We’ve heard from people that they specifically want to see fewer stories with clickbait headlines or link titles. These are headlines that intentionally leave out crucial information, or mislead people, forcing people to click to find out the answer. For example: “When She Looked Under Her Couch Cushions And Saw THIS… I Was SHOCKED!”; “ or “The Dog Barked At The Deliveryman And His Reaction Was Priceless.”
To address this feedback from our community, we’re making an update to News Feed ranking to further reduce clickbait headlines in the coming weeks. With this update, people will see fewer clickbait stories and more of the stories they want to see higher up in their feeds.
I really hope Facebook’s power here helps to make the web a better place for people who read blogs. Facebook has an opportunity to have a real impact on junk-journalism.