{"id":207,"date":"2012-05-04T01:11:19","date_gmt":"2012-05-04T01:11:19","guid":{"rendered":"http:\/\/adam-jackson.net\/beer\/?p=207"},"modified":"2012-05-04T01:11:19","modified_gmt":"2012-05-04T01:11:19","slug":"beer-geeks-weigh-in-on-churchkey-can-company","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2012\/05\/04\/beer-geeks-weigh-in-on-churchkey-can-company\/","title":{"rendered":"\u2605 Beer Geeks Weigh in on Churchkey Can Company"},"content":{"rendered":"<div class='__iawmlf-post-loop-links' style='display:none;' data-iawmlf-post-links='[{&quot;id&quot;:11629,&quot;href&quot;:&quot;http:\\\/\\\/www.ratebeer.com\\\/beer\\\/churchkey-pilsner-style-beer\\\/170142&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20201129233426\\\/https:\\\/\\\/www.ratebeer.com\\\/beer\\\/churchkey-pilsner-style-beer\\\/170142\\\/&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-05 16:37:17&quot;,&quot;http_code&quot;:404},{&quot;date&quot;:&quot;2026-01-30 07:53:07&quot;,&quot;http_code&quot;:404}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-01-30 07:53:07&quot;,&quot;http_code&quot;:404},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:11630,&quot;href&quot;:&quot;http:\\\/\\\/beeradvocate.com\\\/beer\\\/profile\\\/28795\\\/80460&quot;,&quot;archived_href&quot;:&quot;&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[],&quot;broken&quot;:false,&quot;last_checked&quot;:null,&quot;process&quot;:&quot;done&quot;}]'><\/div>\n<p>Never underestimate great advertising. It&#8217;s unfortunate that\u00a0Adrian Grenier of Entourage is a friend of one of my best friends but I just can&#8217;t hold back. I&#8217;m not going to say anything bad but the reviews do speak for themselves on <a href=\"http:\/\/www.ratebeer.com\/beer\/churchkey-pilsner-style-beer\/170142\/\" rel=\"nofollow noopener\" target=\"_blank\">RateBeer<\/a> and <a href=\"http:\/\/beeradvocate.com\/beer\/profile\/28795\/80460\" rel=\"nofollow noopener\" target=\"_blank\">BeerAdvocate<\/a>. Watching the introduction video to this beer and it&#8217;s clear who exactly this product is marketed to:<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/38877546?title=0&amp;byline=0&amp;portrait=0\" width=\"500\" height=\"281\" frameborder=\"0\"><\/iframe><\/p>\n<p>Yes. It&#8217;s marketed to guys like this: (who also happens to be a friend of mine)<\/p>\n<p><img  loading=\"lazy\"  decoding=\"async\"  style=\"display: block; margin-left: auto; margin-right: auto;\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Sieglerchurchkey\"  width=\"275\"  height=\"366\"  border=\"0\"  class=\" pk-lazyload\"  data-pk-sizes=\"auto\"  data-pk-src=\"http:\/\/adam-jackson.net\/beer\/wp-content\/uploads\/2012\/05\/sieglerchurchkey.jpeg\" ><\/p>\n<p>Well, the reviews are in from actual beer geeks:<\/p>\n<ul>\n<li><a href=\"http:\/\/beeradvocate.com\/beer\/profile\/28795\/80460\" rel=\"nofollow noopener\" target=\"_blank\">http:\/\/beeradvocate.com\/beer\/profile\/28795\/80460<\/a><\/li>\n<li><a href=\"http:\/\/www.ratebeer.com\/beer\/churchkey-pilsner-style-beer\/170142\/\" rel=\"nofollow noopener\" target=\"_blank\">http:\/\/www.ratebeer.com\/beer\/churchkey-pilsner-style-beer\/170142\/<\/a><\/li>\n<\/ul>\n<p>Yeah, not too great but this beer is still new. I consider it a gimmick. Sorry Adrian but, if you can get distribution and manage to break outside of the hipster elite, you might have a great product. It comes down to taste..or maybe it doesn&#8217;t. PBR is doing quite well. Screw it. Keep doing what you&#8217;re doing and just take market share away from PBR. The beer lovers in the world won&#8217;t drink your product but maybe that&#8217;s okay.<\/p>\n","protected":false},"excerpt":{"rendered":"Never underestimate great advertising. It&#8217;s unfortunate that\u00a0Adrian Grenier of Entourage is a friend of one of my best&hellip;\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"2018-12-07T16:07:17Z","apple_news_api_id":"7515dbe4-ddc9-4a85-8e27-d0301e9214dc","apple_news_api_modified_at":"2018-12-07T16:07:22Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AdRXb5N3JSoWOJ9AwHpIU3A","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[173],"tags":[],"class_list":{"0":"post-207","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-beer-news","7":"cs-entry","8":"cs-video-wrap"},"apple_news_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pb3IC4-3l","jetpack-related-posts":[{"id":1264,"url":"https:\/\/adamchandler.me\/blog\/2013\/01\/18\/beer-memberships-futures-csa-esque-societies-worth-it\/","url_meta":{"origin":207,"position":0},"title":"\u2605 Beer Memberships, Futures, CSA-esque &#8220;Societies&#8221;. Worth it?","author":"Adam Chandler","date":"January 18, 2013","format":false,"excerpt":"More and more upstarts are allowing individuals to pre-buy beers on a year-to-year basis. The Bruery out of Southern California wasn't the first brewery to do this but their Reserve Society is very well known among beer geeks mostly because RS members get some of the most sough after Bruery\u2026","rel":"","context":"In &quot;My Thoughts&quot;","block_context":{"text":"My Thoughts","link":"https:\/\/adamchandler.me\/blog\/category\/my-thoughts\/"},"img":{"alt_text":"Beer Trade: The Bruery","src":"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7265\/7562572324_d8a99053da_z.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7704,"url":"https:\/\/adamchandler.me\/blog\/2013\/01\/22\/cellaring-new-home-cellar-setup\/","url_meta":{"origin":207,"position":1},"title":"\u2605 Cellaring: New Home Cellar Setup","author":"Adam Chandler","date":"January 22, 2013","format":false,"excerpt":"I've read and researched a lot more than I've written on this blog about cellaring. Unlike wine, beer cellaring is not mainstream, it's not well documented and it's a guessing game as to what improves and what \"falls off\". The consensus of most beer geeks is that cellaring is not\u2026","rel":"","context":"In &quot;Cellaring&quot;","block_context":{"text":"Cellaring","link":"https:\/\/adamchandler.me\/blog\/category\/beer\/cellaring\/"},"img":{"alt_text":"2013 Beer Cellar","src":"https:\/\/i0.wp.com\/farm9.staticflickr.com\/8374\/8402985345_c987e16490_z.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm9.staticflickr.com\/8374\/8402985345_c987e16490_z.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/farm9.staticflickr.com\/8374\/8402985345_c987e16490_z.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":2741,"url":"https:\/\/adamchandler.me\/blog\/2015\/04\/14\/review-soaring-wings-imperial-stout\/","url_meta":{"origin":207,"position":2},"title":"\u2605 Review: Soaring Wings Imperial Stout","author":"Adam Chandler","date":"April 14, 2015","format":false,"excerpt":"3.9 \u00a0\u00a0\u00a0AROMA\u00a08\/10\u00a0\u00a0\u00a0APPEARANCE\u00a05\/5\u00a0\u00a0\u00a0TASTE\u00a07\/10\u00a0\u00a0\u00a0PALATE\u00a04\/5\u00a0\u00a0\u00a0OVERALL\u00a015\/20 Dark brown to black, almost no head. Aroma is really interesting. Lots of red-wine, very oak forward, a bit of charred wood. A lot of chocolate as well. Sweet, lots of residual sugars. chocolatey, oaky, tannic, lots of chocolate, good roast qualities. This is a really good beer.\u2026","rel":"","context":"In &quot;Reviews&quot;","block_context":{"text":"Reviews","link":"https:\/\/adamchandler.me\/blog\/category\/reviews\/"},"img":{"alt_text":"Soaring Wings Imperial Stout","src":"https:\/\/i0.wp.com\/farm9.staticflickr.com\/8773\/16947428968_56fbeec12f_z.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7643,"url":"https:\/\/adamchandler.me\/blog\/2012\/03\/16\/todays-new-wave-of-so-called-beer-geek\/","url_meta":{"origin":207,"position":3},"title":"\u2605 &#8220;Today&#8217;s New Wave of So-Called &#8220;Beer Geek.&#8221;&#8221;","author":"Adam Chandler","date":"March 16, 2012","format":false,"excerpt":"via \"John Smith\" on Vimeo: Today's New Wave of So-Called \"Beer Geek.\" from John Smith on Vimeo. I'd hate to admit that I did this for the first few days of getting excited about craft beers. A lot of the veteran beer lovers have made fun of this video but\u2026","rel":"","context":"In &quot;Videos&quot;","block_context":{"text":"Videos","link":"https:\/\/adamchandler.me\/blog\/category\/videos\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7742,"url":"https:\/\/adamchandler.me\/blog\/2014\/03\/12\/reviews-the-bruery-mocha-black-tuesday\/","url_meta":{"origin":207,"position":4},"title":"\u2605 Reviews: The Bruery Mocha Black Tuesday","author":"Adam Chandler","date":"March 12, 2014","format":false,"excerpt":"3.4 \u00a0\u00a0\u00a0AROMA\u00a08\/10\u00a0\u00a0\u00a0APPEARANCE\u00a04\/5\u00a0\u00a0\u00a0TASTE\u00a07\/10\u00a0\u00a0\u00a0PALATE\u00a02\/5\u00a0\u00a0\u00a0OVERALL13\/20 AdamJackson\u00a0(1986)\u00a0- Lyme, New Hampshire, USA - FEB 22, 2014 \u00a0[delete]\u00a0[move]\u00a0\u00a0[convert2tick] 2014 Hoarders Society. Thanks Eric for sending this my way! Enjoyed this 750 with Chris on Saturday after enjoying some imperial stouts at Portsmouth Brewery \/ Earth Eagle. Stoked to try this with a fellow BA Coffee Stout\u2026","rel":"","context":"In &quot;Reviews&quot;","block_context":{"text":"Reviews","link":"https:\/\/adamchandler.me\/blog\/category\/reviews\/"},"img":{"alt_text":"The Bruery Mocha Black Tuesday","src":"https:\/\/i0.wp.com\/farm8.staticflickr.com\/7323\/12969662744_779b0d4779_z.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":425,"url":"https:\/\/adamchandler.me\/blog\/2012\/06\/27\/the-beer-cellar-update-june-12\/","url_meta":{"origin":207,"position":5},"title":"\u2605 The Beer Cellar Update &#8211; June &#8217;12","author":"Adam Chandler","date":"June 27, 2012","format":false,"excerpt":"In the last 6 months, I've learned a lot about beer. 6 months is nearly no time at all but I made it my 2nd job. I spend 6 hours a day for the last 6 months thinking about beer and learning all I could about it. 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