{"id":1806,"date":"2013-11-13T23:35:30","date_gmt":"2013-11-14T03:35:30","guid":{"rendered":"http:\/\/adam-jackson.net\/beer\/?p=1806"},"modified":"2013-11-13T23:35:30","modified_gmt":"2013-11-14T03:35:30","slug":"rare-beer-silent-releases","status":"publish","type":"post","link":"https:\/\/adamchandler.me\/blog\/2013\/11\/13\/rare-beer-silent-releases\/","title":{"rendered":"\u2605 Rare Beer &#038; Silent Releases"},"content":{"rendered":"<div class='__iawmlf-post-loop-links' style='display:none;' data-iawmlf-post-links='[{&quot;id&quot;:9338,&quot;href&quot;:&quot;http:\\\/\\\/daringfireball.net\\\/linked\\\/2013\\\/11\\\/13\\\/ipad-mini-soft-release&quot;,&quot;archived_href&quot;:&quot;http:\\\/\\\/web-wp.archive.org\\\/web\\\/20250419142037\\\/https:\\\/\\\/daringfireball.net\\\/linked\\\/2013\\\/11\\\/13\\\/ipad-mini-soft-release&quot;,&quot;redirect_href&quot;:&quot;&quot;,&quot;checks&quot;:[{&quot;date&quot;:&quot;2025-11-05 06:59:01&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2025-12-18 10:34:41&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2026-01-03 13:38:56&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2026-01-15 00:21:09&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2026-01-30 13:30:31&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2026-02-16 22:51:51&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2026-02-28 18:20:10&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2026-03-13 18:43:11&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2026-03-24 12:33:01&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2026-03-28 15:56:25&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2026-04-04 07:35:44&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2026-04-08 08:49:08&quot;,&quot;http_code&quot;:206},{&quot;date&quot;:&quot;2026-04-11 09:17:50&quot;,&quot;http_code&quot;:206}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-04-11 09:17:50&quot;,&quot;http_code&quot;:206},&quot;process&quot;:&quot;done&quot;},{&quot;id&quot;:9339,&quot;href&quot;:&quot;http:\\\/\\\/www.eddale.co\\\/general\\\/smart-move-apple&quot;,&quot;archived_href&quot;:&quot;&quot;,&quot;redirect_href&quot;:&quot;http:\\\/\\\/yourfirstdollar.com\\\/general\\\/smart-move-apple&quot;,&quot;checks&quot;:[],&quot;broken&quot;:false,&quot;last_checked&quot;:null,&quot;process&quot;:&quot;done&quot;}]'><\/div>\n<p>This is something that won\u2019t happen very much on this blog but I\u2019m going to merge my other hobby, technology and reference a bit of Apple-centric news as it relates to beer. Yesterday, Apple released the Retina iPad mini. It was announced last month but went on sale silently. There was no press release and I knew about it moments after it went on sale as well as a few million other nerds who keep on top of this stuff. The delivery times were within 1-3 days and everyone on top of it got theirs. <a href=\"http:\/\/daringfireball.net\/linked\/2013\/11\/13\/ipad-mini-soft-release\" rel=\"nofollow noopener\" target=\"_blank\">John Gruber<\/a> linking to <a href=\"http:\/\/www.eddale.co\/general\/smart-move-apple\" rel=\"nofollow noopener\" target=\"_blank\">Ed Dale<\/a>:<\/p>\n<blockquote><p><a href=\"http:\/\/www.eddale.co\/general\/smart-move-apple\" rel=\"nofollow noopener\" target=\"_blank\">Why Apple Released the Retina iPad Mini Softly<\/a><\/p>\n<p><em>Ed Dale:<\/em><\/p>\n<p><em>By soft releasing the iPad Mini Retina, Apple achieved three crucial things.<br \/>\n<\/em><\/p>\n<ul>\n<li><em>Apple\u2019s biggest fans got theirs first. Who knew about this first? The people who follow the Apple blogs and digerati. Judging by Twitter, this worked perfectly.<\/em><\/li>\n<li><em>The grey market queueing for the iPad Mini Retina was going to be immense. By going online the incredibly poor optics (the front of Apple lines, which attracts a lot of media, was full of people who were not fans but paid to be there) are mitigated.<\/em><\/li>\n<li><em>The last thing Apple wants is hundreds of customers turning up everyday to be dissappointed in a store which is meant to be a happy place \u2014 Apple does not want their stores to be associated with disappointment and frustration!<\/em><\/li>\n<\/ul>\n<p>Bingo. It sucks that the new retina iPad Mini is severely supply-constrained, but given that it is constrained, the best way to put it on sale is quietly. They\u2019re going to sell them as fast as they can make them for the foreseeable future, no use queueing people up to be disappointed.<\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p>More and more breweries should do this. The locals get their pick, the brewery doesn\u2019t deal with constraints,etc. The only problem I do see is that the truck chasers \/ cubicle Internet surfers will still know about every rare beer release and hire mules, ISO and buy the bottles online. The market is still strained where every special release is a circus. That issue won\u2019t go away any time soon but silent releases can mitigate a lot of the Hell for consumers and brewers.<\/p>\n","protected":false},"excerpt":{"rendered":"This is something that won\u2019t happen very much on this blog but I\u2019m going to merge my other&hellip;\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"apple_news_api_created_at":"2018-12-07T17:21:44Z","apple_news_api_id":"d2fa10af-a1f9-432c-ae46-1ae4a97f5dae","apple_news_api_modified_at":"2018-12-07T17:21:48Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/A0voQr6H5QyyuRhrkqX9drg","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_custom_appearance":"","csco_disable_excerpt_posts_layout":false,"csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[],"class_list":{"0":"post-1806","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-my-thoughts","7":"cs-entry","8":"cs-video-wrap"},"apple_news_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pb3IC4-t8","jetpack-related-posts":[{"id":3986,"url":"https:\/\/adamchandler.me\/blog\/2013\/11\/13\/tech-in-between-ipads-is-pretty-lonely\/","url_meta":{"origin":1806,"position":0},"title":"\u2605 Tech: In Between iPads is Pretty Lonely","author":"Adam Chandler","date":"November 13, 2013","format":false,"excerpt":"I\u2019ve completely stopped reading the newspaper, books and online articles. I\u2019ve stopped playing the 1-2 games I like (Simpsons and Plants vs Zombies) and I\u2019m spending a lot less time in bed lately. When I lay down, I\u2019m going to sleep, not to read or browse Reddit. Why has my\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/adamchandler.me\/blog\/category\/technology\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3592,"url":"https:\/\/adamchandler.me\/blog\/2012\/02\/13\/ipad-3-on-march-7th-omg\/","url_meta":{"origin":1806,"position":1},"title":"\u2605 IPAD 3 ON MARCH 7TH. OMG!!!!!!!","author":"Adam Chandler","date":"February 13, 2012","format":false,"excerpt":"iMore: According to sources who have been reliable in the past, Apple currently plans to hold their iPad 3 announcement on Wednesday, March 7, 2012. Along with the 2048\u00d71536 Retina display, the iPad 3 will feature a quad-core Apple 6 system-on-a-chip, and possibly 4G LTE networking.It\u2019s important to note that\u2026","rel":"","context":"In &quot;Linked&quot;","block_context":{"text":"Linked","link":"https:\/\/adamchandler.me\/blog\/category\/linked\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8239,"url":"https:\/\/adamchandler.me\/blog\/2020\/05\/31\/technology-no-laptop-2020\/","url_meta":{"origin":1806,"position":2},"title":"Technology: No Laptop 2020","author":"Adam Chandler","date":"May 31, 2020","format":false,"excerpt":"Add this to the COVID-19 checklist but I no longer own a notebook computer in 2020. A week ago, I realized that I had not touched my MacBook Pro since starting this work from home scenario with my employer 11 weeks ago. Seriously\u2026.3 months without using my computer. This is\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/adamchandler.me\/blog\/category\/technology\/"},"img":{"alt_text":"Work from Home 2020 Setup Desk","src":"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49956606418_9f2662f4b2_c.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49956606418_9f2662f4b2_c.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49956606418_9f2662f4b2_c.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49956606418_9f2662f4b2_c.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":8167,"url":"https:\/\/adamchandler.me\/blog\/2020\/01\/28\/technology-my-thoughts-on-ipad-ten-years-in\/","url_meta":{"origin":1806,"position":3},"title":"Technology: My Thoughts on iPad&#8230;Ten Years In","author":"Adam Chandler","date":"January 28, 2020","format":false,"excerpt":"I began my march down memory lane by watching the iPad introduction which also happened to be Steve Jobs\u2019 last major product announcement before he passed away. As many know, iPad was the personal touch computer for the rest of us and the iPhone came before it simply due to\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/adamchandler.me\/blog\/category\/technology\/"},"img":{"alt_text":"IPad 2  12 Year Genever","src":"https:\/\/i0.wp.com\/live.staticflickr.com\/3054\/5719357452_94f0c1b0ea_c.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/live.staticflickr.com\/3054\/5719357452_94f0c1b0ea_c.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/live.staticflickr.com\/3054\/5719357452_94f0c1b0ea_c.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/live.staticflickr.com\/3054\/5719357452_94f0c1b0ea_c.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":8634,"url":"https:\/\/adamchandler.me\/blog\/2022\/01\/02\/technology-mini-led-needs-a-re-think\/","url_meta":{"origin":1806,"position":4},"title":"Technology: Mini-LED needs a Re-Think","author":"Adam Chandler","date":"January 2, 2022","format":false,"excerpt":"I\u2019ve bought two very expensive Apple products in 2021. 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Seriously, it\u2019s remarkable how good they are and they make me feel like I\u2019m living in the future!\u2026","rel":"","context":"In &quot;Technology&quot;","block_context":{"text":"Technology","link":"https:\/\/adamchandler.me\/blog\/category\/technology\/"},"img":{"alt_text":"IMG 8085","src":"https:\/\/i0.wp.com\/adamchandler.me\/blog\/wp-content\/uploads\/2022\/01\/IMG_8085.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/adamchandler.me\/blog\/wp-content\/uploads\/2022\/01\/IMG_8085.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/adamchandler.me\/blog\/wp-content\/uploads\/2022\/01\/IMG_8085.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/adamchandler.me\/blog\/wp-content\/uploads\/2022\/01\/IMG_8085.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/adamchandler.me\/blog\/wp-content\/uploads\/2022\/01\/IMG_8085.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":12742,"url":"https:\/\/adamchandler.me\/blog\/2025\/05\/15\/ipad-mini-7-the-best-ipad-for-a-lot-of-people\/","url_meta":{"origin":1806,"position":5},"title":"iPad mini 7 &#8211; The best iPad for a lot of people","author":"Adam Chandler","date":"May 15, 2025","format":false,"excerpt":"Right now, the iPad mini with an A17 Pro and 8Gb of RAM is $399 through some retail partners. 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