via Campaign Live: (pt 1), (pt 2)

Jason Sperling: I think Steve loved it because he finally had a way to say all these things that were bothering him. Truthfully, he was like, “Why is it that people are using PCs? They’re fucking horrible computers. This makes no sense to me.” Who knows what kind of anger he had towards Bill Gates. We were the mouthpiece for it. But it was not what we intended the campaign to be, and I think the tough part is that we were all working under this assumption that he wanted to talk about the great things about the Mac.

At the time, Get a Mac wasn’t well loved by hardcore Mac geeks. It felt too mainstream and catering to all of the ignorance among PC users. It was hugely successful and I now watch these ad spots fondly.