_link_84210231_1?pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_s=center-1&amp;pf_rd_r=0SZA1C7VKR38EDQN5STA&amp;pf_rd_t=101&amp;pf_rd_p=1293255862&amp;pf_rd_i=133141011\">Kindle (wi-fi) $139<\/a><\/li>\n<li><a href=\"http:\/\/www.amazon.com\/Kindle-Wireless-Reader-3G-Wifi-Graphite\/dp\/B002FQJT3Q\/ref=amb_link_84210231_2?pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_s=center-1&amp;pf_rd_r=0SZA1C7VKR38EDQN5STA&amp;pf_rd_t=101&amp;pf_rd_p=1293255862&amp;pf_rd_i=133141011\">Kindle (wi-fi &amp; 3G) \u00a0$189<\/a><\/li>\n<li><a href=\"http:\/\/www.amazon.com\/Kindle-DX-Wireless-Reader-3G-Global\/dp\/B002GYWHSQ\/ref=amb_link_355500722_3?pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_s=left-1&amp;pf_rd_r=0SZA1C7VKR38EDQN5STA&amp;pf_rd_t=101&amp;pf_rd_p=1293281422&amp;pf_rd_i=133141011\">Kindle DX 9.7&#8243; (wi-fi &amp; 3G) $379<\/a><\/li>\n<\/ul>\n<p>Confused?<\/p>\n<p>Assuming that each book takes 6-10 hours of continuous reading to finish (sometimes more), Amazon thinks that your eyeballs seeing an ad each time you pick up a Kindle is only worth $25 for the 12-18 months that you&#8217;ll own a Kindle and use it. Really? Amazon was only able to extract $25 per user in\u00a0subsidization\u00a0by delivering ads to a reading device that requires hours of activity once you&#8217;ve purchased a book? Are people using Kindles that little or is Amazon just really bad at making any meaningful profit on these ads?<\/p>\n<p>At $139, I&#8217;d bet Google could subsidize the ENTIRE purchase price of a Kindle with advertisements making the device free and Amazon continues to make profits on book sales once the device has been purchased.<\/p>\n<p><a href=\"http:\/\/www.kk.org\/thetechnium\/archives\/2011\/02\/free_kindle_thi.php\">TheTechnium<\/a> blog figured that, by this time, the price of a Kindle would be free. I assumed the same (via <a href=\"http:\/\/daringfireball.net\/linked\/2011\/02\/26\/free-kindle\">John Gruber<\/a>)<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"http:\/\/www.kk.org\/thetechnium\/\/kindlepriceforecast2-1.png\" src=\"https:\/\/i0.wp.com\/www.kk.org\/thetechnium\/\/kindlepriceforecast2-1.png?resize=286%2C334\" alt=\"\" width=\"286\" height=\"334\" \/>Instead of doing something groundbreaking in allowing, for example, every Prime member to get a free Kindle that is subsidized with ads or at least a nominal price of $9.99 (to reduce the amount of people who just get one because they can), they release a Kindle priced $25 less with the only drawback being you have to see an ad when you pick it up.<\/p>\n<p>People will buy this but, for me, $25 isn&#8217;t worth seeing ads. If I were in the market for a Kindle, I&#8217;d still be buying the $139 model because an advertisement isn&#8217;t worth saving the money equivalent to the price of a dinner at my favorite sushi restaurant.<\/p>\n<p>Good job Amazon.<\/p>\n","protected":false},"excerpt":{"rendered":"via Mashable: At $114, the 6-inch device costs $25 less than the current Wi-Fi-only model and sports all&hellip;\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-2183","post","type-post","status-publish","format-standard","category-linked","cs-entry","cs-video-wrap"],"apple_news_notices":[],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pb3IC4-zd","jetpack-related-posts":[{"id":1376,"url":"https:\/\/adamchandler.me\/blog\/2011\/01\/24\/im-convinced-the-kindle-is-amazing\/","url_meta":{"origin":2183,"position":0},"title":"\u2605 I&#8217;m Convinced The Kindle is Amazing","author":"Adam Chandler","date":"January 24, 2011","format":false,"excerpt":"Perhaps this post is intended to solidify any notion that I'm an Apple fanboy but I had a realization last week and would like to share it with you. I wrote this post for GigaOM back in July. In it, I concluded with: Kindle versus iPad is a dead argument.\u2026","rel":"","context":"In &quot;My Thoughts&quot;","block_context":{"text":"My Thoughts","link":"https:\/\/adamchandler.me\/blog\/category\/my-thoughts\/"},"img":{"alt_text":"Boston Public Library","src":"https:\/\/i0.wp.com\/farm5.static.flickr.com\/4127\/5003067394_692d2ce53a_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm5.static.flickr.com\/4127\/5003067394_692d2ce53a_z.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/farm5.static.flickr.com\/4127\/5003067394_692d2ce53a_z.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":2743,"url":"https:\/\/adamchandler.me\/blog\/2011\/07\/18\/responding-to-shawn-blancs-reading-on-the-ipad-article\/","url_meta":{"origin":2183,"position":1},"title":"\u2605 Responding to Shawn Blanc&#8217;s &#8220;Reading on the iPad&#8221; Article","author":"Adam Chandler","date":"July 18, 2011","format":false,"excerpt":"Shawn Blanc posted a thought-provoking article about Reading on the iPad and the \"power pack\" eats it up with their usual back scratching. I suggest reading the articles in this order: Shawn's Initial Article Marco's \"hear hear\" John Grubers \"adding fuel to the fire\" Shawn is correct that Reeder and\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/adamchandler.me\/blog\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4680,"url":"https:\/\/adamchandler.me\/blog\/2015\/06\/06\/linked-the-kindle-finally-gets-typography-that-doesnt-suck\/","url_meta":{"origin":2183,"position":2},"title":"Linked: &#8220;The Kindle Finally Gets Typography That Doesn&#8217;t Suck&#8221;","author":"Adam Chandler","date":"June 6, 2015","format":false,"excerpt":"via Fast Company: But today, Amazon is making a big step towards better typography on the Kindle. Not only are they unveiling Bookerly, the first typeface designed for the Kindle for scratch, but they're finally solving the Kindle's typesetting problems with an all-new layout engine that introduces better text justification,\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2287,"url":"https:\/\/adamchandler.me\/blog\/2011\/04\/27\/apple-qa-on-location-data\/","url_meta":{"origin":2183,"position":3},"title":"\u2605 Apple Q&#038;A on Location Data","author":"Adam Chandler","date":"April 27, 2011","format":false,"excerpt":"Apple.com\/PR: 3. Why is my iPhone logging my location? The iPhone is not logging your location. Rather, it\u2019s maintaining a database of Wi-Fi hotspots and cell towers around your current location, some of which may be located more than one hundred miles away from your iPhone, to help your iPhone\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5940,"url":"https:\/\/adamchandler.me\/blog\/2016\/06\/01\/linked-is-it-me-or-did-the-power-just-go-off\/","url_meta":{"origin":2183,"position":4},"title":"Linked: &#8220;Is it me, or did the power just go off?&#8221;","author":"Adam Chandler","date":"June 1, 2016","format":false,"excerpt":"via SixColors: I realized, then, that the best way to discover if the power was just out to my house or if it was the whole neigborhood was to open the Settings app on my iPhone and tap on Wi-Fi. Everyone\u2019s got a wi-fi base station. On a normal day\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2163,"url":"https:\/\/adamchandler.me\/blog\/2011\/04\/11\/amazons-evolution-into-the-future\/","url_meta":{"origin":2183,"position":5},"title":"\u2605 Amazon&#8217;s Evolution into The Future","author":"Adam Chandler","date":"April 11, 2011","format":false,"excerpt":"Have you checked out Amazon.com lately? I haven't because I've been saving up for a new car. Amazon is dangerous. So dangerous that I spent close to $7,000 there last year. Yeah, I'm serious. Previously, the sidebar started with books and went from there, now we see something different. For\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/adamchandler.me\/blog\/category\/technology\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/adam-jackson.net\/blog\/wp-content\/uploads\/2011\/04\/amazon.png?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/2183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/comments?post=2183"}],"version-history":[{"count":0,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/posts\/2183\/revisions"}],"wp:attachment":[{"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/media?parent=2183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/categories?post=2183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adamchandler.me\/blog\/wp-json\/wp\/v2\/tags?post=2183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}