Linked: “Apple’s New High-End Watch Is Crazy Tough. “

via Wired:

APPLE’S USING A cool material in its latest stable of Watches: ceramic. The shiny white wearable is the new flagship model, and starting this Friday you can order one for $1,250. Yes, that’s nine grand cheaper than the $10,000, 18-karat gold Apple Watch Edition it replaces, but it’s still about twice the price of the stainless steel Series 2. What do you get for the extra dough, beyond a slick look?

I was very close to purchasing a ceramic Apple Watch this year but couldn’t swing the extra cash. I hope we see more devices in this material from Apple in the future.

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